Social Marketing During a Crisis: Prepare to Surf
During COVID-19 many people have stopped all marketing and instead they share cat videos and spend time on Zoom with their family. While those are great. Here are three things you should be doing to make sure you are prepared to catch the BIG WAVE that will come as soon as this crisis passes…and it will!
How to Employ Influencers into Your 2020 Marketing Mix
When you think about using influencer marketing for your business do you immediately think it would be cheaper to run a 5-second commercial during the Super Bowl? Let’s look at what an influencer is and how you can employ influencers into your 2020 marketing mix.
Creating a Digital Will: 6 Things To Do While You’re Still Alive
We never want to talk about death or dying but we know it could happen at any moment… today we have to consider more than who will get our collection of birdhouses. We must take some time to make a social media or digital will. We also need to have our family members do the same.
5 Ways to Rock Facebook for Your Local Business in 2019
These tips will help you use Facebook and other social media channels to market your local business and increase sales.
SEO BASICS: How to get my content found by more people
SEO can seem confusing and mysterious. Here are 7 things you need to know about SEO to help you get more people seeing your website content.
Is LinkedIn Finally the New “It” Girl?
Everyone is talking about LinkedIn making a comeback. Did it ever go away? Well, perhaps it was stuck in its own version of the ’80s with its bad hair and awkward sense of style.
Get More Retweets Shares and Followers With These 5 Tips
Learn to be more interesting and helpful with the way you write each tweet to ensure they get more viral power. Here are 5 tips that will get you going.
I Have to Create a Facebook Page for My Company But Don’t Want it Linked to My PERSONAL Profile
You’ve been asked by your manager to set up a Facebook Page for the business or perhaps you have a business, but still do not want to link it to a personal profile that you use for family connections and REAL friends.
CONTENT MARKETING: Let’s Explore Your Content Universe
Who cares about the galaxy far away, when you have customers swarming around waiting to be pulled into your universe right here? We’ve all heard that content is KING. We may have even heard that video content is QUEEN, which, aside from most card games, always trumps...
Firehoses and Drip lines: Why I Can’t Go to Conferences Anymore
I was standing with my husband and about 2,000 other crazed conference attendees, chanting and pumping our fists to the loud music as one of the room coaches stood on a chair with a megaphone yelling out “Who’s ready to WIN?” “WE ARE” the crowd roared. Just then the...
How Has Marketing Changed in 2019?
Marketing is all about experimenting, testing, and trying new things that get the attention of buyers. Whether that is through television ads, radio, print, or social media channels, everyone just wants a little slice of attention. According to Wikipedia, the first...
7 Ways Your Hotel Can Win With Social Media
To the average consumer, your hotel website does not do much to differentiate itself from the others. However, there are several things your property can be doing with social media to blow every competitor out of the water.
Building Your Personal and Professional Brand
When we hear the word BRAND, images may pop into your head of the Starbucks mermaid, that Smiling “A” that means Amazon or the little Apple with a bite out of it. These are such recognizable brands, that there is no question what they are “known for.” How did they do...
Starting a Blog or Podcast – How Do You Measure Success?
You're thinking of starting a blog or podcast but you’re wondering how to ensure its success. No one wants to spend the time and energy creating content for a blog, a podcast, a video or social media posts for that matter if it’s not going to be successful. So how do...
7 Skills Every Social Media Marketer Needs
Everyone thinks they can "do social media." If someone has a Facebook or Instagram account, they think they're suddenly qualified to be a social media marketer. Today, digital marketing requires a variety of skills just to survive in this ever-changing industry. ...
Someone’s Talking About You on Social Media…What Will You Do?
How you handle those comments and reviews will show what your company is made of. Follow these 4 tips to handle even the nastiest social review with style.
What’s In Your Control When It Comes to Success?
Do you remember who you were at your 20th birthday? I don’t. I was married and had a baby at age 20 but I’m SURE that I didn’t know much about ANYTHING! How much have you learned since your 20th birthday? I was looking at how much I have learned since my 40th...
How to Know If Your Business Is Suited For Social Media
There are some businesses that can’t allow people to pop in on them for fear they may see something less than perfect as well. They want everything well scripted and professionally produced before they will allow the world to stop by. The problem with social media, is it should be more “in the moment” and spontaneous.
Is it Time to Disrupt Yourself or Time to Persist a Little Longer
I tend to get restless and easily bored. That’s probably not the greatest trait as an entrepreneur, but in the 23 years I have had my business, I have “shifted” many times as my industry has changed or as I saw an opportunity to disrupt my own business and grow it....
Top 50 Social Media Blogs! It’s Great to Be Recognized but…
We all work tirelessly in hopes of providing value to our audiences. We sometimes don't know if it will be met by crickets or applause, but we do it anyway...day after day. I was excited to receive a nice note that our blog here had been recognized as one of the top...