Live Streaming with Meerkat and Periscope: What You Need to Know to Start Using These New Apps

live streaming apps Meerkat Periscope

I’m sure you were just saying, “I wish I had another app that I had to use in my marketing mix!” HA! 

Just when you think you can’t add another tool to your marketing toolbox, along comes not one, but two new live-streaming apps, Meerkat and Periscope. While these new live streaming apps may not be for everyone, if you are ready to add a little fun into your marketing, you might want to take a look at how you can incorporate one of these new tools. 

You definitely don’t need both of them; that would be like having two calendar apps on your phone. So lets talk about the differences and how you can use them. Before clicking that live stream button, you should first ask yourself how this fits into your marketing strategy and brand image. What kind of content will you share that is interesting and helpful to your targeted audience? I’ll give you some ideas below to get your creative juices flowing.

Think of it as Instagram video or Vine, but LIVE and interactive. Instagram or Vine videos allow you to record and share right away and then people can comment on the video. This is LIVE. LIVE means there is no editing, and when a random heckler throws a curveball question out, everyone sees it. You must be prepared to handle these with speed and with grace. Being quick on your feet is an important skill. Like taking questions during a live webinar or web streaming event. You need to know which responses to simply ignore and which ones to highlight.

How are Meerkat and Periscope the Same?

Both of these services are for live broadcasting only. (Have I mentioned you are LIVE?) On Meerkat, once you are finished, the stream is over. It is not automatically saved anywhere. Periscope allows you to replay for 24 hours. If you want to archive your event, try using something like Google Hangouts on Air. Your recording is automatically loaded to YouTube for eternal viewing…or as long as you have a YouTube account! Because of this short lifespan, you will want to promote your broadcast beforehand to attract the audience you want to attend. Currently both of these apps are for iOS only (iPhone users, or of course, iPad users can download them if you look under iPhone apps), and I’m sure it won’t be long for the Android stepchildren to get the app. 

How are Meerkat and Periscope Different?

While Meerkat came out first and got lots of techie love at SXSW this year, Periscope is owned by Twitter and incorporates into your Twitter account, letting you easily connect with anyone you are already connected with on Twitter. Meerkat takes a bit more work to build your following.  Meerkat lets you schedule your event and Periscope is more spontaneous…currently. Meerkat is over when it’s over. Periscope lives for 24 hours to replay before it vanishes. We will probably see this expand as the services get more subscribers and they get more  

Currently both have notification settings that are all or nothing. Annoying for sure. You hear bells and whistles when someone you are following goes live. I believe this will quickly change as we all start live streaming to the teams at Meerkat and Periscope with our feedback!

As with most new toys…I mean tools, we will see these evolve and as users get creative with the many uses of them, we will see an unlimited number of ways we can use live streaming in our business.  Here are a few “idea-starters” but I would love for you to throw a few more into the comments. Let’s see how many we can come up with. 

How can you use Meerkat or Periscope for your business?

  1. Bring your followers on a tour of your office.
  2. Introduce your followers to your team members. an expert, or even your doorman! 
  3. Bring your followers on a walk through your neighborhood.
  4. Bring your followers shopping with you and get their input on what you should buy.  Hmmm could be great for indecisive shoppers. 
  5. Bring your followers to an event you are attending.
  6. Show your followers a behind the scene peek of something you are working on before it is ready to reveal to the rest of the world- Great for building anticipation.
  7. Share new inventory with your followers before the doors open. 
  8. Take your followers on a tour of your favorite store and show them items you recommend.
  9. Teach your followers how to cook your favorite meal or prepare your healthy morning shake.
  10. Review a product that you are taking out of the box and sharing your thoughts on.
  11. Teach your followers how to organize a space. 
  12. If you create podcasts or video products, share with your followers how you set up.
  13. Share with your followers your writing process and show your favorite writing spots. While you’re at it, get blogging ideas from your followers.
  14. Let your followers decide what which product you should run a special on for the month. You show and let THEM tell.
  15. Do a book review. Think show and tell or 4th grade book report.
  16. Do a BIG REVEAL! Are you ready to announce something big? Live stream your reveal.
  17. Q&A session. Perhaps you select an evening each week or month to answer questions about your products or services.
  18. Take your followers with you around the world. When you are traveling, be a tour guide and share a bit of your experiences with your followers.
  19. Show your followers what is in your bag! What are your “must-have” travel accessories or tips for packing effectively.
  20. Show your followers how you apply makeup or do a new hairstyle (this is for the very brave).
  21. Take your followers to an amusement park and let them decide which ride you should go on and then if you are really brave and have a killer grip on your phone, take your followers on the ride. I just don’t know if your followers will want to stand in line with you!
  22. Take your followers on a field trip to see how donuts are made or how coffee is roasted (I saw this on Meerkat and it was very therapeutic 

 

@GinaSchreck

social media marketing small business, hotels, social business

Survive Daylight Savings With These Tech Tools

Daylight savings, why do we do daylight savings, technology, time saving apps, social media for business

Only 74 More Clocks to ChangeSometime long ago, a group of government officials decided they would mess with people’s natural sleeping patterns and throw them off for weeks by telling everyone in most of the United States (except for people who live in Arizona and Hawaii) that suddenly in the middle of fall (used to be the last week in October, but it’s now the first week in November), the overworked citizens would be given an extra hour to sleep, or use however they would like.   But it isn’t a real gift, it is more of a loaner, because five months later (used to be in March but is now in April), that hour will be taken back, and the fine citizens of 48 states and a few US Territories will once again be out of whack!

Not only do we walk around for weeks completely off kilter, but the day after this magical time change takes place, people have to go around their homes searching for every clock they own to either make it fall back or spring forward, thus wasting the very hour they were just given.

So as you begin to take inventory of all your time pieces this week, I decided I would share some fun apps and tips to either save you time, or fill the time you will have after missing your flights and appointments.  Perhaps you should just throw all clocks away and start your own time zone!  I’d love to hear about the apps and tools you are using to save (or make up lost) time.

  1. Glympse (available on Android, Blackberry, iOS, Windows7) This app is for those of us who will be at least an hour late for every appointment because we set our clocks back an hour after our spouses had already set them.  Open the app and send a link via email or text message to the person you are meeting with and let them track you on the map.  It’s like watching Santa fly over Kansas on his way to your house via NORAD tracking.  Very cool.
  2.  GateGuru (available on both Android and iOS) This app will save you time while traveling especially when you have that one hour layover and need to find a quick bite to eat but you are hankerin’ for a Quizno’s sub.  Open up Gate Guru and the GPS will show you what exactly is available in that concourse and it includes reviews by other travelers!
  3. AutoPark (on iOS only) This is the app that will save you time and money.  As you walk around for the next few weeks not paying attention to where you are parking your car, AutoPark will help you find your parked car, tell you how much time is left on your parking meter, and will show you nearby services such as banks, car-washes, parking lots and more!
  4. Banking Apps (Wells Fargo; Chase; BofA and more) This is not our grandma’s Savings and Loan anymore!  We can save loads of time by taking our tasks on the road and it is safe.  Most banks today have mobile banking features that allow you to pay bills, transfer money and even find nearby ATMs all with your mobile device, and now we are seeing apps for many banks that are taking it further allowing you to even deposit your checks by taking a picture of the check with your phone!  WOW- you can get your banking done and go back to bed for another hour!

So as you FALL BACK on November 6th, be aware that you will probably spend the next few weeks recovering from the confusion that comes from not knowing if you really gain an hour or if you have you spent more time telling yourself “It’s really 5 o’clock right now, not 6.”  Remember when people tell you that time is your enemy, you can tell them that fortunately technology is your friend and together you have made peace with daylight and night time.  They won’t understand what you are talking about and you can just walk away…saving MORE TIME!

Gina Schreck, Shreck, Social Media for Business, Social marketing, technology

The Time Challenged, Gina Schreck

Gina Schreck is the President and Chief Hooligan at SynapseConnecting.  If you have time this week and need to chat with someone about your social marketing needs, give her a call…She’s got TIME!
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This blog post has been sponsored by CLEAR, the service that speeds you through airport security. CLEAR members save so much time at the airport, it’s like having Daylight Savings every time you travel! CLEAR, the (self-proclaimed) Official Sponsor of Daylight Saving Time, is celebrating the extra hour we get on Nov 6th with a series of travel and time-savings posts on their blog – and here, on my blog too.
Time saving technology, Daylight savings, Clear, airport travel
To help you see what CLEAR is all about, they are offering my readers a special 3-month FREE trial! Don’t settle for just one extra hour this Daylight Savings. No need to deal with unpredictable security lines, the stress of rushing to your gate, or the time you waste getting to DEN extra early. Click here to get your pass and try CLEAR’s enhanced travel experience for yourself. Just enter my code (CMNDST09) in the promo code field on the payment page.