3 Lessons from Gilligan on Brand LOVE and LOYALTY!

Get a group of 500 adults in a room and start singing, “Now sit right back and you’ll hear a tale, a tale of a fateful trip…”  and the room will complete the song knowing every word of the Gilligan’s Island opening.  That 60’s sitcom (ran from 1964-1967) has a special place in the hearts of Gilligan fans!  (It might have something to do with the fact that there were only 3 channels to watch at that time)  With the recent passing of the show’s producer Sherwood Schwartz I wanted to revisit this phenom of a brand!

Gilligan, social media, corporate branding, brand loyalty, Gina Schreck

Gilligan’s Island

The fact that the show was only on for 3 yrs (The Brady Bunch for 5 yrs) and yet we all know the characters, the theme song and have our favorite episodes, is pretty amazing!  How can our brand have that lasting of an impact in the hearts of our fans?  Here are 3 lessons we can glean from Gilligan:

  1. We related to the characters
    Gilligan was goofy and fun-loving, the Skipper was controlling but lovable,  the professor was geeky (and hot), of course every girl wanted to be like Ginger but completely related to Maryann.  We got to know the characters and realized we were like them.  Do you let your fans get to know the characters of your organization?  How can you share a bit more about the real people to allow fans to relate better?
  2. We wanted to contribute
    I can’t tell you how many times I yelled to Gilligan to “LOOK TO YOUR LEFT” when there was a boat passing by, or to tell the Professor that his device had been unplugged by the monkey that came by earlier when only I was watching.  We were frustrated that there were celebrities and strangers who would find their way on and off of that island in each episode and yet the 7 castaways could never make it home.  We wanted to contribute our brilliance.   Your fans want to contribute as well.  Ask for them to share their brilliance in creating new product and service offerings.

    Gilligan, social media, brand loyalty, Gina Schreck

    I helped build this robot!

  3.  We heard from them regularly 
    I don’t think I missed an episode of Gilligan’s Island in the 60’s and with reruns that are still playing today, we heard from these 7 characters over and over again. They have entertained us and kept our interest for over 45 years now! Social Media allows us to be in front of our customers, fans and potential customers each day.  Make sure you are interesting and providing value, and they will let you into their hearts for years to come!


Now sing along with me…. Just sit right back and you’ll hear a tale, a tale of a fateful trip, that started from this tropic port aboard this tiny ship.  The mate was a mighty sailing man, the skipper brave and sure, five passengers set sail that day for a 3-hour tour.

Let me know if you and your brand need help building FAN engagement and loyalty.  Our team is as passionate about helping our customers engage socially and build business as I was in watching Gilligan!  303.978.0887

(More fun Gilligan lyrics trivia) 

10 Tech Tools to Be More Productive (and Maintain Sanity)

Armed with laptops, tablets, smart phones and 5 hour energy drinks, we should be able to complete that 4 hour work week that Timothy Ferriss says is possible. With social sites to update, apps to learn how to use and our actual job duties to complete, we just need a few more of those 5 hour energy drinks and 10 times what Timmy estimates, to get it all done!

Gina Schreck, Shreck, Social Media for Business, Social marketing, technology

Avoid Overload

I spend more time playing with and checking out apps than the average person and I’m sure I spend more time on social media sites than most as well, but that is our business. But if you have been feeling that technology, and especially social media sites, have invaded our lives like a swarm of locust coming in to eat our crops of time and productivity, you are not alone.  Even I get that urge to take out my bug spray and start crop dusting for locust.

Over the past few years, I have come to rely on a few tools that save me time and make packing a 60 hour work week into at least a 39 hour bag a little more doable. So here are the top 10 tools I feel will help you save time:

Smart Phone

This seems like a no-brainer, but there are still quite a few people who have not seen the value in switching to a smart phone. Having a phone that can access email, edit and send documents, take pictures, respond to questions on your social sites, post content as you see it to your social sites, and more, will save you from having to wait until you can get back to your computer to “get work done.”

iPad (or any other tablet for that matter)

We’ve heard the legends of the magical device that shoots out cotton candy rainbows (also known as the iPad), but once you start using it for more than a giant iPod to play music, you will discover that magic land for yourself.  Working mobile is now really possible when you have a device that allows you to check and respond to email, create and edit documents, including presentations and smart looking charts, make reservations for dinner without picking up a phone, join a Skype meeting with co-workers and update your social profiles with the touch of a screen….Can you say Magical Unicorns?  Now when you are sitting for 15 minutes waiting for your lunch appointment to arrive, you can be productive.  When you have that 30 minutes before your son gets out of football practice, you can get a chunk of work finished.  Slip it into your carry-on and pound out work on the plane, train or bus.  I believe these power tools are worth shelling out the $500-$600


We used to sift through newspapers and trade journals to search for relevant information and even clip articles to send to clients, prospects and friends.  Today you can have better, more focused content sent to you daily (on your magical tablet) and even send articles to those clients and prospects with a touch of a screen.  Flipboard is one such app that I can’t live without.  Each morning, I open to find custom information that is pulled from blogs, websites, social sites.  I can read it, share it, tell the app whether or not I want more of that same type of content or even more articles from that particular writer.  The app will update the content throughout the day so your virtual newspaper continues to feed you information as you desire.

WordPress app

It took me awhile before I actually started using this app and now I am getting great value from it.  This app (available on Android, iPhone, iPad) will allow you to blog on the go or even start a draft post when the idea strikes.  It’s wonderful!


I am surprised how many people still have not heard of Instapaper, but this is like having a folder filled with clippings to read when you have those in-between moments.  Install this app on your PC, laptop, and mobile devices, and then when you find a blog post that you want to read later, you simply click “READ LATER” in your browser or SAVE TO INSTAPAPER on your mobile devices.  Now when you have that 10 minutes of waiting time, simply open up your Instapaper app and read your “clippings.”


A favorite time saver for so many reasons. When you are working with several clients and want to simplify how you share and transport documents, graphics, and more, Dropbox is a must. We create a Dropbox folder for each client and then the community manager that works on that account has access to the folder as well as the client. Photos and articles can be dropped in the

Google Docs

Between Dropbox and Google Docs, the days of emailing “proposal version 1.7” “proposal version 1.8” back and forth are over. I have several people that I work with regularly but on different projects. Using Google Docs allows us to maintain one document that can be updated (even together at the same time seeing each other add or change information) and shared instantly. BIG time savings!

Hootsuite (or TweetDeck)

With content to post, read and respond to on LinkedIn, Twitter & Facebook, these tools are essential for saving time and staying on top of all of your social activities.  They both have similar features but Hootsuite allows teams that manage social media to collaborate and share duties.  Using the “schedule posts” features on either of these, you can plan ahead with many of your posts and then sprinkle in the spontaneous.


This time saving app is like carrying around a trunk to throw everything in for your business. Snap a photo of a sign that you want to incorporate into your blog and save it in your Evernote Blog Notebook. Have an idea hit you while your stuck behind the train? Record an audio message and save it to an Evernote notebook. Add documents, graphics and even the kitchen sink…or a picture of the one you like. Unpack WHAT you want WHEN you want it…WHEREVER you are. This amazing tool is available on your desktop, iPhone/iPad, Android and Blackberry!


ManyMoon is a wonderful project management tool whether you work alone and need those daily reminders of what needs to be completed to stay on task with your projects, or you work on a team and need to keep tabs on who has finished what.  This was part of Google’s lab tools and integrates well with all Google tools, calendar, docs and more.  (Not just for Google calendar either).  The fact that it is free makes it even more desirable!

Well these are my favorite apps and tools to stay organized and on task.  I’d love to know what your favorites are.