Recently one of the new clients we took on to create and manage their social media platform, asked a great question: “What happens if your person snaps and sends nasty comments to all of our fans or deletes our page after you have connected us with everyone?” An image popped into my head and I had to keep the smirk off of my face (since everyone tells me I am the one who will someday snap from all this technology and run away to the hills in Montana becoming a hermit living in a 10×10 shack…for a week any way!). But I, very professionally, explained the four things we do to ensure that never happens.
As Facebook has become more and more important to our businesses, we need to spend some time looking at ways to protect this investment. So whether you hired that college intern to create the Facebook Page for your business or you have Chuck from sales and marketing overseeing this task, here are some steps to protect your business page:
- Let's start with the obvious… hire someone you TRUST. Think of your Facebook Page in the same way you would think of your website. Before you turn over passwords and login information to a webmaster, you should know something about the person or people you are handing it to. Do a little homework. If you are hiring an organization, do they have a Facebook page? Are they on Twitter with a good following? Not that you would go after their fans and followers if they did something, but you are able to see if they have a lot invested in their community and are not a fly-by-night start up.
- Have more than one admin on any business page. If you are hiring someone to just create the page for your business, put in writing that they will remove themselves from the admin role as soon as one or two others are added on (which should be as soon as the page is created). If someone within your organization creates the page, be sure there is at least one more person (if not a small team of people).
- Create policies for employees and add statements to agreements you make with consultants. Include a statement in your employee social media guidelines that reads something like, “Employee that creates a site for the company, will pass ownership of the site over to an administrator when requested by company officials.” Be specific with contractors, if they do not have this language in their agreements, add it in before you sign it.
- After your page is up and running, Facebook will begin sending you regular reports (this goes to all admins on the Page). When you begin receiving those weekly ADMIN reports from Facebook with your stats and analytics, SAVE THEM. Not only are these great to look back and track success and progress, but these can be helpful information that Facebook can use in retrieving your page…should something happen.
So what if it's TOO LATE? What if someone you hired did go stark raving mad and they deleted your entire Facebook Page BEFORE adding you on as an admin? After you SCREAM and FREAK OUT and cuss out the person who told you about this “brilliant” social media expert….. relax. All is not lost….yet.
If you find that your admin has deleted your page, you can go to: http://www.facebook.com/developers/developer_help.php to begin the process of getting it back. You will be asked a few questions and they will want your contact information. Fill all of that out and let them know if you have those admin reports (mentioned above in #4).
If you feel that your page was disabled due to spam reports or other suspicious reasons outside of your admin, go to: http://www.facebook.com/help/contact.php?show_form=page_disabled
Need help with your social media management and don't know who to trust? Give me call…I should be back from my Montana retreat in a few days! 🙂