DONT BE AFRAID! Busting The Fear Of Social Media Sucking All Of Your Time.

 

I think my fear of public toilets is totally justified!  Snakes and creepy men have been found hiding at the bottom of port-a-potties, and when women go into a nasty public restroom carrying purses, briefcases, shopping bags, and small children, the workout you get while trying to balance everything in the air to ensure nothing touches the ground or toilet bowl, is a nightmare indeed! Being afraid of clowns, on the other hand, is somewhat unjustified!  I mean when did a clown ever attack you?  Do clowns ever appear at your doorway at work? (Hmmm don’t answer that one.)  And if you are truly afraid of clowns (like my husband), simply stay away from the circus.

This is the third fear we are tackling this week in our series called DON’T BE AFRAID: Busting the Four Fears of Social Media Marketing.  Today we take on the fear of having social media suck all of your time!  This fear is a little like being afraid of clowns IN a public restroom.  It can be justified if you are operating without a plan, but if you stay away from the known time-traps of social media marketing, you have less to fear.

As a business owner, or someone who has been given the additional tasks of social media marketing, you have a lot on your plate and can’t spend all day on Facebook reading what your creepy cousin Eddie did on his vacation.  You don’t have time to read thousands of tweets or browse wonderful photos of Christian Louboutin shoes on Pinteret (well…maybe you can carve out a little time for that).  So, what CAN you do?

Let’s first establish the fact that these social media platforms are marketing tools for your business, like a telephone in your office.  You can sit on the phone all day chatting it up with your friends about your fantasy football league and get nothing done, but it is not the phone’s fault.  Understand that marketing efforts will take time, but if used correctly and managed carefully, they should not consume your day.

The first step is to decide which social media sites and tools your business needs to have a presence on. Who is our ideal community of people? Where do they spend time? Are they on LinkedIn? What groups do they participate in? Do they spend time on Facebook? What are some of the interests they have (aside from your business)? Do the people you are targeting tweet? Are they pinning on Pinterest? Pick the top social channels that your ideal customers are using and set up shop there. Instead of thinking you need to be on every channel, pick the one you can dominate, or at least have a fierce (and scary to your competition) presence.

Now you can devise a plan and layout the channels you want to be active on each day. Using a tool like Sprout Social or Hootsuite, (Social dashboards that allow you to manage all of your social sites, schedule posts, monitor your brand and so much more),  you can get your posts for the week scheduled and then monitor the discussions and questions in about 30-60 minutes daily. Using mobile tools, like your smartphone or tablet, you can also respond and check in on your social sites on the go.

Fear of Social Media Marketing Business Private information being shared on Facebook business page

Fear of Business Going Down The Toilet…
IN a Public Restroom!

Being disciplined with your social marketing activities goes a long way.  Perhaps each day you take on a different task: Monday you schedule posts.  Tuesdays you find new targeted people to follow on Twitter or Instagram.  Wednesday you go through your LinkedIn groups to see if you can provide your expertise to others.  Thursdays you may want to spend writing a blog post or new content posts for using next week.  And Friday you take a walk-about on Facebook, going to other business pages and LIKING posts and commenting on what they are talking about (without being spammy).

Bring a kitchen timer to work as well.  It may seem silly, but setting a timer for 15-20 minutes will help you work under time pressure and stay focused.  I’d love to hear your tips on managing your activities without letting social media marketing consume your day.

Now get away from that circus tent and take this fear off your list – but I will strongly advise you to still stay away from public toilets!

social business, social media marketing, social management, Synapse, Gina Schreck

Don’t Let Social Media Make You CRAZY!

 

Gina Schreck is the president at SocialKNX, where we help to manage the madness called social media marketing.   We’d love to hear from you and know what keeps you up at night. What challenges or fears do you have when it comes to managing your content and social media marketing?

Schedule a free audit or consultation with Gina, or CONTACT US to chat!

social media management

Don’t Be Afraid! Busting The Fear of Facebook Sharing Personal Information On Business Page

Sharing Personal Information on Business Page Facebook

Your Worst Nightmare On The Front Page!

You wake up in the morning stretch, grab that cup of coffee and step outside and get the morning paper (remember those rolls of paper that were delivered by a young male child on a bike?).  You spit your coffee all over the porch when you see yourself on the front page!  It’s a picture of you in 7th grade…with braces…wearing your headgear and a puka shell necklace.  The headline reads, “Found This Photo And Thought Your Clients Should See It.”   You then jolt from sleep and realize it was just a nightmare.  The same nightmare you have about having your personal Facebook profile information shared with all of your business page fans.

Yesterday we calmed your fear of someone posting negative comments on your social sites, and today we take on an even greater fear.

SOCIAL MEDIA FEAR #2:  MY BUSINESS CONTACTS WILL SEE MY PERSONAL INFORMATION ON FACEBOOK.

This is a fear many business owners, or employees who have been tasked with setting up the business Facebook Page, struggle with. I hear from office managers, who say they were told to set up a Facebook PAGE for the company but they don’t want to attach their PERSONAL PROFILE to it.  If set up correctly, the information on your personal profile and the business pages you create and manage are never shared. Your business contacts (or Fans) will not see your PERSONAL PROFILE or updates, and your personal friends and contacts will not see your business posts from your PAGE (unless you strategically share them from one profile to the other).

Here are the steps to take that will calm your fear of those embarrassing photos being splashed across the business PAGE:

  1. Create (if you don’t have one already) a PERSONAL PROFILE.

    Do NOT create a second profile for yourself in the attempt to keep it for business use.  That would create two profiles and when someone searches for you, it will cause confusion (not to mention Facebook terms of agreement state you can only have ONE profile-see #4).Even if you do not want to actually use Facebook for your own personal use yet, set it up with your real name and contact information. You can set your privacy settings to private, or FRIENDS ONLY, if you don’t intend on using your profile, and you do not have to post anything or connect with anyone.

  2. Now create a Facebook BUSINESS PAGE.

    You will be added as an admin, and you can add additional admins to share the marketing tasks as well. When you post on your business page you are seen as the business, not your person (again, unless you WANT to comment as yourself on the business page and share that post with your personal profile friends, but it will not happen automatically). People will not seeing your personal information (photo, email address, phone number), unless you put it on the contact information area. Kind of like a website.  Your business page should have the business contact information.

  3. Now you have a simple login process.

    When you want to post something to the Facebook BUSINESS PAGE, you simply log in with your PERSONAL login information and look for the drop down arrow in the upper right corner.  You will see YOUR profile photo and when you select your BUSINESS PAGE from the drop down, the profile picture will change to be your business logo or photo used for that page.  You will be taken to the PAGE and you can post your update as the business.

  4. Add another Facebook admin for safety and assistance.

    If you add an additional person to share the admin responsibilities, they will follow the same process.  They log in with their OWN personal log in credentials.  If they have been added as an admin (they must LIKE the page and then YOU can add them in the ADMIN settings for the page), they will see the same drop down menu options to go to that page.

So you may be more confused by now, but hopefully you are not afraid!   Go ahead and wipe this fear off your list.

social business, social media marketing, social management, Synapse, Gina Schreck

Don’t Let Social Media Make You CRAZY!

 

I am the President and Chief Hooligan at SocialKNX, where we help to manage the madness called social media marketing.   I’d love to hear from you and know what keeps you up at night (aside from the Burrito that ate Juarez)! What challenges or fears do you have when it comes to managing your social media marketing plan?

 

 

 

Ready to tackle Twitter?  Here’s a free resource that will help: USING TWITTER TO DRIVE CUSTOMERS TO YOUR BUSINESS

Don’t Be Afraid! Someone Will Post a Negative Comment On My Blog or Social Sites

Scared of personal information shared on Social Media Business Pages

Social Media is EVERYWHERE!

What is your greatest fear? Is it spiders, scary clowns, or perhaps like me, you fear public restrooms! If you are a business owner, you might fear drowning in the social media sea weighted down by all of the latest technology tools.

Social media marketing and all the new tools that we are expected to master can seem like something out of a creepy Tim Burton movie. You open a closet door and fall into a giant Facebook hole. The floor is covered in Yelp ads and flashes of LinkedIn discussions dart across the room before you see the giant Google plus logo sprawled out on the floor. There is a small blue bird sitting in the corner laughing out loud as he watches cat videos on Youtube. You hear a heart beating faster and then heavy breathing. You realize it is you, running after a social media train that you can never catch. And then you wake up, sweating. Okay, thanks for letting me share my nightmare with you.

I will be taking on one fear each day, that we hear from clients when it comes to using social media for marketing their businesses, so that by next week, you should be able to sleep like a baby holding a scary Chuckie Doll!

SOCIAL MEDIA FEAR #1
Someone is going to post a negative comment on my blog or social sites.

Social media fear of someone posting negative comments on our Yelp Facebook Twitter accounts

Someone Is Writing Bad Things In Our Web!

Okay, so this one is scary, but just like having a spider in your bed, isn’t it better to SEE the spider so you can spray it with an entire bottle of hairspray, than to slide under those covers and realize those hairy legs don’t belong to your spouse?

If someone writes a negative comment or review about your business on your blog, your Facebook page, your Yelp or Foursquare account, you can address the problem, offer a solution and hopefully get the person to end up singing your praises. If you don’t have a platform for customers to vent or provide feedback, they will find somewhere else to vent and your bottle of hairspray will be as useless as spray hair gel (trust me…it doesn’t even slow them down).

One of the most important things to remember, if someone ever DOES post a negative comment or review, is that you must address it.  (Read these 4 Tips for Responding to Negative Reviews) Many businesses have a knee-jerk response and want to remove the post quickly.  This will only add fuel to their anger and four letter words about you to their posts.  Be real with them.  Offer to take the discussion offline if you’d like, but assure then you want to take care of the problem.  

If, indeed the person who left the nasty note on your page is not real (this has happened), or they will not respond to your offer to help resolve the issue, either let the last word be yours offering again to work with them, or in some cases (on Facebook at least) you can hide the post from others that come to the page.  

So turn your fear on this one into ways to provide exceptional service and stomp it off your list.  Tomorrow we take on personal information being shared on business pages!  AHHHHHHHH.  Sleep well my pretty!

 

social business, social media marketing, social management, Synapse, Gina Schreck

Don’t Let Social Media Make You CRAZY!

 

I am the President and Chief Hooligan at SocialKNX, where we help to manage the madness called social media marketing.   I’d love to hear from you and know what keeps you up at night (aside from the Burrito that ate Juarez)! What challenges or fears do you have when it comes to managing your social media marketing plan?

 

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