How to Keep Old Blog Posts Relevant
It’s finally that time of year- there’s a cool breeze in the air, the trees are starting to change, you start to freshen up your fall wardrobe, maybe make a visit to Target or Home Goods to purchase ALL the decorative fall and Halloween decor (or wait, is that just...
SWOT Analysis of Social Media
Did you know that 47% of social media marketers report that the biggest challenge they face when it comes to social media marketing is coming up with strategies that support business goals? THIS is where the handy-dandy SWOT analysis comes in to save the day! SWOT...
HELP! I Have No Time for Social Media
Not only can creating a successful social media marketing plan can be hard, but figuring out which platform to start on can be a tough decision in itself. You need a strategy that builds online visibility, increases trust in you/your brand/your product, and also...
Relationship Building With Your Buyer Persona
Warren Buffett’s annual letter to his Berkshire-Hathaway shareholders is considered a “must-read” for anyone in the investment industry. Here at SocialKNX, we think it’s a “must-read” for anyone in marketing too. When he sits down to write the letter, he aims to make...
Why Have a LinkedIn Company Page?
Much like any Social Media platform, LinkedIn has evolved. What started as a platform for solely recruiting and networking, has now turned into something much greater than that. As a business owner you need to utilize all of the free, are you utilizing the tools that...
Let’s Get REEL: Instagram Rolls Out Reels to Compete with TikTok
Many of you may be rolling your eyes saying, “Who cares?” While the rest of you are intrigued since you are probably among the masses who jumped on TikTok during the quarantine period to entertain yourself after finishing ALL OF NETFLIX. Now we have Reels to test...
Failure To Launch
Do you remember the movie “Failure to Launch” with Matthew McConaughey? The basis of the movie was that he was the “grown” child that would not move out of his parent’s house… he was content with where he was...comfortable... and had no intention of changing that...
5 Ways to Maximize your Google Calendar
It’s no secret that Google capitalized on creating an organized, personal, customizable schedule that is extremely user-friendly. Whether it’s creating an event, inputting your work schedule, or scheduling appointments, Google Calendars has it all. Here are 5 ways to...
LOCAL SEARCH: How to show up in searches and keep SEEING STARS… 5 Stars
I’ve owned my own business for over 25 years, and we serve clients around the globe, so didn't give much thought to our own local search marketing. Yes, I know, we are a marketing company, but I’ve always focused on creating content and staying active on social...
Social Marketing During a Crisis: Prepare to Surf
During COVID-19 many people have stopped all marketing and instead they share cat videos and spend time on Zoom with their family. While those are great. Here are three things you should be doing to make sure you are prepared to catch the BIG WAVE that will come as soon as this crisis passes…and it will!
How to Employ Influencers into Your 2020 Marketing Mix
When you think about using influencer marketing for your business do you immediately think it would be cheaper to run a 5-second commercial during the Super Bowl? Let’s look at what an influencer is and how you can employ influencers into your 2020 marketing mix.
Creating a Digital Will: 6 Things To Do While You’re Still Alive
We never want to talk about death or dying but we know it could happen at any moment… today we have to consider more than who will get our collection of birdhouses. We must take some time to make a social media or digital will. We also need to have our family members do the same.
5 Ways to Rock Facebook for Your Local Business in 2019
These tips will help you use Facebook and other social media channels to market your local business and increase sales.
SEO BASICS: How to get my content found by more people
SEO can seem confusing and mysterious. Here are 7 things you need to know about SEO to help you get more people seeing your website content.
Is LinkedIn Finally the New “It” Girl?
Everyone is talking about LinkedIn making a comeback. Did it ever go away? Well, perhaps it was stuck in its own version of the ’80s with its bad hair and awkward sense of style.
Get More Retweets Shares and Followers With These 5 Tips
Learn to be more interesting and helpful with the way you write each tweet to ensure they get more viral power. Here are 5 tips that will get you going.
I Have to Create a Facebook Page for My Company But Don’t Want it Linked to My PERSONAL Profile
You’ve been asked by your manager to set up a Facebook Page for the business or perhaps you have a business, but still do not want to link it to a personal profile that you use for family connections and REAL friends.
CONTENT MARKETING: Let’s Explore Your Content Universe
Who cares about the galaxy far away, when you have customers swarming around waiting to be pulled into your universe right here? We’ve all heard that content is KING. We may have even heard that video content is QUEEN, which, aside from most card games, always trumps...
Firehoses and Drip lines: Why I Can’t Go to Conferences Anymore
I was standing with my husband and about 2,000 other crazed conference attendees, chanting and pumping our fists to the loud music as one of the room coaches stood on a chair with a megaphone yelling out “Who’s ready to WIN?” “WE ARE” the crowd roared. Just then the...
How Has Marketing Changed in 2019?
Marketing is all about experimenting, testing, and trying new things that get the attention of buyers. Whether that is through television ads, radio, print, or social media channels, everyone just wants a little slice of attention. According to Wikipedia, the first...