Let me know if you’d like an invitation so you can check it out for yourself~ Happy Pinning!
Pinterest: Why Women Love It, (Most) Men Don’t Get It and (All) Businesses Need To Pay Attention To It
As I was “Repinning” a photo of a fabulous pair of shoes on the new social superstar, Pinterest, my husband asked, “What do you get out of telling people you like those shoes?” He just doesn’t understand the allure that millions of people have found (10.4 million unique visitors as of February 2012 and 9 million of them connecting their Pinterest boards to Facebook). Hmmm good question. What do I get?
Pinterest is kind of like sitting in a room with a group of friends, each of us with a stack of our favorite magazines, thumbing through them and showing everyone the dream kitchen photo, a wonderful vacation spot or bacon bandaids, that we all agree “must be purchased immediately.”Some warrant a nod of approval and a statement of “I could never wear those,” while others ignite the “oh my gosh, what is the website, I am going on and ordering those right now. This is exactly why most men join Pinterest, scroll a few pages and scratch their heads, asking….”Huh?”
I started wondering if these beautiful photos have enticed anyone to actually click the purchase button (aside from me). After seeing a pair of Kurt Geiger beaut’s I went to the website, discovered they could only be ordered if I lived in the UK, and then sent an email and called the customer service number to find out how I could get them sent to me. I WORKED for them! I have also ordered an iPad case and planned a vacation based on “pins” I have seen.I threw the question out to the Twitterverse…
I once suggested that hotels share photos of their beautiful gardens, bridal staircases, workout rooms, menu items, drinks and more, and a follower on Twitter asked, “Why can’t they just share these on their Facebook page instead of duplicating their efforts?” Well if you knew you could get everyone to come to your Facebook page, that would be great, but with Pinterest you are gaining exposure to another group of people…people who just might yell to their girlfriends, “Oh my gosh, I love that space for my wedding!”
Is Pinterest JUST for women? NO! There are more and more men joining each day and for those that “get it” there is big business to be had, but for many it is just filled with too many recipes, dresses, and “how to make a flower lamp shade” crafts for their comfort zone. For those men, there is another site that popped up recently…. GentleMint. This site has lots of manly car pictures, musky cologne, and sports team memorbilia. No is sharing or commenting, but that’s probably just how they like it! I do love their little mustache icon though.
So for businesses that are already overwhelmed by Facebook, Twitter, LinkedIn, Google+, and YouTube, yes Pinterest is another tool in your already over-stuffed tool belt, but it is worth checking out. Who knows, your next customer might be sitting right now scrolling through looking for you!
If you are on Pinterest- leave your user name in the comments so we can check out your boards. If this leaves you scratching your head and wondering if it even makes sense for your business, give me a hollar, I’d love to help.
People are always asking, “What skills should we look for when hiring a social community manager?” Businesses wonder if they can just find a college intern who knows their way around a Facebook page, so they can launch their social marketing campaign. You might have the marketing manager who was hired ten or fifteen years ago that can write a press release or design a brochure like no one else, but who did not keep up with technology and feels that Facebook and Twitter are platforms for blathering teens and that no serious business would be conducted there.
Sure, the ideal community manager has technical savviness and an insatiable curiosity to discover new and ever changing features on social sites without fear or intimidation and they can also write smart and witty copy in byte-sized posts and tweets that draw community members in and start the dialog. But more than this, I feel that this rare and treasured community manager has a secret desire to be a private investigator (think Magnum P.I. without the ‘stache), a crime scene investigator or a member of Charlie’s Angels.
Social media marketing is so much more than just throwing some promotional content on a Facebook page each day. After posting the witty, well-crafted status update or tweet that will certainly invite people to take action, the ideal community manager will do the following:
- Scan Google Alerts and other listening tools for people discussing your industry, products or services.
- Find names of influencers to connect with on Twitter and partner businesses to LIKE on Facebook
- Find where these influencers work and hang out to connect with others in the same circles
- Listen to what influencers and community members are talking about on social sites to learn what they like and need so you can offer suggestions, helpful tips and be a resource.
- Invite these people and businesses to join your business community for more helpful and interesting content.
- Watch other community manager success stories and pick up tips and tools to try within your community–promotions, contests, discussion formats, photos and videos that get people talking and sharing.
- Analyze what is working, what is not, and then wash, rinse, repeat!
Okay, so it may sound like this person is a mythical superhero that is as rare as the perfectly groomed mustache of Magnum PI, but I know they exist….I have several of them on our team!
What have you seen a great community manager (or management team) do? Is there a company or brand that you feel does a fabulous job of keeping the community engaged and growing? Do tell– lets learn together how to go beyond the post. Mustache not even required!