I'm still somewhat amazed, and yet completely understand when I see how few use video in their marketing. Video is one of the most powerful forms of content, whether it's part of a webinar, a podcast, a live-streaming message or event, or simply a way to deliver a great piece of content. Video allows you to connect with your audiences like text and photos cannot. So why aren't more businesses using this medium? Here is the Facebook LIVE from yesterday where we discussed this very topic:

Download our TIPS for Creating Better Social Video 

tips for social video marketing

Some of the resources mentioned:

The iOgrapher (on Amazon) – Be sure to get the one that fits your model of phone!

The lavalier mic (with a 20-foot cord – from Amazon) – There are others with shorter cords but give yourself the freedom to step back or move around.

Here is how I was set up with the iOgrapher. I had the feed coming through on my iMac behind the phone/camera so I could see comments easier and just to make sure it was rolling fine.

Facebook Live for social media marketing

 

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