SEO and SOCIAL MEDIA
Everyone looks for the ONE thing, the magic pill, the easy button, the golden key, that will turn all of their social marketing efforts into dollars with little, if any, effort. You’ve heard us say many times, social media is a set of tools that you are adding to your overall marketing, sales, and customer experience tool belt and there are certainly no simple or magical shortcuts that bring REAL results. It takes good old fashioned work and a little savviness.
The savviness comes in the form of understanding how people look for answers and how Google dishes up those results, whether from your website, blog or social media sites. You need to do a bit of work to discover what people are searching for when they are looking for your services so you can incorporate those same words and phrases into all of your content, even adding those SEO elements to your social media posts. Implementing solid SEO practices (search engine optimization- it is what allows your posts and web content to be found by Google, Bing and other search engines), starts with these KEYWORDS, knowing your customers and what they search for.
Today more and more people are on their mobile devices and they aren’t always typing in their search queries, they are speaking them. They are “summing” SIRI or Google Now to find the information they desire. Today when we say keywords, we really mean key words, phrases, entire questions or statements that people are typing or speaking into Google or Bing to find what they need. Keywords can be any of the following:
Buying a home in Santa Clara
Need to sell my home
Where to find the best realtor in Atlanta
Best Mexican Restaurant in Denver
What hotels are near Red Rocks Amphitheater
These are the keywords/phrases/questions that need to be sprinkled throughout your website, your blog posts, video content you create and of course….your social media posts. Don’t forget that these keywords and phrases change based on consumer behavior and you will want to do regular keyword analysis.
Now that you know what words and phrases people are using to search, you want to weave these into all of your content…including your Social Media Networks.
Here are 5 areas where keywords in your social media marketing can be easily improved:
1. Social Media Bio
This is prime real estate to not only inform potential clients exactly what your business offers, but, more importantly, to make sure you are found when someone is doing a search for your type of product or service. If you bio is full of empty words, you will not be found. Take time to write out exactly what your business offers then condense it into the allotted space in your profile bio. Check out these FAB bios:
2. Blog Posts
You know the importance of blogging, but are your blogs reaching the people you want to target. The way to reach the seemingly unreachable is with those keywords. The title of your blog posts needs to be in the correct format to be found, but it also needs to have the right words that your potential clients are searching for. What are the top FAQs people search for when looking for your products or services? Those should become blog post titles!
FROM THIS: Real Estate Blog July 2014
TO THIS: 10 Tips for Finding the Best Realtor in San Jose
KEY PHRASE: BEST REALTOR IN SAN JOSE
Take time in Google Adwords or KeywordSpy.com to find out what keywords people are searching for and use them in your blog titles & posts. And don’t forget the Meta Descriptions or Meta Keywords. These are other areas that Google uses to crawl your site and let searchers know if the post is relevant.
3. Posts on Social Media Sites
Your tweets, social posts and pins will show up in search results, many times before your website SEO efforts will begin to pay off. If you’re sending out 5-10 posts a day across your social networks, those posts are showing up in Google search results and if you are utilizing the keywords for your brand they will be showing up where you want them to. Be sure you have most of your posts on the topic(s) that your audience followed you for and incorporate those keywords IN the posts.
4. Video Names, Tags, and Description Areas on YouTube
Video is king of content right now and there are a few things you can do when loading videos to ensure you get the maximum SEO juice from each one. First, like a blog post, your video TITLE is key. Don't name your video, “Video from June 2015.” I'm pretty sure NO ONE is searching for that topic! Take those FAQs you identified earlier and incorporate those into your video titles whenever possible. Adding a key-rich title is the first part. The second area is your TAGS. Pack them in here. Select 10-15 different keywords that apply to your video topic and that tie into your keywords. The third area on your YouTube videos that you can pack with SEO juice, is the description of the video. Don't write one sentence and leave it at that. Start with a link to your site and then write what this video is about–at least a paragraph that includes your keywords and phrases that you think people will be searching for and that this video answers.
The last place that packs a BIG SEO PUNCH, is the Closed Captions area. Google will have captions for those who are hearing impaired, but just know that Google doesn't always interpret your words correctly and we have had times where Google puts something TOTALLY INAPPROPRIATE as their interpretation!
Have your video transcribed and then upload the word document into this area as a NEW CAPTION. Now, not only will Google not be able to embarass you, but you have yoru keyword packed SEO document that can be crawled by Google and other search engines! WINNER!
5. Naming Photos Properly
Before you post a photo on your website or blog post, name it with a keyword rich description. Visuals are the “it” thing for your marketing, so make sure you’re getting the biggest bang for your buck. There are a couple places on your photo that Google uses to bring up in a search result—the name of the photo (The name 2013-03-28-2014.52.14.jpg does you no good. Rename the photos with some of your keywords), and the ALT tags given to a photo (in a blog post AND on each web page). ALT tags are words that will appear if, for some reason, a browser does not display your photo. You’ve probably seen this when a little red x is in place of a photo on some sites. ALT tags allow the computers to give information when the images don't load. They are also intended for the visually impaired to be able to “read” what the photo is. So add a few keywords and they will become SEO juice for your photo. On your social media posts the photo itself can pull up in a search if it is named correctly.
Where else are you adding keywords or where else do you now think you need to add them? Please share your best tips with us in the comments section.
Are you ready to start prospecting for leads via social media? Download our step-by-step GUIDEBOOK for SOCIAL PROSPECTING