Much like any Social Media platform, LinkedIn has evolved. What started as a platform for solely recruiting and networking, has now turned into something much greater than that. As a business owner you need to utilize all of the free, are you utilizing the tools that are being handed to you?
LinkedIn rolled out with Business or Company Pages in November of 2018, so it is a fairly new resource to using LinkedIn. Naturally, as with all new things, people have questions:
- Why is it important to have a LinkedIn Company Page?
- What are the benefits?
- What will I gain from having a LinkedIn account for my Business?