You've been asked by your manager to set up a Facebook Page for the business and most of what you read says you have to do this from your personal profile. Perhaps you have a business, but still do not want to link it to a personal profile that you use for family connections and REAL friends. FEAR NOT! You CAN do this. It may feel like you've been asked to turn over your personal diary for the world to read on your business page, but I assure you, your secrets are safe.
So let's understand something up front. When I create a business page, it is like creating a website for a business. I will need access to the backend of the site to load or change content, but no where on the site does it have to give my name or contact information, unless I want it to. It is the same with Facebook. Your PERSONAL profile is your access point or portal into Facebook but from there you can create and manage as many business pages as you'd like. You don't need a special login and password for each page, and you don't have to share passwords with anyone. (If your mother didn't tell you this along time ago, you should NEVER give your passwords to anyone. Whether they are your manager or not. There is no need for anyone to use YOUR password.) You log in and go to the pages you have admin access to. Your manager or other team member can log into their own personal profile and have the same access point if they are made an admin for the page.
If, and I hear this all the time, your manager or co-worker does not have a FAcebook account of their own, so they ask to log into your account to check the business page, tell them you would like their log in information to their bank account to check on your payroll first! They need to create their own account–it's FREE and they don't have to ever use it or share their horrifying vacation pics.
With that out of the way, let's get started! To begin, go to Facebook.com/pages and click CREATE YOUR OWN in the upper right. You will be asked to choose which type of page you would like to set up. How you classify the business page will determine some of the apps available and if you choose COMMUNITY page, you will not be able to maintain full control over that page once it gets going. The community will own the page–you will just be known as the hero that started it. The rest can be changed later if needed, so don't lose too much sleep over this first step.
Fill out the basic info and you are well on your way!
This is where you add an additional admin to the page, such as a team member or your manager (who will need to have a Facebook account and also LIKE the page first). This will protect your page should something happen to one of the admins (not saying you will snap setting this up or anything!). If you bring on an intern or someone new to the organization you can add people as an admin and give them different access–(see under EDIT PAGE–> MANAGE PERMISSIONS. )
Getting the content created and posted each day…that's when the scary work begins! Happy posting!
Gina Schreck is the founder of SocialKNX. Their teams help organizations connect to their world and convert LIKES into DOLLARS! Be sure to find more geeky goodness on our own Facebook Page!
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