Get More Retweets Shares and Followers With These 5 Tips

Get More Retweets Shares and Followers With These 5 Tips

Writing Better Posts will Get Your Message Further in the Social Stream

The social marketing space is extremely crowded and loud.  Twitter alone has approximately 500 MILLION tweets flying out PER DAY! (approximately 6 million every SECOND) Twitter is a stream flowing wild and full with interesting content and … not-so-interesting clutter. Your goal on your social media channels is to share interesting and helpful content that others find good enough that they pluck it out of the stream and pass it along through ReTweets and shares.

To help your social media messages stand out and be read more often, here are 5 things to keep in mind:

  1. Don't be afraid to speak your mind.

    Being controversial isn't a bad thing on social media channels… occasionally.  Tell us how you feel about something, while still being civil. People want to chime in and agree with you… or disagree with you.  If you are just quoting everyone else, it gets old. It's like that old saying, “Be yourself…unless you're a jerk, then be someone else!”

     

  2. Become a better writer!

    blogger, blog, content marketing

    Punch a bit of drama, humor or even intrigue into your tweets and posts where you can.  Can you say it in a way that is more entertaining or humorous?  “Craving that last piece of cake” can be tweaked to read, “I kept hearing my name being called in a seductive voice. I turned to find the last piece of cake winking at me.” Just more fun to read and pass along! “Busy day ahead” can be made more interesting AND helpful by telling us a bit about you with, “Working with clients to tame their clutter today-I love scary closets” or “Busy day ahead expanding minds–this could get messy!”

  3. Share it More Than Once.

    We all know that once is never enough for anything great, so why not share your post more than once. Unless it is time sensitive, put that post out today in the morning and then again perhaps tomorrow afternoon. Keep in mind that people are not sitting at their computer or on their phone JUST reading your posts (I know…shocking!). I'm sorry to burst that bubble, but people are reading lots of content and perhaps they missed your post today but will catch it tomorrow. Try adding two different images to your posts and see which captures the attention better. Speaking of images…

  4. Add more photos and videos to your posts to allow people to SEE what you are saying.

    photos for social media posts, images for social
    Social media is all about photos, videos, and all things visual. Make sure and utilize this on your posts.  While there are LOADS of great sites to find stock images [see: STOP USING THESE CRAPPY IMAGES ON YOUR SOCIAL MEDIA POSTS] you can also create your own with photos you snap, images you create with tools like Canva or other tools, or fun Gifs you find or create!

  5. Be quiet sometimes.

    On any social media platform, my philosophy (that even I do not follow at times) is BE HELPFUL, BE INTERESTING, or BE QUIET!  If you post tweets when there is nothing interesting or helpful to say…you might start being ignored.  Of course, we are talking about SOCIAL media, so there are times you are socializing and chatting it up with folks, but if you are just posting what you are doing without asking yourself “Can I make this more interesting or helpful?” you might want to just go for a walk.

    social media marketing, digital agency


YOUR TURN TO SHARE:
Of all the posts you have shared in the past week, what was it that grabbed YOUR attention and inspired you to pass them along?

Here is our FREE resource to help you use Twitter to build your business — Download Now:

How to build business with Twitter

@GinaSchreck

I Have to Create a Facebook Page for My Company But Don’t Want it Linked to My PERSONAL Profile

(Updated 05/11/19)

You've been asked by your manager to set up a Facebook Page for the business and most of what you read says you have to do this from your personal profile.  You don't want this business page attached to YOUR personal profile. After all, what happens when you leave (hey, it can happen!) Perhaps it's YOUR business, but you still don't want to link it to a personal profile that you use for family connections and REAL friends.

FEAR NOT!  You CAN do this. It may feel like you've been asked to turn over your personal diary for the world to read on your business page, but I assure you, your secrets are safe. Even though you are linking them for access, you are not linking them for the world to view.

not sharing facebook password

So let's understand something up front.  When I create a business page, it is like creating a website for a business. I will need access to the backend of the site to load or change content, but nowhere on the site does it have to give my name or contact information, unless I want it to.  It is the same with Facebook.  Your PERSONAL profile is your access point or portal into Facebook but from there you can create and manage as many business pages as you'd like.  You don't need a special login and password for each page, and you don't have to share passwords with anyone.  (If your mother didn't tell you this a long time ago, you should NEVER give your passwords to anyone. Whether they are your manager or not.  There is no need for anyone to use YOUR password.)  You log in and go to the pages you have admin access to. Your manager, or other team members, can log into their own personal profile and have the same access point if they are made an admin for the page.

dont share passwords

 

 

 

 

 

 

 

 

 

 

 

 

 

If, and I hear this all the time, your manager or co-worker does not have a Facebook account of their own, so they ask to log into your account to check the business page, tell them you would like their login information to their bank account to check on your payroll first! They need to create their own account–it's FREE and they don't have to ever use it or share their horrifying vacation pics. If they need to log into a site, including Facebook, they need their own login credentials. There are just some things, like a glass of milk, a toothbrush or social media passwords, that should never be shared with other people.

When you are logged in from your personal profile and then jump over to your business page (easy to switch between the two from the dropdown arrow in the upper right) people on the outside do not know you are associated with the page. They cannot see any of your personal information and they are NOT automatically made FRIENDS of yours if they LIKE the business page.

With that out of the way, let's get started!  To begin, log into your own personal Facebook profile and THEN go to Facebook.com/pages and click CREATE PAGE in the upper right.  You will be asked to name your page and select the category (not-for-profit, local business, etc. And don't worry too much about the categories since they can be changed at any time. Your name is not so easy to change so choose wisely!).

Https://Facebook.com/pages

settig up a facebook business page

Fill out the basic info and you are well on your way!

In the SETTINGS for your new page, look to the left and find PAGE ROLES. This is where you add an additional admin to the page, such as a team member or your manager (who will need to have a Facebook account).  You can select different ROLES for people such as EDITOR (someone who cannot add or remove others but can post and comment AS THE PAGE.) You can select MODERATOR, ANALYST, even JOBS MANAGER to give specific rights without allowing people to add or remove others. If you leave the organization, you simply make sure there is an ADMIN assigned to the page and then remove yourself in this same area.

Now that we've covered how to set up your page, let's move onto the REAL WORK…. creating and posting content every day!

That's where things get scary! Happy posting!

Scared of setting up Facebook business page from my personal profile

No, No, Not Content Creation

Gina Schreck is the founder of SocialKNX. Their teams help organizations connect to their world and convert LIKES into DOLLARS! Be sure to find more geeky goodness on our own Facebook Page! 

RELATED ARTICLE: Setting Up a Facebook Business Page without a Personal Profile

DOWNLOAD THIS FREE GUIDE to help you get things set up correctly:

how to set up facebook business page correctly

Firehoses and Drip lines: Why I Can’t Go to Conferences Anymore

social media conference

I was standing with my husband and about 2,000 other crazed conference attendees, chanting and pumping our fists to the loud music as one of the room coaches stood on a chair with a megaphone yelling out “Who’s ready to WIN?” “WE ARE” the crowd roared. Just then the doors opened, and we all rushed in, running down the aisle to get the coveted front seats. I was 6 months pregnant and slid across the seat at the very moment another man was about to sit down. I bumped him right onto the floor! “IM GOING TO WIN” I thought.

That was my second Tony Robbins conference and probably my 10th sales-type conferences over a four-year period. I attended sales conferences, negotiation conferences, women’s leadership conferences, and lots of motivational conferences. I always came back ready to change the world, filled with so much new information and enough motivation to carry me through until the next conference.

Lately, I have become disillusioned and frustrated when I attend a conference. I walk out of each session feeling cheated that I paid money to come and hear the same things I’ve heard before.  Is there no new information? I wonder if it’s just my age and the number of years I have been in my industry or is it the fact that the conference organizers don’t provide advanced learning for those of us who have been around the block a few years.

I sounded like a cynical old woman this week at a big social marketing conference. There were hundreds of sessions, and yet I walked out of each and told my 23-year-old daughter, “There was nothing new” and “I didn’t hear anything I didn’t already know.” This was her first big business conference and she was excited, overwhelmed, and inspired, after each session. What was my problem?

Later that evening it dawned on me. We live in the dripline age of internet learning. We have constant information flooding through social media channels, podcasts, YouTube videos, webinars, audiobooks, and more. I’ve just changed how I learn. I’m no longer that sponge that soaks up information all at once, the way I did at those early conferences. My sponge is just constantly wet (eww, that image makes me think I may have germs and mold in there… hmmm). By the time an annual conference comes around, I’ve heard most of what will be covered and sometimes by the very people I have learned from during the year.

social media learning

I listen to about 15 podcasts each week on topics ranging from Facebook advertising and social media marketing, to personal finance and investing. I listen to a morning Alexa briefing that runs through 5 different topics on current news and I read blog posts and watch educational videos regularly. If I hear of an app or informative newsletter, I immediately go and download or subscribe to it.

The big social media conference ended Friday and as I was driving home from the airport Saturday night I realized I just sat in 3 learning sessions—one podcast on investing (Profit Boss with Hilary Hendershott), one on Marketing (Marketing Companion with Mark Schaefer), and one on Coworking (Coworking Insights). I felt great. I felt fulfilled.

The great news is, regardless of where you are in your career or business, you can learn everything you need, and then some, at any time. You can consume content each and every day or you can stand in line, eager, with fists pumping, to get into a conference and soak it all in. The key is to make sure you are making time regularly for learning.

So, which are you? A firehose or a dripline learner? I’d love to hear from you.

How Has Marketing Changed in 2019?

How Has Marketing Changed in 2019?

Marketing is all about experimenting, testing, and trying new things that get the attention of buyers. Whether that is through television ads, radio, print, or social media channels, everyone just wants a little slice of attention.

According to Wikipedia, the first official, paid television advertisement in the United States was on July 1, 1941, over New York station WNBT before a baseball game between the Brooklyn Dodgers and Philadelphia Phillies.

The ad was for Bulova watches, and the company paid anywhere from $4.00 to $9.00 (reports vary). The ad displayed a WNBT test pattern made to look like a clock with the hands showing the time. The Bulova logo, with the phrase “Bulova Watch Time”, appeared in the lower right-hand quadrant of the test pattern while the second hand swept around the dial for one full minute. Approximately $5.00 for a full 60-second ad during prime-time television. Attention was cheap. The world has definitely changed!

Sales has always been about connecting and building relationships with those potential buyers. A salesperson’s job is to be likeable enough to form relationships with people and then establish trust and help that potential buyer make an informed decision.

I started my first business in 1995 and my sales and marketing activities consisted of spending hours down at Kinkos (now FedEx Stores) making copies of brochures to send to potential clients to try and get their attention. I would then spend hours dialing for dollars, making cold calls and follow up calls to set appointments. Those were the days before caller ID, and people actually answered their phones.

list of daily weekly social media activities

Our first website was built in 1997, which was just the brochure I had copied over at Kinkos, put online. Aside from designing a logo, business cards, and stationary with our company information across the top, I really don’t remember having many other “marketing” activities. I did write articles for a hardcopy newsletter that I mailed out quarterly and a few of my early clients published some of the articles in their hardcopy newsletters as well.

Today my sales and marketing activities have moved online. I don’t mail anything, but instead send links and videos. I don’t do much of anything in the way of actual sales calls. Instead I spend more time creating content that attracts people online and then our team spends time answering questions that companies have about setting up company Facebook business pages or how to optimize blog posts to be seen by more people.

As consumers we are influenced by digital marketing as we make decisions every day. When we want to go out to eat, we use our mobile devices to look up restaurants and book reservations on sites like OpenTable. We research hotels, plumbers, dentists, and even funeral homes on Google or Yelp, and then talk about the service we get on Twitter, Yelp, Trip Advisor or Facebook.

Businesses don’t all like these tools, and it’s usually the businesses that either don’t know how to use them or the ones that have poor reviews listed on them.

It’s a wild, wild, social world we live in. Our in-person lives, or IRL, are tightly connected to our virtual and online worlds. We are connected 24/7 365 days a year. The social world doesn’t sleep, and it doesn’t take vacations. Or at least if it does take a vacation, it is well documented on Instagram and when it sleeps, it’s probably using an app like Pzizz or Calm to help guide them into slumber.  

AND IT’S STARTING TO CHANGE AGAIN

Today’s consumer is so accustomed to jumping on social media channels to connect with a brand for customer service, that we are seeing a few interesting changes coming. The expectation that there will be a real person responding to a request online within minutes has gone up.

We love living a digital life, but now we want high-touch service that comes with the digital world. We are using digital devices with artificial intelligence to help us connect with content and people. Think of Alexa, Siri or Google to name a few (They really need to give Google’s AI device a real name. Perhaps Gracie).  A JWT Intelligence/Mindshare study of U.K. Consumers found that 36% love their voice assistant so much they wish it were a real person.

I have to admit, I do wish my Alexa device had arms and legs and could follow me around and bring me coffee. Now with the devices adding video screens, we can do video calls as we cook and sing karaoke-style to our favorite song and I’m guessing it won’t be long before we can summon the digital customer service agent from our cable company via video to help us walk through resetting our cable box. What am I talking about… we won’t really still have cable will we?

There are other signs of wanting to go back in time and humanize our technology-filled lives. Today it’s very retro and cool to have vinyl records and Fujifilm’s Instax cameras with instant film (think mini Polaroid). We see more people buying board games, taking up knitting, and then posting about it all on Instagram. Our worlds are colliding.

Brands must figure out how to be more responsive, with real humans, working on digital channels. People don’t trust as much as they did even a few years ago. According to the 2017 and 2018 Edelman Trust Barometer, consumers have lost connection. They no longer trust brands, or political systems. Instead of looking to the large entities, people are now seeking out smaller intimate groups online that they feel connected with.

The rise in unique Facebook Groups is a great example of this. We all need to explore ways to deliver a fantastic customer experience and to connect with our consumers in a more human way.  Read more on this in our post, “Facebook Algorithm Changes: 3 Things Your Business Must Do” for more ideas on how to bring back the human touch.

Marketing has fundamentally changed. No longer is it just about getting people to look at our billboards or websites. It’s no longer about interrupting people to LOOK AT ME, although many still approach it that way. Today, marketing is about creating something or some things that people are drawn to because they want it. They want to be smarter, more informed, more popular. Marketing is about drawing people closer to our virtual street corner to engage with us and get to know, like, and trust us. We get to know and like them as well and then trust that they will buy whatever it is we are selling, even if we are selling ideas.

How are you seeing marketing change in 2019? I'd love to hear from you below in the comments. If you would like more tips on keeping up with all of the changes, jump into our DIYsocial Facebook group.

list of daily weekly social media activities
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