Did you jump on the Social Media bus early, but still haven't gained any traction or seen results? Perhaps you tried a few things but soon gave up and abandoned the whole thing. Kind of like the kid's song, “The wheels on the bus go round and round,” after a short while, it drove you INSANE and you ran screaming! (Okay, perhaps that was just me, AHHHHHHHHH, every time that song started up!)
There are so many abandoned Facebook and Twitter pages from individuals and organizations who set up shop and couldn't find the time or resources to manage it effectively. Here are a few tips to help you start on the right track if you are new to this bus, or they will help you get that ol' bus rolling again, if it is stalled out!
- RE-ENGAGE the community! You've been dormant for a while. You need to let the members know you are back in business under new management! Do this by replying to some of their tweets and Facebook posts. Make comments that let your community know you are listening and not just pumping out promotional posts. Ask questions in your posts~ Seek engagement. If you are just starting out, don't sit and wait for the engagement to happen. Put a few interesting posts up and then go out and start the conversations!
- Lay out a CONTENT CALENDAR each month. What events will you promote? Are there any seasonal posts that you will make with Holidays coming up? (Check out the National Day of All Things Calendars) Do you have a product that you want to let people know about? Spread them out so you are not blasting your community with just promotions about YOU. Are there events coming up or book launches that are by others who compliment your services but equally benefit your audience? Put those on the calendar.
Sprinkle in lots of tips by you that will be helpful for your community. Give away great content and people will start to get on the bus!
- MAKE A POINT TO POST at least once in the morning and once in the afternoon (2 times a day minimum on Facebook) and perhaps push yourself to post 3 or 4 times a day on Twitter. Put this on your regular TODO list if you must! Use your smart phone to post on the go and load photos when possible –people love to SEE what you are talking about. Hire someone to do this for you if you don't have the time. If you use your content calendar, it should at least keep you focused, but be sure to add in relevant comments to current happenings and how they relate to your business. Don't forget to reply, comment or LIKE comments by others. Don't just be a megaphone.*SIDE NOTE* Yes you can use a scheduler (on TweetDeck, Hootsuite or many other third-party tools) HOWEVER, I caution people, when scheduling posts, remember, you may get people who ask you a question regarding the post. Like most prize give-aways…YOU MUST BE PRESENT TO WIN!
- KEEP IT PERSONAL! Even if outsourcing your social media, make sure you remember you are speaking to PEOPLE, not computers. Post with personality. Let your companies culture shine through.
- BE CONSISTENT! Like any form of sales, you can't send one postcard and expect results. You can't make one phone call and have a great relationship with someone. Be consistent, post and converse regularly. Start with 15-30 minutes in the morning and again 15-30 minutes in the afternoon. As your bus fills up and the conversations get going, you may need to spend more time or bring on another driver to help you keep this bus going 24/7! But soon you will all be singing “The Wheels on the Bus Go Round and Round ALL THROUGH THE TOWN!” Ahhhhhhhhhhh
Want regular Social Media Management Tips? Gina and her HAPPY team can help you get started or keep your bus running smoothly ALL THROUGH THE TOWN! Just ask.