We all get Facebook friend requests every day (well…except for those 4 of you on the planet who are still not on Facebook) and we most likely look at and accept many of them. We get invited to events and ignore most of them since they are being held 8,000 miles away (PS-you CAN target who you send those to, you know…but that is another blog post altogether). We may even tolerate those inviting us to take quizzes or play games every hour (mostly from my aunt and cousin), but when I get a request to like someone’s Business Page that just says “Like Bob’s Page,” I ask WHY?
What will I gain by becoming a following your page? Now don’t get me wrong- I manage many business pages myself, and I believe most every business and entrepreneur should have a business page, but if I sent out a request to my friends, colleagues, and clients asking them to LIKE my page, I need to tell them what’s in it for them to do so. What will they get when they subscribe to my posts or follow one of our brands?
I can go out and send friend-requests all day long, but it’s a lot of work to market your business page. I have to convince people that I have something of value to offer. And if you are not sure what you have that is unique and valuable, that will be your first assignment. People are just getting too many requests for connections, to like pages, attend events, help raise funds, and on and on it goes. If your business page is called “Frazzled Parents of Teens” you will get thousands of parents joining you. If it is “Clean Houses without Lifting a Finger” and you provide tips on getting my daughters to stop leaving clothes in the middle of the floor, I am clicking that LIKE button so fast my fingernail will break. Do you see the difference?
If your business name tells me the benefit, you will benefit. If your name is more obscure, you will have to remind people often, why they should join you. Invite people to like your page and tell them some of the great resources you have and what they can expect once they come over to click that LIKE button for the first time. And don’t think you can invite people once and they will listen. You have to invite people multiple times. Weekly. Maybe even as often as my cousin invites me to play the gangster game on Facebook!
So tell us in the comments WHY we should come and like your page…and don’t forget to leave the link so we can pop over and say Hi!
If you want tips on what to post on your Facebook page to get higher engagement, be sure to download our FREE guide:
So many people are worried about the ad-blocking software out there and wondering how they will ever get their content pushed in front their audience or if they advertise will it even be seen. What if your content was so good you didn’t need to PUSH IT or pay to get it in front of people? What if people looked for your content and then told their friends they had to see it?
I had the pleasure of talking to Angie Castallano to discuss the 3 steps to creating content so good it doesn’t need advertising.
The three keys to content that gets shared are:
Make it Funny (Entertaining)
Make it Informational (Helpful)
Make it Inspirational (Touch the heart)
Combine any of these and you score BIG TIME!
I’d love to hear your thoughts–what makes content SHARABLE to you?
You don’t stay at the top of your game by sitting on the bench. We’ve all heard the pithy statement, “be a lifelong learner,” and everyone says they want to stay on top, out front, and in the know, but so few actually do anything about it. Social Media books are a challenge since the platforms change before books can even be published, and yet daily reading and learning on topics relevant to your industry is how you stay ahead of your competitors and your consumers.
[bctt tweet=”If you aren’t making today’s YOU obsolete, someone else is.” username=”GinaSchreck”]
Over twenty years ago, I was working with groups in the cable industry helping them put together a sales and marketing program to combat the “new competitor in town”… Satellite Dish! Before putting the program together, I went into several big box retailers who were selling satellite dish equipment and service to gather first-hand information. I got brochures, installation information, pricing, and heard what they told customers about cable companies. The managers at the cable companies were amazed at all I knew so much about this new and mysterious competitor. I had information they didn’t even know and yet this was THEIR INDUSTRY!All I did was go into stores and ask questions. One person said to me, “If we need to know it, corporate usually sends us all the information.” This is such a sad statement!
If you want to be employable or stay in business today, you’d better take your learning more seriously and stay up on what is going on in your industry. Know who your competition is and what your customers are wanting. If you want to know why that is critical, just ask any Taxi driver about Uber!
Today I talk to people who say they don’t know anything about how to builda social media strategy, how to build an influencer program, or how to create KPI’s (key performance indicators) in their marketing efforts, and yet there is more information available to us today than ever before.
Sadly when I ask other “social media experts” what they do to stay on top of their game, many say they don’t have time. I bet they have plenty of time for TV or other time-wasting activities. People say things like “I’d do anything to have a business like so-and-so,” and yet they really wouldn’t.
If you are wondering how you can sharpen your skills and truly be a lifelong learner, here are 3 ways to continually grow your social media and content marketing know-how:
Read Social Media News Every Day
Find a few industry blogs and subscribe to them. Add them to your Feedly.com account or other blog reader. I like using apps like Flipboard to pull in my favorite topics and bloggers. Then when I sit down to read, I simply open my app and it pulls in great relevant content to stay on top of things.
Listen to podcasts in your industry
You might prefer to spend your workout time or long walks listening to Adele whisper sad melodies in your ear, but line up a few podcasts that fill your brain with industry news and you can work both your brain and body at the same time. This is a free and very easy way to stay abreast of what’s going on, new tools being used, best practice stories, and more. I asked several people for their favorite social media podcasts and I was really disappointed to learn so many who work in this industry don’t listen to podcasts or read regular blogs.
Here is a list of podcasts to help get you started and help you stay up on the latest social marketing news and information:
Attend social media and content marketing conferences
There are so many great social media conferences for people at every level. If you are committed to your career in social marketing, you have to invest in yourself and your education. Here are just a few of the top conferences
How often do we hear someone say “Just Google it!”? More and more, search engines are the number one way people find answers to their problems and find businesses that can help them. It is important to try to make your website one of the top listings when someone “Googles It.”
Usually the big search engines, Google, Yahoo, and Bing have ten listings per page. Websites compete for those top spaces and the businesses that are effective in improving their website’s ranking receive the benefits of increased traffic and visibility.
You may have a wonderful website that reflects your branding and your goals. Your blog might be consistently offering readers a place to learn about content affecting your business, and the comments section is offering a way that your customers can connect with you and each other.
But are people coming to your website? Are they reading it and commenting? If they aren’t, your website is not offering your business the kind of help in the social media world that it needs.
Search Engine Optimization, SEO, or social SEO, will solve this problem. Here are four ways you can use SEO to make your website, and therefore your business, more productive.
1. Be Active on Social Media Sites
Chloe Mason Gray specializes in digital marketing and growth strategy for small businesses and solopreneurs. In a recent article about social media and SEO, Chloe talked about the importance of employing social search engines. Sites like Facebook and Twitter have their own search engines.
One way a customer may look up you or your business is to find you on social media sites. This can be a huge help to your SEO. Chloe explains:
“If you’re active on Twitter, it’s entirely possible that people will discover your company’s newcontent distribution app after searching for content marketing-related tweets with Twitter’s search engine. Likewise, brands that lend themselves to beautiful visual content can benefit from making their content visible in Pinterest and Instagram by using hashtags and properly categorizing their pins.”
2. Have an up-to-date social profile
Social profiles matter to search engines. If you search for a major company, you will see that their Instagram or Twitter profile is one of the top ten listings. Having your company’s social profile be up-to-date and active can make your brand online more fun and engaging.
Customers who are interested in the style of your company may visit your Instagram site to see branding in pictures. Search engines take note of this and make it a part of their algorithms.
3. Make an effort to attract vertical search engines.
Think of Google, Bing, and Yahoo as horizontal search engines. Vertical search engines are ones that are specific to one group such as Jobs.com, Monster.com or Expedia.com. The way to make it to a vertical search engine is to make your data feeds accurate. Vertical search engines look for information that is key to their topic and information that is complete.
4. If your company is a local business, emphasize that aspect.
More and more searches are done on mobile devices. People search out local restaurants and events. If a traveler needs a car part, they go to the internet on their phone and search for local auto parts stores.
“Proximity-based searches will likely start to become popular, and local searches will be based on hyper-specific locations, rather than just on a regional or neighborhood-specific basis. In effect, wearable devices will drive a much more geographically relevant network of information and eliminate even more barriers between the digital and physical worlds.”
So, if yours is a local business, capitalize on that by being vigilant that accurate information concerning your company is displayed on your website and other local websites that list businesses. Build relationships with other local businesses so your comments can be found on their websites. And, make sure you include good reviews on your site.
SEO is important to your business simply because you don’t want your company to be lost in the listings of thousands of others. Do your research and make SEO a priority for your company’s website. It would be wonderful when someone says that familiar “Google It!,” your company provides the answer they are looking for.