Google Ads in 2021
We know you’ve heard it a million times by now: “COVID has dramatically changed the way marketers must do business online.” And while social media and “traditional” digital marketing avenues such as email marketing and website design are certainly important to keep in...
Email Marketing Trends for 2021
We know, you’ve heard it over and over the past year: COVID-19 has dramatically changed the way that businesses and organizations interact with current, and future, customers. Businesses shifted their marketing strategies to digital means (in particular email...
Can I Use This Image Online? Understanding Image Copyright
You’re browsing the internet, trying to find the perfect image for your blog or your upcoming social media post, and you find it! So you schedule your post or publish your blog and go about your day. Then you check your email later and see a message from an attorney...
The ULTIMATE Instagram Guide for 2021
Instagram recently turned 10. It’s hard to believe this platform has only been around for 10 years. It is such a big part of so many lives, and yet still so many find it confusing and still ignore this powerful marketing platform. There are so many new features that...
The Importance of Introductory Videos for Your Business
We’ve all been there. You’re redoing your website and you’ve gathered beautiful photos and created thoughtful text that describes the value of your business. But, does it feel like “something” might still be missing? That “something” could be a short introduction...
Does Your Website Evoke Trust?
The homepage of your website invites visitors to “join our mailing list” or “subscribe” and yet there is nothing on your site that evokes enough trust for people to want to give away their contact information. How can you begin a relationship with your potential...
Reputation and Brand Management Starts Early
When we grew up our parents worried if we stayed out past the streetlights or they feared us doing something stupid and the next-door neighbors finding out. Today we have bigger things to worry about with our kids (and our businesses) online. Reputation and brand...
Optimal Video Length for Social Media
What’s the first thing you do when you see a video as you scroll through your Facebook feed? I’d guess that you first check the length of the video to decide whether or not it’s worth the time to watch it. Even if you do press play, how often do you actually watch the...
How to Keep Old Blog Posts Relevant
It’s finally that time of year- there’s a cool breeze in the air, the trees are starting to change, you start to freshen up your fall wardrobe, maybe make a visit to Target or Home Goods to purchase ALL the decorative fall and Halloween decor (or wait, is that just...
SWOT Analysis of Social Media
Did you know that 47% of social media marketers report that the biggest challenge they face when it comes to social media marketing is coming up with strategies that support business goals? THIS is where the handy-dandy SWOT analysis comes in to save the day! SWOT...
HELP! I Have No Time for Social Media
Not only can creating a successful social media marketing plan can be hard, but figuring out which platform to start on can be a tough decision in itself. You need a strategy that builds online visibility, increases trust in you/your brand/your product, and also...
Relationship Building With Your Buyer Persona
Warren Buffett’s annual letter to his Berkshire-Hathaway shareholders is considered a “must-read” for anyone in the investment industry. Here at SocialKNX, we think it’s a “must-read” for anyone in marketing too. When he sits down to write the letter, he aims to make...
Why Have a LinkedIn Company Page?
Much like any Social Media platform, LinkedIn has evolved. What started as a platform for solely recruiting and networking, has now turned into something much greater than that. As a business owner you need to utilize all of the free, are you utilizing the tools that...
Let’s Get REEL: Instagram Rolls Out Reels to Compete with TikTok
Many of you may be rolling your eyes saying, “Who cares?” While the rest of you are intrigued since you are probably among the masses who jumped on TikTok during the quarantine period to entertain yourself after finishing ALL OF NETFLIX. Now we have Reels to test...
Failure To Launch
Do you remember the movie “Failure to Launch” with Matthew McConaughey? The basis of the movie was that he was the “grown” child that would not move out of his parent’s house… he was content with where he was...comfortable... and had no intention of changing that...
5 Ways to Maximize your Google Calendar
It’s no secret that Google capitalized on creating an organized, personal, customizable schedule that is extremely user-friendly. Whether it’s creating an event, inputting your work schedule, or scheduling appointments, Google Calendars has it all. Here are 5 ways to...
LOCAL SEARCH: How to show up in searches and keep SEEING STARS… 5 Stars
I’ve owned my own business for over 25 years, and we serve clients around the globe, so didn't give much thought to our own local search marketing. Yes, I know, we are a marketing company, but I’ve always focused on creating content and staying active on social...
Social Marketing During a Crisis: Prepare to Surf
During COVID-19 many people have stopped all marketing and instead they share cat videos and spend time on Zoom with their family. While those are great. Here are three things you should be doing to make sure you are prepared to catch the BIG WAVE that will come as soon as this crisis passes…and it will!
How to Employ Influencers into Your 2020 Marketing Mix
When you think about using influencer marketing for your business do you immediately think it would be cheaper to run a 5-second commercial during the Super Bowl? Let’s look at what an influencer is and how you can employ influencers into your 2020 marketing mix.
Creating a Digital Will: 6 Things To Do While You’re Still Alive
We never want to talk about death or dying but we know it could happen at any moment… today we have to consider more than who will get our collection of birdhouses. We must take some time to make a social media or digital will. We also need to have our family members do the same.