5 Ways to Rock Facebook for Your Local Business in 2019

5 Ways to Rock Facebook for Your Local Business in 2019

As a business owner, I know there is a love-hate relationship we have with Facebook. We hate the time-suck that it is and that it seems no one is even listening or seeing anything we are doing there, and yet it is still the most heavily used social networking channel. We know we “should” have a presence there, just like having a website in 1999 was an important form of legitimacy.

There is no doubt that Facebook still attracts the attention of 7 out of every 10 people in the United States. (You know the other 3 people just lurk from their spouse’s account) and that many businesses have seen great success using Facebook, Instagram, and other social sites as tools in their marketing.

So how can you successfully use this mega platform to actually convince people to leave their homes, where they can simply push a button and Amazon or Grubhub will deliver whatever they want, to come into your local business and spend money? Let’s take a look at some tips you can implement before the year comes to a close.

5 ways to use Facebook for your local business to build brand awareness and increase sales:

1. Get involved in local community Facebook Groups

Or better yet, start your own Facebook group for your city, town, or community interest. Facebook is more than Personal Profiles and Business Pages. It also has plenty of groups focused around specific interests, especially in the local community and neighborhoods. Most neighborhoods today have their own Facebook Group to share events, crime warnings, wildlife sitings, items for sale, recommendations, and more.

You can engage with your local community and let them know you’re more than a faceless business that wants to sell them things. You also get an idea of the issues concerning your local community, events you might want to attend or sponsor, and networking opportunities with other retail business owners in the area. Use the group to ask questions and share “BEST OF” lists– Best dog parks, best place to get dessert after 10pm, best picnic spots, and more. Throw out the question and have people comment with their answers and then offer to curate the list into a .pdf and share it back with the group.

What if you share the little league scores or high school sports scores weekly for the group? Who doesn’t want to be a part of a local group like that? The beauty of Facebook Groups is the members see every message, unlike a business page that usually has to work harder to get attention or use advertising and promoted posts.

2. Create PHOTO-WORTHY spots in your local business.

So perhaps you can’t get a giant blue bear sculpture outside your place of business, but fortunately, people will snap shareable photos with a lot less. It could be a great welcome mat that says “Great Shoes” and people will want to stand, snap and share. It could be something painted on the wall of your restrooms and people will snap and share there as well. Get creative and think of areas of your business that are brandable! Be sure to train your staff to spot groups snapping photos and go over to offer to take one of the whole party. That is great digital service.

3. Use targeted ad options on Facebook.

Facebook’s ad platform is pretty impressive, especially when it comes to the targeting capabilities you have for the audience. If you want to focus on Facebook users who live in a specific area, or who frequent businesses that are near your retail location, you can fine-tune who sees your promoted messages. Ads or sponsored posts appear in the newsfeed and look like a typical post, except that it’s marked as an advertisement. Make sure you monitor your ads that are running to respond to any comments or questions left on the ad post.

how to set up Facebook Page for business

4. Run special promotions and events for your Facebook and social media fans.

Give your customers and potential customers a reason to pay attention to your page, and reward them for doing so. You don’t have to keep the promotions solely digital, especially if you want to increase foot-traffic on slow days.

Consider having deep discounts and flash sales that are in-store only but promote them online to get customers to come in. You can offer an in-demand product or other items discounted for the first 25 or 100 customers who come in on certain days. This sense of urgency encourages speed and enforces scarcity.

A trend that many are capitalizing on today is in-store experiences! Use Facebook and other social channels to let your community know you have a band playing or offer a tasting, a demo, or a yoga class or some other event for your fans. Experiences will draw those digital shoppers out and Facebook is a great place to talk about it. 

social marketing in store experiences trends for business Facebook for local business

5. Engage with your customers and prospects on your social media posts.

Many local businesses are still afraid of allowing comments on their social channels, fearing negative comments or reviews. People love social proof and if you allow comments on your pages you have the control that allows you to respond. If they comment on their own profiles or other pages, you can’t do anything about it. Invite reviews where you can participate. 

People want to see that others like your brand as much as they do, so when you get a compliment in your place of business, ask if they would be willing to share that on your Facebook page or Google Review. Make it easy for people who are already happy, to share their feelings with the world. Today, “Word of MOUSE” is the new “Word of Mouth” when it comes to recommendations.

If someone is talking about your store, products or services, online, be sure to acknowledge them. Don’t leave comments, testimonials or questions on your Business Page unanswered. Let people know you hear them and appreciate every single comment left.  [read: RESPONDING TO SOCIAL REVIEWS]

If there is someone being social with your brand on a regular basis, why not reward them with a special coupon or offer. Let them know you appreciate them sharing or engaging with you. Reward the behavior you want to be repeated.

We hope these 5 tips will inspire you to begin looking at Facebook with a fresh perspective when it comes to marketing your business. With a little creativity, you will have fans talking about you and more importantly…coming in to spend money! If you have more questions or want more ideas, be sure to join our DIY.social Group on Facebook, where entrepreneurs share ideas, tools, and resources to build their businesses!

If you are just getting that Facebook page set up we have created a guide that walks you through the steps to SET IT UP CORRECTLY and START GETTING FANS TO JOIN YOU! Download this free resource today!

Get More Retweets Shares and Followers With These 5 Tips

Get More Retweets Shares and Followers With These 5 Tips

Writing Better Posts will Get Your Message Further in the Social Stream

The social marketing space is extremely crowded and loud.  Twitter alone has approximately 500 MILLION tweets flying out PER DAY! (approximately 6 million every SECOND) Twitter is a stream flowing wild and full with interesting content and … not-so-interesting clutter. Your goal on your social media channels is to share interesting and helpful content that others find good enough that they pluck it out of the stream and pass it along through ReTweets and shares.

To help your social media messages stand out and be read more often, here are 5 things to keep in mind:

1. Don’t be afraid to speak your mind.

Being controversial isn’t a bad thing on social media channels… occasionally.  Tell us how you feel about something, while still being civil. People want to chime in and agree with you… or disagree with you.  If you are just quoting everyone else, it gets old. It’s like that old saying, “Be yourself…unless you’re a jerk, then be someone else!”

2. Become a better writer!

blogger, blog, content marketing

Punch a bit of drama, humor or even intrigue into your tweets and posts where you can.  Can you say it in a way that is more entertaining or humorous?  “Craving that last piece of cake” can be tweaked to read, “I kept hearing my name being called in a seductive voice. I turned to find the last piece of cake winking at me.” Just more fun to read and pass along! “Busy day ahead” can be made more interesting AND helpful by telling us a bit about you with, “Working with clients to tame their clutter today-I love scary closets” or “Busy day ahead expanding minds–this could get messy!”     [READ: 7 Skills Every Social Media Marketer Needs]

3. Share it More Than Once.

We all know that once is never enough for anything great, so why not share your post more than once. Unless it is time-sensitive, put that post out today in the morning and then again perhaps tomorrow afternoon. Keep in mind that people are not sitting at their computer or on their phone JUST reading your posts (I know…shocking!). I’m sorry to burst that bubble, but people are reading lots of content and perhaps they missed your post today but will catch it tomorrow. Try adding two different images to your posts and see which captures the attention better. Speaking of images…

4. Add more photos and videos to your posts to allow people to SEE what you are saying.

photos for social media posts, images for social
Social media is all about photos, videos, and all things visual. Make sure and utilize this on your posts.  While there are LOADS of great sites to find stock images [see: STOP USING THESE CRAPPY IMAGES ON YOUR SOCIAL MEDIA POSTS] you can also create your own with photos you snap, images you create with tools like Canva or other tools, or fun Gifs you find or create!

5. Be quiet sometimes.

On any social media platform, my philosophy (that even I do not follow at times) is BE HELPFUL, BE INTERESTING, or BE QUIET!  If you post tweets when there is nothing interesting or helpful to say…you might start being ignored.  Of course, we are talking about SOCIAL media, so there are times you are socializing and chatting it up with folks, but if you are just posting what you are doing without asking yourself “Can I make this more interesting or helpful?” you might want to just go for a walk.

social media marketing, digital agency


YOUR TURN TO SHARE:
Of all the posts you have shared in the past week, what was it that grabbed YOUR attention and inspired you to pass them along?

Here is our FREE resource to help you use Twitter to build your business — Download Now:

How to build business with Twitter

@GinaSchreck

I Have to Create a Facebook Page for My Company But Don’t Want it Linked to My PERSONAL Profile

I Have to Create a Facebook Page for My Company But Don’t Want it Linked to My PERSONAL Profile

(Updated 05/11/19)

You’ve been asked by your manager to set up a Facebook Page for the business and most of what you read says you have to do this from your personal profile.  You don’t want this business page attached to YOUR personal profile. After all, what happens when you leave (hey, it can happen!) Perhaps it’s YOUR business, but you still don’t want to link it to a personal profile that you use for family connections and REAL friends.

FEAR NOT!  You CAN do this. It may feel like you’ve been asked to turn over your personal diary for the world to read on your business page, but I assure you, your secrets are safe. Even though you are linking them for access, you are not linking them for the world to view.

So let’s understand something up front.  When I create a business page, it is like creating a website for a business. I will need access to the backend of the site to load or change content, but nowhere on the site does it have to give my name or contact information, unless I want it to.  It is the same with Facebook.  Your PERSONAL profile is your access point or portal into Facebook but from there you can create and manage as many business pages as you’d like.  You don’t need a special login and password for each page, and you don’t have to share passwords with anyone.  (If your mother didn’t tell you this a long time ago, you should NEVER give your passwords to anyone. Whether they are your manager or not.  There is no need for anyone to use YOUR password.)  You log in and go to the pages you have admin access to. Your manager, or other team members, can log into their own personal profile and have the same access point if they are made an admin for the page.

dont share passwords

 

 

 

 

 

 

 

 

 

 

 

 

 

If, and I hear this all the time, your manager or co-worker does not have a Facebook account of their own, so they ask to log into your account to check the business page, tell them you would like their login information to their bank account to check on your payroll first! They need to create their own account–it’s FREE and they don’t have to ever use it or share their horrifying vacation pics. If they need to log into a site, including Facebook, they need their own login credentials. There are just some things, like a glass of milk, a toothbrush or social media passwords, that should never be shared with other people.

When you are logged in from your personal profile and then jump over to your business page (easy to switch between the two from the dropdown arrow in the upper right) people on the outside do not know you are associated with the page. They cannot see any of your personal information and they are NOT automatically made FRIENDS of yours if they LIKE the business page.

With that out of the way, let’s get started!  To begin, log into your own personal Facebook profile and THEN go to Facebook.com/pages and click CREATE PAGE in the upper right.  You will be asked to name your page and select the category (not-for-profit, local business, etc. And don’t worry too much about the categories since they can be changed at any time. Your name is not so easy to change so choose wisely!).

Https://Facebook.com/pages

settig up a facebook business page

Fill out the basic info and you are well on your way!

In the SETTINGS for your new page, look to the left and find PAGE ROLES. This is where you add an additional admin to the page, such as a team member or your manager (who will need to have a Facebook account).  You can select different ROLES for people such as EDITOR (someone who cannot add or remove others but can post and comment AS THE PAGE.) You can select MODERATOR, ANALYST, even JOBS MANAGER to give specific rights without allowing people to add or remove others. If you leave the organization, you simply make sure there is an ADMIN assigned to the page and then remove yourself in this same area.

Now that we’ve covered how to set up your page, let’s move onto the REAL WORK…. creating and posting content every day!

That’s where things get scary! Happy posting!

Scared of setting up Facebook business page from my personal profile

No, No, Not Content Creation

Gina Schreck is the founder of SocialKNX. Their teams help organizations connect to their world and convert LIKES into DOLLARS! Be sure to find more geeky goodness on our own Facebook Page! 

RELATED ARTICLE: Setting Up a Facebook Business Page without a Personal Profile

DOWNLOAD THIS FREE GUIDE to help you get things set up correctly:

how to set up facebook business page correctly

7 Ways Your Hotel Can Win With Social Media

7 Ways Your Hotel Can Win With Social Media

Hotel websites are very similar. They all have the same stock photos of beautiful people sitting in beautiful lobbies or the typical hotel bedroom and the navigation panel on the side to book the room.  To the average consumer, your hotel website does not do much to differentiate itself from the others.  However, there are several things your property can be doing with social media to blow every competitor out of the water.

Social media for hotels, social business

Here are 7 Ways Your Hotel Can Win With Social:

Listen to the social vine and have your hotel engage early

I don’t mean to listen to someone saying they are thinking of making a trip to Denver and you send a 20% off promo code. I mean use Twitter’s geo-location feature to listen for conversations going on in your city and then jump in and engage in the conversation with fun facts about the city, events that might be taking place that week or “DID YOU KNOW” trivia about your property or area. Ask what brings them to Denver and share a favorite restaurant or place of interest with them. Let them know you can help in any way possible AND oh, by the way, you want to offer them a special deal only available to your Twitter friends. Don’t offer the same worn out deal that they can find on any travel site.

Have your “Social Concierge” welcome a guest BEFORE they arrive

Sure, after booking a hotel room many hotels send a confirmation email, but why not encourage them to connect with you on Twitter,  Facebook, Instagram, or any other sites your Social Concierge is connecting with guests.  Show them you are on duty and ready to make their experience extra special. You can now extend the guest experience from the booking to the arrival, and of course, all the way through to their next booking.

social media in hotels

Provide helpful information to guests

Have the Social Concierge provide guests with seasonal weather information suggested packing items like winter coats or fall sweaters. Put together a list of things ahead of time for each season and then place the link in a tweet or Facebook post to them. On Twitter and Facebook, you can continue the relationship building and find out if they are coming for business or perhaps a special occasion that you can now help make more productive or more special.

  1. Send a link with local events happening in your town and suggested sites to see. Send a list of restaurants in your area and shopping malls around. The concierge at the desk isn’t the only one who can help them make plans.

  2. Let your guests know you’re online and ready to answer any questions, before during or after their stay. This can personalize the experience and nip any problems in the bud. It can also relieve your front desk team from some of the traffic that gathers to ask simple questions.

hospitality and social media

Watch for SOCIAL check-ins

Be sure and have your social “check-in deals set up” and watch those check-ins daily to also welcome folks who may have come into your social range through these channels. A person is always stunned when they check in on a social channel and someone replies to them with a WELCOME note. It shows you are listening.

Don’t send a typical survey after a guest leaves

These are impersonal and most guests feel as if it goes into a shoebox under the GM’s desk anyway, never to be looked at or acted upon. You do the work. Reach out and ask them via Twitter or Facebook, if their stay was excellent. Get specific feedback and if the guest is delighted, then you can ask if they’d be willing to share the sentiments on TripAdvisor, Google My Biz or Facebook recommendations. Encourage them to share any favorite photos or memories from their trip. Keep the relationship growing!

What are some other ways you can reach out through the social channels that guests are flooding, to create a more unique customers experience?  Have you had any hotel or retail store do something creative that WOW’d you?  We’d love to hear.

 

Connect with Gina on Twitter.

How can we reach out and help YOU connect to your world?

Someone’s Talking About You on Social Media…What Will You Do?

Someone’s Talking About You on Social Media…What Will You Do?

I know most people are skeptical about Yelp, Google My Business, TripAdvisor and other review sites, and none more skeptical than a business owner with a bad review posted on one of these sites. “It’s probably one of my competitors, posting a false review.” Whether it is your evil competitor trying to take you down or your newest fan raving about you, these sites cannot be ignored.

While Google is still the review site of choice for most consumers (63% of consumers say they check Google first), there are also over 178 million monthly users on Yelp, 260 million users posting reviews on TripAdvisor, and 2.23 BILLION active users on Facebook, (as of June 2018) all itching to have their voices heard. 

Companies have to be monitoring their brands and make time to engage and reply to these active reviewers. Now before you start whining about the good old days before all of these social sites and consumer review sites, stop! Times and tools have changed. Consumers have a voice and now the tools to tell the world about you–good and bad. Let’s focus on what you can do to maximize this power.  With a little attention to these reviewers, you can turn a bad experience around and build loyalty, and on good reviews you can boost the love and create a viral spread. 

Here are some tips you need to use today:

1. Claim and Manage Your Business’s Review Sites.

I still hear people saying they don’t want reviews because they fear the negative reviews will hurt their business. First of all, if you think there will be more negative than positive reviews, perhaps it’s time to do some training within your team. Second, people are going to talk about you whether you “allow” them to or not. The question is, will you be part of the conversation? According to Review Trackers, who looked at 9 million online reviews, they found more people are leaving positive reviews than negative and most consumers say they want to see what other people say about a brand before they decide to do business there. 

Google my business review sites

On Google My Business, be sure to claim and get your website verified so you can reply to comments left by your customers. On Facebook, you want to be sure you own and manage your business page so you can do the same. If you search for your business on Yelp (or any of these sites) and you see “IS THIS YOUR BUSINESS?” or “CLAIM THIS BUSINESS” do the work and gt it validated so you control it.

2. Reply to comments and social reviews quickly 

When someone takes the time to write any comment about your business, they are giving you a gift. Don’t leave that gift unacknowledged.  Make sure you have notifications turned on for comments on your website and that you either check once or twice a day all of your social channels or turn those notifications on as well so you don’t miss comments there.


There is nothing worse than leaving a question or comment and never hearing back. Whether you receive a great compliment or a horrible review, be sure to thank the person for taking the time to provide you with feedback. One thing I learned from raising my 4 children is, what you recognize or reward will be repeated. Thank people for bringing you the feedback.

3. Apologize… SINCERELY!

Again, something I learned from my kids during those teenaged years; an apology that starts with SOR-RY and includes BUT… is not an apology. It is an excuse.


I had the opportunity to sit with a woman in a cable company call center, Mary Delgado, who was the escalation desk for the vilest of customers. She took call after call from people who were cussing at her, screaming into their phones (over cable TV, no less).  Mary would listen without interrupting and then her first response would be, “Oh my goodness. I am so sorry you have had to go through this. This should NOT have happened.  I am going to get this taken care of.” It was so classic. You could almost see the person on the end of the line squirming as they tried to come up with another comeback. Their anger couldn’t compete with her willingness to own the problem and seek a resolution.  Sometimes all a wronged customer wants is to be heard and to hear a sincere apology.

4. Do NOT delete the comment

Show, in public, how you are going to make things right or at least ensure it doesn’t happen again.  Most review sites don’t allow you to delete a review, but Facebook does if the comment is left on the page and not in the review area. I have seen companies delete negative reviews, thinking the person will just quietly go away. If you delete an angry comment on your site, the customer will take it to a public space where you have no control and it WILL. GET. UGLY!

I am shocked to see review sites where a company either denies that the problem happened, basically calling the customer a lier (Most classic is the Blue Sky Hostel owner in Glasgow who calls the customer “a blind, fat, retard.” The firestorm of comments back and forth between the owner, the angry customer and everyone else who chimed in for entertainment was better than any reality show available on any television network.

You can find the Buzzfeed post here with screenshots. Which is another reason why you should never delete a negative comment–the person has most likely taken screenshots in case they need to go to the public.

fighting with customers review sites negative reviews

So what can you do about it? If it is something you need to investigate to find out if it is true, you can HIDE a comment on Facebook, but on any site, you should contact the person who posted the review and ask them to contact you via private message to resolve the issue. When they don’t respond, you can assume the person isn’t looking for a resolution. Whether it’s a negative review, an old embarrassing photo of yourself, or anything that shows up on the web that you wish would just go away, the one thing you CAN do is put out lots of good content that is attached to your brand, to push those old reviews down. It will take time, but it works.

5. Ask for reviews and recommendations on your social media sites regularly.

When a delighted customer tells you they had great service or loves your product, immediately ask if they would mind writing a review for you on one of your social sites like Google, Yelp or Facebook. Let them know how it helps your business and then thank them.  

Talk to your team and remind them to think digital-first and get those recommendations in video, on social sites or anywhere else that the world can see.

Aim to get these recommendations on a regular basis. It doesn’t help to have 10 reviews all at once in 2014 and nothing since. This tells consumers (and Google) that you got friends and family members to review your business when you opened the door but no one has reviewed it since. Make a point to ask people on an ongoing basis 2-5 a month or 1-2 a week depending on how busy you are. 

I’d love to hear from you. Have you left reviews on a social review site? Do you expect a response? How do you feel if you get one?

If you need help keeping up with all of the responses and connecting with your social audience, contact us today.…it’s what we do!

Contact me on Twitter, Facebook, or LinkedIn

@GinaSchreck