SEO BASICS: How to get my content found by more people
SEO can seem confusing and mysterious. Here are 7 things you need to know about SEO to help you get more people seeing your website content.
Is LinkedIn Finally the New “It” Girl?
Everyone is talking about LinkedIn making a comeback. Did it ever go away? Well, perhaps it was stuck in its own version of the ’80s with its bad hair and awkward sense of style.
Get More Retweets Shares and Followers With These 5 Tips
Learn to be more interesting and helpful with the way you write each tweet to ensure they get more viral power. Here are 5 tips that will get you going.
I Have to Create a Facebook Page for My Company But Don’t Want it Linked to My PERSONAL Profile
You’ve been asked by your manager to set up a Facebook Page for the business or perhaps you have a business, but still do not want to link it to a personal profile that you use for family connections and REAL friends.
CONTENT MARKETING: Let’s Explore Your Content Universe
Who cares about the galaxy far away, when you have customers swarming around waiting to be pulled into your universe right here? We’ve all heard that content is KING. We may have even heard that video content is QUEEN, which, aside from most card games, always trumps...
Firehoses and Drip lines: Why I Can’t Go to Conferences Anymore
I was standing with my husband and about 2,000 other crazed conference attendees, chanting and pumping our fists to the loud music as one of the room coaches stood on a chair with a megaphone yelling out “Who’s ready to WIN?” “WE ARE” the crowd roared. Just then the...
How Has Marketing Changed in 2019?
Marketing is all about experimenting, testing, and trying new things that get the attention of buyers. Whether that is through television ads, radio, print, or social media channels, everyone just wants a little slice of attention. According to Wikipedia, the first...
7 Ways Your Hotel Can Win With Social Media
To the average consumer, your hotel website does not do much to differentiate itself from the others. However, there are several things your property can be doing with social media to blow every competitor out of the water.
Building Your Personal and Professional Brand
When we hear the word BRAND, images may pop into your head of the Starbucks mermaid, that Smiling “A” that means Amazon or the little Apple with a bite out of it. These are such recognizable brands, that there is no question what they are “known for.” How did they do...
Starting a Blog or Podcast – How Do You Measure Success?
You're thinking of starting a blog or podcast but you’re wondering how to ensure its success. No one wants to spend the time and energy creating content for a blog, a podcast, a video or social media posts for that matter if it’s not going to be successful. So how do...