Create Great Social Media Bios That Attract and Intrigue

Create Great Social Media Bios That Attract and Intrigue

Many people must see their social media bios the same way most junior high students see algebra class…just a necessary evil. Some skip it all together leaving people to wonder what this mystery person is interested in or what type of content they will share. Others fill their bios with random hashtags and keywords just to be findable but not interesting enough to entice anyone to actually connect. My favorites are the ones who have their bios written in third-person as if Bob Dole wrote them. Gina definitely does not like that!

It is rare to come across a well-written bio on social media. So rare, that when I see one that is brilliantly crafted, I dive in and want to read their social posts and then I usually pop over to their website and other social channels to take in as much as possible, like a thirsty woman coming in from the desert to find barrels and barrels of ice cold water.

So what makes a fabulous social media bio? I believe there are 3 elements:

  1. Give us a little bit of business information.

    This is why you are on social media to begin with, isn’t it? If you have a personal profile for personal branding, do you want to let people know how they can connect with your business or hire you if they were interested?  What kind of information can people expect by connecting with you here? What are you an expert in, or what does your business actually do? There are some social media bios that I read and I still can’t figure out what they do.

  2. Now show your personality or the personality of your business.

    Many companies have a hard time describing their personality. It’s really how most people view your brand based on interactions with you online and offline. What are 3 words that describe your company? What is the culture? You may want to get a sampling across your organization and find out what others think. It may be different from what you’d LIKE it to be. Because your personality is reflected in everything from decor and work space, to email signatures and content shared on your website and social channels, it’s good to look in every nook and cranny to see if you are consistent.

    If you have a funny bio on your social media channels and then your content is stale, stuffy, or corny, there is a disconnect. If you have a very stoic and professional bio and then your content is not, there’s a problem with that as well. Insurance companies may not come across as fun, but look what Geico has done with the lizard and Progressive with our pal, Flo. Geico has just enough fun showing through in their bio and then take a look at their content–a perfect match!

    social media bio for Geico

    social media feed for Geico

    Don’t be afraid to let your personality show a little. I have a statement on my personal Twitter bio that simply says “I hate cilantro” and that starts more conversations than anything else. People need something that is like small talk at a cocktail party to connect with. It might be that your team loves supporting a specific charity, or that your company has a miniature dachshund mascot named Oscar.

  3. Give us a place to go if we’re so intrigued that we want to know more about you.

    Make sure you have a link that goes to your website, blog or other sources that will provide curious minds with more information. You never know when a potential client comes across your social media bio and becomes interested enough to want to contact you, but if you make it hard for them to learn more, you may lose out.

Because each social media platform has a different character count, I suggest that people keep a word doc with different versions of your bio and different ideas for changing it out. You can highlight each paragraph and go up to TOOLS to see the word/character count. Spaces and punctuation count as characters, so it will take some crafting to get it right. You may want to change it with campaigns you are running or for holidays. (Check out the download at the bottom for character counts and more tips.) I started a list on Twitter with great bios I come across. Check it out here: Twitter-GREAT BIOS.

I’d love to hear your thoughts. What makes a great bio on social media?

Create great social media bios

10 Tips for Using Instagram for Your Business

10 Tips for Using Instagram for Your Business

With over 500 million monthly active users, Instagram continues to grow in popularity. Brands have all scrambled to jump in and try to build an audience, but many have no strategy and do not take into consideration the fact that this platform is not like the others. Like Twitter, many are tempted to buy followers and likes instead of growing the audience organically which always leads to problems when you actually try and convert to sales. On any social media channel, it takes time, strategy, and consistency to build your audience, but there are some unique tips that can make using Instagram more effective.

Keep in mind that with any social channel, it is getting more important to create content that is interesting enough that it starts conversations and gets shared, versus you pushing it in front of people through advertising. (Read “The Content Marketing Genius of Angie Castalano” for a great example of this in action!)

10 Tips for Instagram Marketing

1. GET REAL– As often as possible, use real photos that you have taken. While this isn’t always possible, find images that share your brand’s story and look authentic.

2. NO STOCK IMAGES-No one likes stock images that look like…STOCK IMAGES! Corny staged corporate porn is definitely a NO-NO on Instagram.

3. ADD HASHTAGS– People use hashtags to find great content and people to follow. Click on any hashtag to see the top people or most recent people using that tag.

4. USE 10-20 HASHTAGS– Adding multiple hashtags will help your profile become more findable. You can place the hashtags in the caption or in a comment directly following. That’s a personal preference.

5. EXPLORE & DISCOVER– once a day click on the magnifying glass to find new people to connect with. The more people you follow the more people will follow you back.

6. COMMENT & LIKE– Make a point to show the love to those you follow. Comment and like photos on other people’s profiles and BE SOCIAL! Adding an emoji to your comment helps your comment stand out in the crowd.

7. WRITE MORE- This isn’t Twitter. You can write 2,200 character posts, but keep in mind it only shows the first 3 lines of text before showing the MORE link to read more. Be sure you are weaving your keywords into your posts like anywhere else.

8. CONSISTENCY & FREQUENCY– Posting regularly will pay off. Like any social site, being on there regularly will help more people find and connect with you.

9. LET US PEEK- Show us the behind the scenes for your business. Let us meet your team or see your product being made. Don’t always show perfection…let us peek behind the curtain of OZ!

10, STAY TRUE TO YOUR BRAND– I love brands like DRY BAR with their touch of yellow in most every image or those that just a look that you can identify immediately. When possible, use your brand colors and fonts, even if it’s just a touch here and there. Using tools like Canva will help you maintain your brand look and feel since you can load your brand’s fonts and exact HEX or RGB colors and use them in your image designs.

Gina Schreck is the founder of SocialKNX and DIY.social. You can join the free DIYsocial Facebook group to get questions answered, tips and tools, and loads of encouragement!