Have you heard, “Twitter is dead”? Have you asked yourself if Twitter is a social media channel you should really be investing time in? There are many tools to use in your marketing and Twitter definitely has a place IF…you share content from a blog, or vlog, if you want to drive more traffic to your website, or if you want to connect with people globally or locally that you may not otherwise be able to do.
So YES, using Twitter in your marketing mix is time well spent.
Here are 7 reasons why Twitter should be a part of your social media marketing strategy:
1. The Sheer Number of Twitter Users
In 60 seconds, Twitter users share 500,000 tweets, There are 319 million monthly users on Twitter. A surprising 43% of those don't send tweets themselves, but watch or read others' tweets. We're looking at a concentrated area of people, who you are able to segregate by industry and keywords.
2. Brevity is King
There is no getting around it: short and sweet wins the game on Twitter (and everywhere else these days). You have 140 characters to get your point across. No talking someone's ear off with lengthy copy. The more you tweet, the better you become at whittling down your message while retaining its meaning. After all, don't you appreciate when someone is on point and takes up less of your precious time?
One Twitter user who is an ace at getting his point across succinctly is Brian Fanzo. His motto is ‘Talk Fast, Tweet Faster'. He does both well and adds tremendous value to those following him.
3. The Use of Hashtags to Find and Be Found
What a wonderful component of this channel! Use industry keywords (e.g. #SocialMedia, #smm (social media marketing), #TravelTips, #productivity) in your tweets to help others find you and your content. Many people want to curate content around a certain topic and when they click on a hashtag or search for one, Twitter serves up all content that contains that hashtag.
Tip: Search first if you're unsure about a specific hashtag and make sure it's relevant in your industry. If no one's using it, you're less likely to get the big bang out of it. Use hashtags that are relevant and popular in your industry.
Another tip: Look at the trending column from your home page and see if there are any topics you can tie in with your brand's message – capitalize on what's already working! (Caution, do not hijack a trending hashtag just for the sake of jumping in, if it has nothing to do with your brand. Many have become Twitter case studies of what NOT TO DO while attempting this.)
4. The Use of Tweet Chats to Connect with Like-Minded People
One of my favorite uses for Twitter is attending tweet chats. Think of them as meet-ups you can be a part of without actually having to drive somewhere to attend. I have met so many wonderful people in a Tweetchat (or Twitter chat as some call them) who have helped sharpen my skills by sharing their knowledge.
Typically a moderator will ask a short series of questions, and people in the chat answer them by number. You always have the option to just lurk, read, and not respond. However, your answer may help someone. I encourage you to join the party!
Tip: Use a free tool like TWEETCHAT.com to filter out all other tweets during the chat. You can follow along easily and it adds the hashtag you are following to all posts you send out during the chat. Two of my favorite weekly chats are #CMGRCHAT (Wednesdays at noon MT) and #BRANDCHAT (Thursdays at 9am MT).
5. Twitter Lists Help You Filter
As many professional organizers will tell you, everything in your home and office should have a place. Twitter is no different. Organize your digital stream by using lists. You may be following 1,000 people but you have a handful of people you really want to keep an eye on. By adding them to a list, you can be sure you don't miss their tweets. You may want a list for co-workers, one for favorite business leaders, or news sources. You can even create lists that stay private so you can create a client list or add your competition to a list and see what they are doing on Twitter.
When you want to read posts just from the people on your lists, you simply go to your profile page and click on your lists to filter out all the other noise. You can also use a tool like Hootsuite to pull these lists into columns on your social monitoring dashboard for even more convenience.
Lists are also a great way to find new people to follow. You can look at an industry expert's lists they've created or are a part of, and find a helpful trail of similar people to connect with. You can subscribe to the list itself or choose to follow specific members.
6. Proactive Community Growth
You truly are limitless (when in compliance with the 2000 rule) with your growth potential of your Twitter community. As you are starting out, follow 10-20 interesting people a day. They don't all have to be in your industry. Follow people or brands related to an interest you have or because they offer great content.
Tip: People/brands should be active on Twitter to be considered interesting! Check to see the last time they posted a tweet before following them. You don't need any duds.
Add them to a created list or simply read through some of their tweets and like, comment or retweet (or share) their content. This will help you get on their radar and hopefully get a “follow back.” Twitter is one of the tools that allows you to find and follow people without needing their permission to connect (for the most part–there are some who get on Twitter and make their accounts private, but very few).
7. The Ability to Tag Accounts and People
A great Twitter feature is the ability to mention (@mention) others both in the post itself and in tagging photos. If I am reading a book or attending an event and want to mention the speaker or author, I simply add their Twitter handle in the post @PersonsName and they get a notification that they were mentioned or tagged. This helps you jump into a conversation with someone you may not have had the chance to do so before!
Use tagging as a way to engage with others. You'll get so much more out of Twitter by “talking” with others as opposed to just lurking.
Are you using Twitter in your marketing mix? What are your reasons for doing so? I'd love to hear your thoughts in the comments below.
Download our free e-book HOW TO USE TWITTER STRATEGICALLY FOR YOUR BUSINESS for more tips and insights on making this key social network a part of your social routine.