When should you consider outsourcing or hiring help to manage your social marketing efforts? Should you outsource at all? Gina takes on this question that many small businesses (including her own) struggle with. We’d love to hear your thoughts. Have you outsourced parts of your marketing? When did you hire someone to take over your social marketing?
This week’s QUESTION of the WEEK tags onto last week’s, “Can I Create a Facebook Business Page without a Personal Profile.” Perhaps you have been asked to manage a business page at work or you have not had your personal profile connected with your business page up to this point and now you want to connect the two so you can easily manage the business page without letting your personal information spill out to the business audience. This video will put you at ease and explain how to connect the two.
Facebook can be very confusing and making sure you set up your accounts correctly is important. Let us know if we can help in any way. Once you are up and running, be sure to download our Checklist of 10 Daily Social Activities that will have you connecting and growing your social community to build your business.
We are taking the questions we get in via email, social media or in working with our clients and we have created this series QUESTION OF THE WEEK! This week we tackle the most popular question we get –at least 3 times a week for the past 3 years! So here is the FIRST in our series:
Let us know if you have questions that we can help you with –we will get you an answer right away and who knows, it just might inspire the next QoTW!
Starting a Twitter account for your business can be a frustrating and time-consuming task. You want to find and connect with specific people that you can potentially do business with or at least learn from, or with, but where do you begin? After being on Twitter for over 5 years, I have learned a few tricks and tools that we use for our clients as well as for our BRAND NEW TWITTER account @SocialKNX. Two of my top tips are:
I highly recommend finding and attending a few TweetChats. Before during and after a TweetChat, you can connect with many people who share a common interest.
There are many Follow/Unfollow tools out there but our team uses Manage Flitter or Tweepi at least once a week for our client accounts. They help us find and connect with more people faster and still be very strategic with who you are following. Watch this 5 min video on how to find and quickly follow more people using ManageFlitter and then we’d love to hear other ways you are managing to grow your Twitter following strategically.
Many small businesses know they should blog, and if you are one of those people, you have probably wrestled with the question, “if I don’t have followers to my blog, am I just wasting my time?” Should you spend the time blogging or wait until you build a following? Well, we have all heard the question, “If a tree falls in the forrest and no one is there to Instagram it, did the tree really fall?” or “What comes first the chicken or the blog?” “If you blog it, will they come?” I could keep going, but here are 3 steps to bring you comfort and get you blogging:
Just start writing.
Whether that tree falls today or last year, a person walking through the forrest tomorrow with their smart phone will find the tree and snap a photo to share with the world. The key is, your blog is a collection of your expertise and it will live on day after day, year after year. I have a post from 2010 that still gets several visitors and questions on it each week. You can use social media to send people to blog posts that were written back to the start of the internet! So quit letting your keyboard gather moss and get started.
Build your social community.
Now that you have that first tree down, get that Twitter account UP! Use Twitter, Facebook, LinkedIn, Google+ and any other social platform you may be using to share your expertise and connect with people. Share links to your blog post with a short blurb that will catch the attention of those you seek to connect with. Remember, not everyone will LOVE you and your blog (I know…that’s harsh!) but everyone is likable to someone, and your community will come. You will get better and better at blogging and sharing great content with your social media audience, the longer you do it.
Mix the medium.
Your blog doesn’t always have to be in writing. Perhaps some days you simply share a photo, or turn your video cameral on and share a tip or an answer to a question you get all the time, in a 2 minute video. Keep it interesting for your blog audience as well as yourself.
So don’t worry about people not seeing a post you write today. Get started, and before you know it, there will be a steady stream of people walking on that forrest path and no one will miss that falling tree!