Let’s Get REEL: Instagram Rolls Out Reels to Compete with TikTok

Let’s Get REEL: Instagram Rolls Out Reels to Compete with TikTok

Many of you may be rolling your eyes saying, “Who cares?” While the rest of you are intrigued since you are probably among the masses who jumped on TikTok during the quarantine period to entertain yourself after finishing ALL OF NETFLIX. Now we have Reels to test drive. Aren’t global pandemics useful?

TikTok has been in the news A LOT lately with the announcement of Trump threatening to ban TiKTock in the US and telling Microsoft they have a month to buy the US division of TikTok and all kinds of other craziness. Picturing Microsoft users getting on TikTok is amusing in itself. Perhaps the RickRoll will make a comeback after all.  I believe Twitter is now also in talks to purchase TikTok which worries me since Twitter bought Vine before that shriveled …on the vine, I’m not so sure that will go well either. While all the talks and bidding wars go on, Instagram rolled out Reels. Most people had no idea though since it seems to be a feature that is buried inside of stories.

Instagram Reels

Reels has been available for quite a while in other countries, but it began rolling out August 5th, in the U.S. Since I have been one those “over 40” (ok… over 50!) moms who are cluttering up TikTok with our SAVAGE moves and the Cannibal Dance. I thought I’d check out Reels over the weekend. I was sadly unimpressed. I really was hoping it would be more of a copycat app with the fun comedy and dance memes, but it reminded me more of… VINE.

Here are a few of the main points on each so you can consider where to waste… I mean, spend more of your time. Don’t get me wrong, I do see some amazing ways to use these apps for a brand, but it will take some time to sift through all of the 16-year-old dance videos and lots of creativity to create content that is worth sifting for.

TIKTOK:

  • Launched in 2018 and already has over 2.5 billion downloads in the app store—almost a billion users worldwide and 100 million in the U.S. as of August 2020.
  • More users spending more time on TikTok than on Instagram!
  • 60-second videos
  • Mostly entertainment- funny and fashion-oriented video challenges
  • You can view TikTok videos without having an account
  • Standalone app

REELS:

  • Launched August 5th in the U.S.
  • 15-second videos
  • Must have an Instagram account to view
  • If you follow someone’s Reels you will also be following their Instagram feed
  • It is mixed in with Instagram’s main app causing a bit of confusion and clutter with stories, IGTV, and the regular feed all mixed in with Reels
  • More augmented reality filters (aka-deer face and sparkles spinning around your face to mask wrinkles and puffy eyes)
    Instagram Reels versus TikTok

So after week one (and just two videos posted to Reels), I am not seeing much to get excited about yet. I’m sure there will be more features that get rolled out and perhaps it will take a few months for us “older folks” to find out about Reels since it’s buried within so many other Instagram features. Just look at the success (or lack thereof) IGTV has had. It was supposed to rival YouTube and I’ve never met someone outside of those in marketing who understand what it is, how to find it, or how to use it.

TikTok versus Instagram Reels

As popular as TikTok is, it will take a lot for Reels to snag market share. But then again, if TikTok gets snapped up by Microsoft and they blend it with LinkedIn (also owned by Microsoft), Reels could have a fighting chance. I’d better start practicing my SAVAGE moves for Reels now.

Like any new app, I suggest people get on there, poke around and watch a few videos or 87 hours of them (which is what will happen when you first get on TikTok) to see where your brand can find a space to fit in. It feels kind of like a junior high dance… stand against the wall looking awkward. Have a few of the mean girls tell you how old fat and uncoordinated you are and then throw your hands in the air like you just don’t care.

via GIPHY

I’d love to know your thoughts or questions. Let us know if you are creating any Reels or if you find any super creative accounts we can all check out.

@GinaSchreck (on Reels)

Prefer video? Click here for REEL tips from SocialKNX CEO, Gina Schreck!

Social Marketing During a Crisis: Prepare to Surf

Social Marketing During a Crisis: Prepare to Surf

My family moved to Hawaii when I was in the 7th grade. We lived on the south side of Oahu and across the street from Ewa Beach. I never learned to surf, although I did try several times. I just loved spending hours out on the water watching surfers catch wave after wave. The “Golden Hour” was the best time to be out there. Right at sunset.

When the waves died down, many of the surfers would head in to party on the beach or go home, but those who had the patience to stay out on the water, were often rewarded with more big waves.

I think of this every time I go to a movie and insist on sitting in my seat until every last credit has rolled across the screen because I have been rewarded with seeing great bloopers or shorts that the filmmakers put at the end as a gift to those who were patient. (I know there are websites now that will tell you if the movie has anything worth waiting for, but I never check. I sit and wait, mostly to torment my family.) Here is one of the best from Monsters Inc.

Right now, a lot of surfers have paddled back to shore and are heading in because their business has slowed or come to a complete stop during COVID-19. During tough financial times, many people cut all marketing and then they sit complaining that their business has been killed by the crisis. I want to urge you… stay on your board. Stay out in the water. When that big wave comes, and it will, you want to be out there in front ready to ride.

surfers heading in dont stop your social media during crisis

Here are 3 Things You Can Be Doing on Social Media While You Wait for That Wave to Come:

 

1. Start showing up on your social channels via LIVE video.

Whether it’s Instagram LIVE, Facebook LIVE, YouTube LIVE or even Periscope (to go LIVE on Twitter). Go LIVE! (If you have been approved by LinkedIn earlier in 2019 you can go LIVE on LinkedIn as well)

LIVE streaming allows you to connect on a different level with your audience. It is where you are actually CONNECTING personally, not just promoting or sharing information. Sure you can (carefully) promote or share information, but when you’re LIVE you can actually have conversations with your audience. Answer their questions. Call them by name (which often freaks people out because they suddenly feel EXPOSED as if they were suddenly put on camera in their underwear) and let them know you see them. Use a tool like StreamYard to add branding elements and be able to have multiple people on screen together.

Don’t just go live once. Schedule a live broadcast at least once a week. If you can pick the same day and time it will help others start to expect it and even put it on their calendars. Be there for your community. Ask how people are doing and what you can help them with. If you are wanting to promote something, make sure it is something that would be truly helpful to them at this time.

I was listening to a podcast by Mark W. Schaeffer and he said communicating with your community during a crisis is like being at someone’s funeral. It’s great to ask, “What can I do to help?” but it’s not ok to ask, “Would you like to buy my latest book?” Be wise and be considerate of what people are going through in these difficult times.

2. Make sure you are staying active on your social channels daily.

You might think you don’t have anything to say right now, or that you don’t want to be promotional at a time like this. When we say show up, we mean share helpful and interesting content daily. Maybe it’s a poll, asking your audience what books or podcasts they are enjoying right now. Maybe it’s a tip that most people don’t know.

Ask how you can help. Ask how people are doing. Share what you’re doing to stay active or what you are learning during this time. Write down the top FAQ’s that you hear about your industry and answer them one or two a week. There are so many ways you can show up right now. Stay out there and be visible.

3. Go through your older content and look for ways to repurpose it.

Do you have a blog that lists several tips? Perhaps you can elaborate on it and turn it into a helpful tip sheet to use as a lead magnet. Can you take a topic you wrote about years ago (or months ago) and create a new video or podcast on that topic with a fresh twist? Make a commitment to reviving one old piece of content a week. You probably have a treasure trove of content. [check out this old blog post of mine about mining your attic to repurpose and create new content].

This is the time to be planning, stay active, and watch the horizon. You should already start to see the swell happening. If you are staying in front of your audience and offering helpful tips and resources, you can bet this is going to be a great ride … perhaps your best GOLDEN HOUR yet!

I’ll see you out there… SURF’S UP!

surfer in wave be ready for your business to come back

@GinaSchreck

5 Ways to Rock Facebook for Your Local Business in 2019

5 Ways to Rock Facebook for Your Local Business in 2019

As a business owner, I know there is a love-hate relationship we have with Facebook. We hate the time-suck that it is and that it seems no one is even listening or seeing anything we are doing there, and yet it is still the most heavily used social networking channel. We know we “should” have a presence there, just like having a website in 1999 was an important form of legitimacy.

There is no doubt that Facebook still attracts the attention of 7 out of every 10 people in the United States. (You know the other 3 people just lurk from their spouse’s account) and that many businesses have seen great success using Facebook, Instagram, and other social sites as tools in their marketing.

So how can you successfully use this mega platform to actually convince people to leave their homes, where they can simply push a button and Amazon or Grubhub will deliver whatever they want, to come into your local business and spend money? Let’s take a look at some tips you can implement before the year comes to a close.

5 ways to use Facebook for your local business to build brand awareness and increase sales:

 

1. Get involved in local community Facebook Groups

Or better yet, start your own Facebook group for your city, town, or community interest. Facebook is more than Personal Profiles and Business Pages. It also has plenty of groups focused around specific interests, especially in the local community and neighborhoods. Most neighborhoods today have their own Facebook Group to share events, crime warnings, wildlife sitings, items for sale, recommendations, and more.

You can engage with your local community and let them know you’re more than a faceless business that wants to sell them things. You also get an idea of the issues concerning your local community, events you might want to attend or sponsor, and networking opportunities with other retail business owners in the area. Use the group to ask questions and share “BEST OF” lists– Best dog parks, best place to get dessert after 10pm, best picnic spots, and more. Throw out the question and have people comment with their answers and then offer to curate the list into a .pdf and share it back with the group.

What if you share the little league scores or high school sports scores weekly for the group? Who doesn’t want to be a part of a local group like that? The beauty of Facebook Groups is the members see every message, unlike a business page that usually has to work harder to get attention or use advertising and promoted posts.

2. Create PHOTO-WORTHY spots in your local business.

So perhaps you can’t get a giant blue bear sculpture outside your place of business, but fortunately, people will snap shareable photos with a lot less. It could be a great welcome mat that says “Great Shoes” and people will want to stand, snap and share. It could be something painted on the wall of your restrooms and people will snap and share there as well. Get creative and think of areas of your business that are brandable! Be sure to train your staff to spot groups snapping photos and go over to offer to take one of the whole party. That is great digital service.

3. Use targeted ad options on Facebook.

Facebook’s ad platform is pretty impressive, especially when it comes to the targeting capabilities you have for the audience. If you want to focus on Facebook users who live in a specific area, or who frequent businesses that are near your retail location, you can fine-tune who sees your promoted messages. Ads or sponsored posts appear in the newsfeed and look like a typical post, except that it’s marked as an advertisement. Make sure you monitor your ads that are running to respond to any comments or questions left on the ad post.

how to set up Facebook Page for business

4. Run special promotions and events for your Facebook and social media fans.

Give your customers and potential customers a reason to pay attention to your page, and reward them for doing so. You don’t have to keep the promotions solely digital, especially if you want to increase foot-traffic on slow days.

Consider having deep discounts and flash sales that are in-store only but promote them online to get customers to come in. You can offer an in-demand product or other items discounted for the first 25 or 100 customers who come in on certain days. This sense of urgency encourages speed and enforces scarcity.

A trend that many are capitalizing on today is in-store experiences! Use Facebook and other social channels to let your community know you have a band playing or offer a tasting, a demo, or a yoga class or some other event for your fans. Experiences will draw those digital shoppers out and Facebook is a great place to talk about it. 

social marketing in store experiences trends for business Facebook for local business

5. Engage with your customers and prospects on your social media posts.

Many local businesses are still afraid of allowing comments on their social channels, fearing negative comments or reviews. People love social proof and if you allow comments on your pages you have the control that allows you to respond. If they comment on their own profiles or other pages, you can’t do anything about it. Invite reviews where you can participate. 

People want to see that others like your brand as much as they do, so when you get a compliment in your place of business, ask if they would be willing to share that on your Facebook page or Google Review. Make it easy for people who are already happy, to share their feelings with the world. Today, “Word of MOUSE” is the new “Word of Mouth” when it comes to recommendations.

If someone is talking about your store, products or services, online, be sure to acknowledge them. Don’t leave comments, testimonials or questions on your Business Page unanswered. Let people know you hear them and appreciate every single comment left.  [read: RESPONDING TO SOCIAL REVIEWS]

If there is someone being social with your brand on a regular basis, why not reward them with a special coupon or offer. Let them know you appreciate them sharing or engaging with you. Reward the behavior you want to be repeated.

We hope these 5 tips will inspire you to begin looking at Facebook with a fresh perspective when it comes to marketing your business. With a little creativity, you will have fans talking about you and more importantly…coming in to spend money! If you have more questions or want more ideas, be sure to join our DIY.social Group on Facebook, where entrepreneurs share ideas, tools, and resources to build their businesses!

If you are just getting that Facebook page set up we have created a guide that walks you through the steps to SET IT UP CORRECTLY and START GETTING FANS TO JOIN YOU! Download this free resource today!

Get More Retweets Shares and Followers With These 5 Tips

Get More Retweets Shares and Followers With These 5 Tips

Writing Better Posts will Get Your Message Further in the Social Stream

The social marketing space is extremely crowded and loud.  Twitter alone has approximately 500 MILLION tweets flying out PER DAY! (approximately 6 million every SECOND) Twitter is a stream flowing wild and full with interesting content and … not-so-interesting clutter. Your goal on your social media channels is to share interesting and helpful content that others find good enough that they pluck it out of the stream and pass it along through ReTweets and shares.

To help your social media messages stand out and be read more often, here are 5 things to keep in mind:

 

1. Don’t be afraid to speak your mind.

Being controversial isn’t a bad thing on social media channels… occasionally.  Tell us how you feel about something, while still being civil. People want to chime in and agree with you… or disagree with you.  If you are just quoting everyone else, it gets old. It’s like that old saying, “Be yourself…unless you’re a jerk, then be someone else!”

2. Become a better writer!

blogger, blog, content marketing

Punch a bit of drama, humor or even intrigue into your tweets and posts where you can.  Can you say it in a way that is more entertaining or humorous?  “Craving that last piece of cake” can be tweaked to read, “I kept hearing my name being called in a seductive voice. I turned to find the last piece of cake winking at me.” Just more fun to read and pass along! “Busy day ahead” can be made more interesting AND helpful by telling us a bit about you with, “Working with clients to tame their clutter today-I love scary closets” or “Busy day ahead expanding minds–this could get messy!”     [READ: 7 Skills Every Social Media Marketer Needs]

3. Share it More Than Once.

We all know that once is never enough for anything great, so why not share your post more than once. Unless it is time-sensitive, put that post out today in the morning and then again perhaps tomorrow afternoon. Keep in mind that people are not sitting at their computer or on their phone JUST reading your posts (I know…shocking!). I’m sorry to burst that bubble, but people are reading lots of content and perhaps they missed your post today but will catch it tomorrow. Try adding two different images to your posts and see which captures the attention better. Speaking of images…

4. Add more photos and videos to your posts to allow people to SEE what you are saying.

photos for social media posts, images for social
Social media is all about photos, videos, and all things visual. Make sure and utilize this on your posts.  While there are LOADS of great sites to find stock images [see: STOP USING THESE CRAPPY IMAGES ON YOUR SOCIAL MEDIA POSTS] you can also create your own with photos you snap, images you create with tools like Canva or other tools, or fun Gifs you find or create!

5. Be quiet sometimes.

On any social media platform, my philosophy (that even I do not follow at times) is BE HELPFUL, BE INTERESTING, or BE QUIET!  If you post tweets when there is nothing interesting or helpful to say…you might start being ignored.  Of course, we are talking about SOCIAL media, so there are times you are socializing and chatting it up with folks, but if you are just posting what you are doing without asking yourself “Can I make this more interesting or helpful?” you might want to just go for a walk.

social media marketing, digital agency


YOUR TURN TO SHARE:
Of all the posts you have shared in the past week, what was it that grabbed YOUR attention and inspired you to pass them along?

Here is our FREE resource to help you use Twitter to build your business — Download Now:

How to build business with Twitter

@GinaSchreck

I Have to Create a Facebook Page for My Company But Don’t Want it Linked to My PERSONAL Profile

I Have to Create a Facebook Page for My Company But Don’t Want it Linked to My PERSONAL Profile

(Updated 05/11/19)

You’ve been asked by your manager to set up a Facebook Page for the business and most of what you read says you have to do this from your personal profile.  You don’t want this business page attached to YOUR personal profile. After all, what happens when you leave (hey, it can happen!) Perhaps it’s YOUR business, but you still don’t want to link it to a personal profile that you use for family connections and REAL friends.

FEAR NOT!  You CAN do this. It may feel like you’ve been asked to turn over your personal diary for the world to read on your business page, but I assure you, your secrets are safe. Even though you are linking them for access, you are not linking them for the world to view.

So let’s understand something up front.  When I create a business page, it is like creating a website for a business. I will need access to the backend of the site to load or change content, but nowhere on the site does it have to give my name or contact information, unless I want it to.  It is the same with Facebook.  Your PERSONAL profile is your access point or portal into Facebook but from there you can create and manage as many business pages as you’d like.  You don’t need a special login and password for each page, and you don’t have to share passwords with anyone.  (If your mother didn’t tell you this a long time ago, you should NEVER give your passwords to anyone. Whether they are your manager or not.  There is no need for anyone to use YOUR password.)  You log in and go to the pages you have admin access to. Your manager, or other team members, can log into their own personal profile and have the same access point if they are made an admin for the page.

dont share passwords

 

 

 

 

 

 

 

 

 

 

 

 

 

If, and I hear this all the time, your manager or co-worker does not have a Facebook account of their own, so they ask to log into your account to check the business page, tell them you would like their login information to their bank account to check on your payroll first! They need to create their own account–it’s FREE and they don’t have to ever use it or share their horrifying vacation pics. If they need to log into a site, including Facebook, they need their own login credentials. There are just some things, like a glass of milk, a toothbrush or social media passwords, that should never be shared with other people.

When you are logged in from your personal profile and then jump over to your business page (easy to switch between the two from the dropdown arrow in the upper right) people on the outside do not know you are associated with the page. They cannot see any of your personal information and they are NOT automatically made FRIENDS of yours if they LIKE the business page.

With that out of the way, let’s get started!  To begin, log into your own personal Facebook profile and THEN go to Facebook.com/pages and click CREATE PAGE in the upper right.  You will be asked to name your page and select the category (not-for-profit, local business, etc. And don’t worry too much about the categories since they can be changed at any time. Your name is not so easy to change so choose wisely!).

Https://Facebook.com/pages

settig up a facebook business page

Fill out the basic info and you are well on your way!

In the SETTINGS for your new page, look to the left and find PAGE ROLES. This is where you add an additional admin to the page, such as a team member or your manager (who will need to have a Facebook account).  You can select different ROLES for people such as EDITOR (someone who cannot add or remove others but can post and comment AS THE PAGE.) You can select MODERATOR, ANALYST, even JOBS MANAGER to give specific rights without allowing people to add or remove others. If you leave the organization, you simply make sure there is an ADMIN assigned to the page and then remove yourself in this same area.

Now that we’ve covered how to set up your page, let’s move onto the REAL WORK…. creating and posting content every day!

That’s where things get scary! Happy posting!

Scared of setting up Facebook business page from my personal profile

No, No, Not Content Creation

Gina Schreck is the founder of SocialKNX. Their teams help organizations connect to their world and convert LIKES into DOLLARS! Be sure to find more geeky goodness on our own Facebook Page! 

RELATED ARTICLE: Setting Up a Facebook Business Page without a Personal Profile

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how to set up facebook business page correctly