As I was looking through the “Bizarre and Random Holidays” I noticed that May 5, 2016 was National Password Day. I chuckled to myself picturing a party around that holiday. I mean, who creates these bizarre and mostly irrelevant holidays? Who is the keeper of that gate that opens just once a year? I don’t know that I throw a party around social media passwords, but I know can talk about them whenever I want.
When we begin managing social media accounts and website content for clients, I am always amazed at how many have no idea what their passwords are or who has access to them. There are often multiple accounts set up because someone couldn’t remember the password, or who set it up to recover it, so they just create a new account and leave the old one out there like an abandoned gas station in a ghost town.
Social media channels and websites are a huge part of your brand. You cannot afford to have someone have access who shouldn’t, or to let them shrivel and die out in the abandoned account wilderness, where people will stumble upon it and think you are out of business. Here are 4 beefy tips to help you wrangle those wild passwords:
Because you need a different password for each website, social media channel, and account you have, one tip would be to come up with a unique word of phrase, like “FLYINGMONKEYS” and then add a number to that, “88FLYINGMONKEYS” (which now has the making of a nightmare or a classic movie) and for each site you are setting up, take the first and last letters. So, for Facebook, you might have F88flyingmonkeysk, or Fk88flyingmonkeys. Because you only have to remember the 88 creepy monkeys, it is easier. Each year you simply change your single unique word or phrase. If you want to add one more layer, add a symbol to separate your weird phrase and your account initials. Then you might have, F*88flyingmonkeys*k. As long as this is, it is highly secure and, believe it or not, easy to remember.
Create a single document that contains all of your social and digital accounts and the login credentials for each.
Keep this filed in a secure area, whether that is in a specific Dropbox folder that you keep secured, a password protected notebook in a program like Evernote, or in a locked file cabinet. In business, there should be at least one other person who has access to this information in case something happens on an account and you are out of the country, passed out on a beach somewhere.
Consider doing this for your personal accounts as well as letting one other person know about it, in case something happens to you, someone can log in and close your accounts. Not much creepier than getting multiple LinkedIn requests from someone you know, who has passed away. You just may not be ready to link-up with them now. (Read our post on CREATING A DIGITAL WILL)
Build a second wall of security for your highly sensitive accounts.
Logins for your website, your bank accounts or even some of your social channels, might be good candidates for 2-step authentication (the site sends a code or notice to your phone for you to authenticate). If you use Chromes password keeper, then Google has all of your passwords and you would want to have your Google account set up with the 2-step authorization. Since we always seem to have our mobile phones nearby, this isn’t as inconvenient as many think. HOWEVER, if you have someone besides yourself managing your social accounts, every time they need to log in a code is going to be sent to you. You will only have a short period of time to get the code to them and this is a nightmare when you are trying to get work done from a social media manager’s standpoint. So this is why it might be good only for highly sensitive accounts.
Understand which social networks require a single password versus manager or admin status.
Twitter, Instagram, Pinterest all use a single login, so the person or people managing your social channels would need the password. Versus, Facebook Business Pages, LinkedIn Business Pages and Google+ Business Pages or Google My Business, you do not give a password, but instead, you make someone an admin or manager. They login with their own personal profile and access the account from there. This causes fear for many since they assume if they are logging in with their personal profile, the business pages can see their personal updates, which is not the case. There are great security reasons to follow this process, one being it is the correct way that these companies want you using them. Two, they are able to track who performs each task when logged in. For example, if I log into a client’s business page on Monday to remove an employee who is no longer there, Facebook logs “Gina Schreck removed so and so on Monday.” You have record of it. If we all use the same login credentials, you do not know.
(If you need help setting up a Facebook page correctly or fixing the one you have, download our Facebook Guidebook, created just for this.)
I’m not sure why companies feel it is ok to give everyone and their nephew their social media passwords, but these accounts are a direct reflection of your brand and its reputation, and should be guarded more carefully. If someone leaves your organization and had your passwords, take the time to change them all and update your password document.
So don’t wait until next May to get your passwords in order, take some action today to keep your web presence safe and secure. Share your comments and questions on this topic with us below. I’d love to hear from you.
It’s early on a Sunday morning. I love coming down in the morning before everyone else gets up to have some quiet time. Don’t get me wrong, I am the most extroverted person (which is a big part of my problem) and I love being around people, but without time to sit and be still the chaos of the past week and the noise of the business week ahead crowds out the creative juices that I know are inside bubbling up.
We need quiet time, whether that is each morning, or at least once a week, to let everything from our head sift down and settle a bit. It’s only then we can find the gold nuggets that need to be plucked and polished for the week ahead. These become our important items to work on for the week.
During the day when the “urgent” comes barging in, interrupting our progress, we can more calmly address it and then look over at those nuggets we have sitting in front of us and get back to our plans.
So this morning or this afternoon, get away from the noise, take a walk alone, sit by a river or in a rocking chair to find a sliver of quiet space to reflect and then let the determination for your business goals begin to bubble up and start taking shape into action items.
I’d love to hear from you. Do you find it difficult to find this quiet time to plan or do you have a process you use?
Whether you are a regular blogger or just creating the occasional epic website content pieces, social media continues to be the power tool that drives more eyeballs to your site than anything else. Social media allows you to connect with your target audience and pull them to your website with more helpful content. Since we are all trying to keep our blog attracting readers long after we initially post content, we need to incorporate social media tools to make that happen. According to Parse.ly, an analytics provider for some for the web’s biggest publishers, social media pushes 46 percent of all referral traffic. But this doesn’t happen with a single tweet or LinkedIn post. So how often can you promote each piece of content on social media? Let’s say… It depends!
Too many bloggers make the mistake of writing a great blog post and then they sit back waiting for readers to come. After a few days or weeks, they start another blog post. After a few weeks or months, the old blog posts shrivel on the vine. So to keep a piece of content alive longer and continue to drive leads to your front door there are a few things you can do to set up a content sharing machine.
Here are 4 steps to keep your blog attracting readers:
Create a content inventory.
Go through each piece of content you have: blog posts, epic website pieces, FAQs, value offers, etc. In a spreadsheet, put the link to each item, the title and then create a tweet or social media post for that piece of content. If you get creative, you can create two or three different headlines and posts for each piece of content, which doubles and triples your inventory. Select or create a graphic for each post to complete your inventory.
Add a call to action at the end of each blog post.
If you are sending people from a Facebook or LinkedIn post to your website, what do you want the reader to do next? How will you know they were there? To go from a social media “like” to a business lead, you need to add a call to action that you can measure. Whether you ask people to subscribe to your newsletter or download your whitepaper, you want to have that next step for a reader to take. If you have tip sheets, white papers or other valuable content pieces that you can save as pdf’s then you can simply put them behind a landing page (we love using Leadpages for this since it is so easy and no webmaster is needed) and your call-to-action suddenly becomes a lead-gen machine.
Put your content on auto shuffle but keep being social.
Now that your blog posts have a “next step” and you have your inventory of content, push play and let it shuffle and repeat. You can use tools like Hootsuite to schedule your posts out into the future, but they won’t repeat automatically after they go out once. You would have to reschedule them each month. There are other tools that will allow you to set up your playlist or inventory and set it to shuffle and repeat. We use two different tools on our client accounts, one is called SocialJukebox and the other is called MeetEdgar. If you have several hundred posts, it might be a month or more before a post repeats, depending on how many you are sending out each day, but even if it repeats ever couple weeks, the chances are that different people are logged on at that time and missed the content the first time. While this becomes a way to keep your content alive and in front of people months after it was first published, it should not take the place of your regular connecting and conversing with people on social media channels.
Boost the initial blog post using social tools like Facebook Live.
Live streaming has been around for quite some time but when tools like Meerkat, Periscope, Google Hangouts, and Blab came out, they became more mainstream. Now Facebook has gotten in the game and it literally has everyone’s attention. To encourage more people to use Facebook Live, Facebook is rewarding users with a greater number of views and actually notifies your friends and followers when you are LIVE (no advertising necessary…YET) and the post continues to get a boost long after the recording is stopped. Currently, you can’t beat it for an initial blast about your new post or content piece. Then you put that blog post into your playlist and the magic continues. Instead of just worrying about that NEXT post you have to write, be sure to spend a little time keeping those existing gems alive and in rotation.
We’d love to hear your thoughts. Are there other things you do to keep your great content going strong long after the date you post it?