If you are old like me, you may remember the scary Alfred Hitchcock movie, The Birds. Since I was just a wee toddler, the only thing I remember about that movie is, when one or two birds are in the yard it's cute, but six million birds converge upon your playground… you are going down! So today we look at our fourth fear:
SOCIAL MEDIA FEAR #4:
I WILL ANNOY PEOPLE IF I POST EVERY DAY ON MY SOCIAL SITES
This is the fourth fear we are tackling this week in our series called DON’T BE AFRAID: Busting the Five Fears of Social Media Marketing. Today we take on the fear of posting too often on your social sites. I hear this a lot from new clients who say they only want to post on Facebook and Twitter once a week and to sites like LinkedIn or Google Plus, once a month.
Many companies who do not understand the SOCIAL part of Social Media use these platforms to promote, and talk about themselves or other useless pieces of information. Too many of these posts from someone and you will feel like a bird has come to peck your brains out. But if the content is helpful, interesting, witty, and focused on helping your audience, you can feed it too me all day long. So assuming you are producing GOOD content, let's look at why you want it going out frequently.
Here are two good reasons you want to be consistent and frequent with your social posts:
- It is a crowded space on the social highway and you will get passed over unless you have great content dripped on a regular basis. Think of this as your opportunity to provide value to your target market on a daily basis. Let them read your nuggets of wisdom and knowledge each day, reinforcing in their mind that you are, indeed, the thought leader in your market space. Let your face be the one that greets them in the morning and again, the one that wishes them good night (okay perhaps that is a bit creepy, but you get the picture!).
- Just like Benjamin Franklin once said, “Use it or Lose it,” (or perhaps it was Justin Beiber), the same applies to your social media marketing. If you are not creating regular content and providing opportunities for your community to engage, you will eventually lose them. Many businesses are frustrated by Facebook's algorithm lately, that essentially begins to hide posts from people who do not LIKE or COMMENT on a business page's posts. If they don't USE IT, they will soon LOOSE its content. Posting only once a week will essentially cause your content to be invisible.
And if you are now starting to fear not having enough time to write great content and post it regularly, be sure to go back and read the FEAR OF SOCIAL MEDIA SUCKING ALL OF YOUR TIME for some helpful social and time management tips. What else is keeping you up at night…besides a bird pecking at the door?
I am the President and Chief Hooligan at SocialKNX, where we help to manage the madness called social media marketing. I’d love to hear from you and know what keeps you up at night (aside from the Burrito that ate Juarez)!
What challenges or fears do you have when it comes to managing your social media marketing plan?