Most new bloggers worry that no one will see their posts when they first start blogging and many on social media feel the same way when starting out. “Why should I post anything when no one is following me yet?” Then when people finally comment or retweet something there is no response. It takes a little more effort to build your blog audience than just writing great content.
The goal on any social channel, including your blog, is to build a relationship with people, one at a time. If you look at most social channels, it as if the goal is to broadcast how awesome the brand is or how great their lifestyle is. Not a whole lot of personal connecting going on.
While one-on-one connecting may seem counter to what most think of when using social media, you will build your blog audience and a larger following on any channel if you focus on relationships….one at a time. Most of the time brands are only focused on pushing out content and they forget the all important role of community management and growth activities.
When someone at a brand reaches out to you, comments on something that is not necessarily related to them, or they respond to something you said or a question you asked, you may just feel compelled to draw closer or take a second look at them. They show interest in you which immediately makes you more interested in them. The folks at Olive and Cocoa do this exceptionally well. They will comment or like one of my Instagram posts that has nothing to do with gifts or their brand. Each time they do, it adds a little affinity credit to their brand in my mind. I usually pop over to drool over all the fabulous gifts they have on their site and I lust after their Delancy Champagne Flutes one more time whispering, “one day you'll be mine!” And yes I have made purchases from them because of this relationship-building.
Here are 5 ways to build your blog audience and your following on social media channels. This will go beyond just numbers, but will build relationships:
Further the Conversation
When someone takes the time to comment on your blog or social media channel, don’t just LIKE their comment or say “Thanks” for the comment. Further the conversation. Ask them a question. What specifically did they take away from your post or how have they seen it work elsewhere? Be sure it doesn’t sound like you are challenging them. I have had people ask me why I liked their social post or why I commented on a blog post. That's just weird! It's like being trapped at a party with the awkward person in the corner. I want to take it back and say, “Never mind…I don't like it now.” Your goal is to continue the conversation, not interrogate them.
Make a Great First Impression
Before blindly connecting with someone that requests to connect on LinkedIn or Facebook, look at their profile and find something to comment on or start a conversation with. Start the relationship off with more than a blank connection that just throws them into your mix of connections.
If someone follows you on Twitter and they look interesting enough to follow back, go through a page of their posts first and retweet or comment back to them letting them know you find something helpful or interesting. Then when you follow them back, it will be more meaningful. You can add Twitter connections to a list and be sure to watch their posts a bit more closely for a while which will allow you to comment and share their content more readily.
HOW TO CREATE OR ADD SOMEONE TO A TWITTER LIST:
WHERE TO FIND YOUR LISTS ON YOUR OWN PROFILE:
If someone asks a question on your blog post or makes a comment letting you know that the content helped them, follow up in a couple of weeks (you most likely have their email from their comment) with an email asking if they have been able to implement the changes or new information you shared. See if there is anything else you can help them with, without throwing in an offer or mentioning anything promotional. If you have another blog post that you think could offer more insight or helpful information, definitely include that, but DO NOT try to promote your business here. You will go from strange and helpful blogger to spammy creeper faster than you can hit the delete key!This simple and quick act will most likely catch people off guard, after all, how often does a blogger take the time to email someone that commented on their posts? By showing you care and that you are actually interested in them, they will most likely come back and revisit your site.
Buy Them a Virtual Coffee
Do you have someone or a group of someone’s who share your content regularly or comment often on your blog? Why not let them know how much you appreciate them. Send a $5 eGiftcard from Starbucks or somewhere else letting them know you appreciate them or if you engage back and forth often, let them know you enjoy the virtual coffee chat time. Perhaps you have something of value, like an ebook or something else non-promotional that you could send them just to say THANKS!
Thank people for sharing your content through fun, personalized, and super simple images or gifs. Why not take a selfie holding a sign thanking the person by name or find a great gif at Giphy.com that says thank you better than just a simple LIKE on a post. I have a collection of fun THANKS FOR SHARING images or YOU ROCK photos that I like to send anytime someone shares one of my posts. It only takes a couple of seconds but sets you apart from the crowd.
Remember, people will repeat behaviors that get recognized and rewarded. Rewards can be monetary or sentimental. The smallest gesture showing gratitude or care can blossom into a life-long friendship. Don't overlook these opportunities to build relationships that grow and turn mere readers into fans that will help drive people to your site!
If you are saying to yourself, “I wish I could just get someone to actually comment on my posts” be sure to read next week’s post— “How to Kick the Crickets From Your Blog and Get Readers and Comments” a case study and EXTREME MAKEOVER!
If you'd like some help on coming up with topics to blog about, be sure to sign up for the 15-Day Content Creation Challenge. Get a prompt for your blog or social media posts each day for 15 days sent to your inbox.
I appreciate you and hope you found some helpful tips to form greater relationships with your readers and social media connections. I know if you implement them you will see these relationships blossom and your numbers RISE!