FAcebook Pages, fans leaving, social marketing for business, facebook removing fans

All Of Your Facebook Fans Are Leaving!

I have had many people emailing and posting on our Gettin' Geeky Facebook page their concerns over a partial rumor circulating the internet and thought I would post a quick write up trying to shed light on it.  I haven't personally seen these rumored posts, but people are saying they are getting notifications from Facebook stating that “disengaged fans” will be removed from business pages on October 31 unless these fans LIKE or COMMENT on something.

First there ARE some changes taking place on Facebook (shocking, I know!) on Oct 31.  The discussion and recommendation tabs indeed ARE going away– Mostly because these tabs or links are rarely used. (Although I have seen a few pages with loads of discussions on that tab and those folks will have to transfer them to the NOTES link or, I would create a blog post for them)

But the change that people are most concerned about is the one where Facebook is saying that people who have not been engaged with your content will most likely not see your content in their stream.  First, this has actually been in place for quite some time.  Because of the EDGERANK score (algorithm) that Facebook gives to each post, the amount of engagement fans have with your posts and pages directly affects whether or not they will see none, some, or all of your posts in the future.  If someone engages (likes, comments or shares) with your content, they are more likely to see your next posts in their TOP NEWS stories.

If someone LIKED your page for whatever reason (bribery, family member guilt, or a contest) but they never engage with your content, your posts are probably not even seen by them because other content that they DO engage with pushes yours out of site…and out of mind!  The disengaged fans are not removed from your page, but your content may seem invisible to them, and in order for them to start getting your content back in view, they would have to see your post on someone else's page from a discussion, or they would have to come to the page and reengage there!  Confusing… but not new.

So the bottom line is, if you want to try and scare your fans into LIKING, SHARING and COMMENTING on your content, tell them all of their personal photos will be shared with the world on October 31st unless they engage  with your content.  Telling them that they won't see the posts, that they are NOT engaged with any way, is probably not a motivator!

Facebook fans removed october 31

Engage with me … OR ELSE!

 

If you need help getting your engagement up, give us a call… or I'm showing the world your 4th grade band photo!

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Showing 3 comments
  • Koozai
    Reply

    This is an interesting move by Facebook as they are always keen to stop companies from tricking people in to becoming fans (Such as with competitions). By filtering out those people who don’t get involved they’ve effectively done this.

    A shame, but it does encourage companies to post better stuff, and put a bit more thought in to their marketing.

  • GinaSchreck
    Reply

    I agree Koozai! I say as a consumer and person who has liked many pages–I certainly don’t need to see content that is not interesting –a BIG challenge but a good one for us all to create more value AND to get our communities helping us CO-CREATE content they want!

  • Manon
    Reply

    The discussions tab is used by more than 22 Million users each month according to AppData so it’s quite a shame they are removing it on October 31st. Lots of businesses use it to get customer feedback and support.

    If you’re a page owner and want to save your discussions and keep using a discussions board, you can try this free alternative: Forum for pages http://www.facebook.com/202980683107053

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