Social media marketing is a lot like working out. It takes discipline. It’s hard work. You don’t see results after one workout. And, you have to do it more than once a year.
I don’t necessarily enjoy working out. It's so hard and I hate sweating. I mostly hate working out because for the next few days I cannot walk, lift my cup of coffee, or go to the bathroom without first installing handicap bars. My husband says it’s because I don’t maintain a foundation of fitness. I work out hard for several weeks and then get too busy to make it to the gym for another few weeks. That’s when the foundation of fitness cracks, and I have to start again.
When you make the commitment to engage in social media marketing for your business, you need to build a foundation of social fitness and keep at it before you will see results. Here are a few social fitness tips:
Have a plan before you begin.
What do you want to accomplish? Do you want to lose weight, build muscle or just get healthier? In social media marketing, you should determine what your goals are for each platform. Are you opening your social media doors to increase sales opportunity? Are you wanting a more interactive platform for customer engagement? Perhaps you are just wanting more people to become aware of your name or brand. Know what you are there for before you step into the gym.
Learn to use the equipment.
There’s nothing worse than walking around a gym, sitting down to use one of the machines and then realizing you are sitting on it backwards. There are tools and “equipment” to help you stay the course with your social marketing. Tools like Hootsuite, Buffer, and more. Tools will help you do more in less time.
Show up every day!
I know, I wish we could work out once a year and still have bulging biceps, and buns of steel, but it won’t happen. You can’t post something on your social media sites once a month (or even once a week) and see results. Results do not equal having a post on your page. Results equal people talking about and sharing your content. People are online every day, around the clock. If you can’t commit to being on the social web daily, perhaps it’s time to hire someone who can help you, or to just do it for you. Now if only we could hire someone to work out for us!
Round up more workout buddies.
You might be a lone wolf kind of exerciser, running that long country road in solitude. Perhaps you put your Dr. Dre headphones on and pump iron with Barry Manilow blaring into your head…”Oh Mandy…” Sorry to share so much personal information. In social media, it’s all about the SOCIAL. Each and every day, you come into this gym to find and connect with new potential customers, members or friends. You don’t stand there with your digital brochures waiting for people to approach you. You get out and find people that you are interested in connecting with. Who are your ideal community members? What hashtags do they use? What groups do they belong to and engage with? Find them. Listen to them. Chat with them. This is what it takes to grow your community with the right people.
Hire a personal trainer or coach.
Some of us need a harder push than others. Perhaps you just need someone to teach you to use the equipment. There are so many great resources out there. You can sign up for a class, a webinar or an AWESOME Coaching Program (Wow, what a coincidence … we have one at SocialKNX! HA!)
Mix it up.
If all you do is run on a treadmill, you may not see the results you want after a month…or 6 years of this routine. Keep your eyes and ears peeled for new tools and new social platforms that your target audience may be experimenting with. Pinterest and Instagram are the social sweethearts today, but there are sure to be others that come along. Don’t be afraid to create a profile and check them out. Who knows, you might find that you have more of an audience there than you thought.
Which of these is the hardest for you? Make a commitment this week, to get into that social gym and work on one of these items. Want more accountability? Tell us in the comments section below. We will cheer you on …. It may from the comfy couch while eating chocolate chip cookies, but we will be cheering loudly!
Download your free CONTENT PLANNING RESOURCE GUIDE to help you plan out your content and all the pieces that go with it, leaving you more time to actually HIT THE GYM!
(Photos from Shutterstock)