Here are 3 Strategies to Help Tame the Social Media Beast:
1. Take time each month and then each week to plan what content you want to get out.
Do you have events coming up that you need to let people know about? Is there a focus or theme for each week that you will tie your content into? Do you have a blog post to write or one that is written that you need to promote on all of your social sites? Will you run ads or a contest on one of your social sites? What questions do you want to ask your communities to gain insights into your products, services or industry? You've now got a worksheet full of content … Now it's time to schedule.
2. Take time to schedule your content to drop at optimal times.
You know you are busy throughout the day, so scheduling your content ensures you will have well planned and well crafted content dropping at the optimal times for your communities. Using a tool like Hootsuite, Buffer or other third party app, allows you to schedule content to Twitter, LinkedIn, Google+, Facebook and others. You can schedule your content out for the week or for the entire month if you wanted to. Think about your audience as you determine the best time to post. if you are a realtor or restaurant and your audience is local, you know the time zone your customers are in. If you are a financial consultant that has most of your clientele on the east coast, then you take that into consideration. If you are targeting those heading out to work, drop your content early…perhaps 6:30-7:00am for LinkedIn or 7:00 for Facebook and Twitter. If your target audience is stay-at-home moms or dads, target that, finally got the kids out the door, sweet spot, time. Lunch time and early evening might be another ideal time for your content to gain viewership. Here is a great post that provides more data on the best time to post. Once the content is scheduled, you can get to your other tasks….but don't forget to check in.
3. Make time to chat and walk-about each day
Just because you put content up on your social media sites, doesn't mean you hang the “Gone Fishing” sign on the door. You need to make time each day to pop in, comment on the discussions that you started, or respond to questions. Take a quick “walk-about” and scan the posts others have put up and leave your comments or likes. Reply or ReTweet a few posts and then close it down before your day gets sucked away. If you do this two or three times a day, it will not pile up and become a big chore that you have to get to at the end of each day. This social bear will be tamed in no time.