Way back in the day (a little over a year ago), companies would have their websites stuffed with keywords, some even hiding keywords in invisible font colors, to game Google and get higher search rankings. Thankfully those days are gone. Today, Google rewards smart content marketing and those with great, relevant content on their websites. When your content is shared by more people (where social comes into play) and more eyeballs are sent to your website, the reward is higher search ranking.
The key to a smart SEO strategy is smart content. We know creating strong, impactful content isn’t always easy, and it takes a lot of time. When you want to generate buzz around your product, service or brand; knowing what to publish, when and where can affect the visibility and reach for your business.
Content marketing comes in many forms today; Video, Blog Posts, Whitepapers, Infographics, eBooks, Social Media Posts, Podcasts, and the list goes on and on. This is where we come in!
We will create content written for your specific audience focused on the answers they are searching for. The more relevant and helpful your content is to your target audience, the more they want to consume of it. We then share it on each digital channel. We will use social media to magnify the message and incorporate search elements in the content with keywords to help the content become more findable.
Our community managers will dive deep into your business, your industry, any content you have written in the past, and begin honing in on your brand’s unique voice. We fine tune our voice and language to replicate yours, ensuring your audience feels fully engaged with YOU – not a third party writer. Some call it “BRILLIANT,” some call it “AMAZING,” we just call it a good case of having multiple personalities!