Optimal Video Length for Social Media

Optimal Video Length for Social Media

What’s the first thing you do when you see a video as you scroll through your Facebook feed? I’d guess that you first check the length of the video to decide whether or not it’s worth the time to watch it. Even if you do press play, how often do you actually watch the entire video? 

Only 52% of viewers actually watch a video all the way till the end. If a video is under 60 seconds, that number jumps to 68%. These days, it’s hard for marketers to hold the attention of consumers- small bites of consumable information are what people seem to crave right now- as a result, marketers are tailoring content to consumers’ short attention spans. 

While the long-standing “2 minute” rule is still a good guideline to go by in regards to your video length, it’s important to tailor each video length to the specific platform on which you are posting the video. Odds are, someone is more likely to watch a 4-minute long video on YouTube, but only last a minute if the same video is on Twitter.


How Long Should Your Videos Be?

 

In a nutshell, your video really should only be as long as it needs to be in order to convey the message you are intending. The video should be engaging all the way through – providing information that is valuable or that tells a compelling story without any “fluff.”

 

Facebook

Facebook videos can technically be up to 240 minutes long, but let’s be honest, nobody wants to watch a 240 minute video on Facebook. On Facebook, videos organically get exposure on a news feed when they are at least 3 minutes long. That doesn’t mean that all of your videos need to be 3 minutes long – you want to focus on the message of the video rather than time limits. The video itself is what captures interests and sparks engagement, not the length of the video.

Some other things to keep in mind when creating a video for Facebook: use eye-catching imagery early on in the video as the first few seconds will automatically play as viewers scroll through a newsfeed. In these first few seconds, it is crucial to include only the information you need to get your point across.

Instagram

Instagram essentially has three different options for posting videos: Instagram Feed, Instagram Story, and Instagram TV (IGTV). 

Instagram Feed
Videos posted in your Instagram feed can be up to 1 minute. That being said, Instagram is now set up so that if a video is posted to IGTV (more on IGTV below!), a 10-15 second preview will also show up in the regular feed. According to Hubspot research, videos that are, on average, 26 seconds receive the most comments on Instagram. Similar to Facebook, people are scrolling quickly through their Instagram feed and may not want to stop to watch a long video.

Instagram Story
With Instagram Stories, each video uploaded directly to your story can be up to 15 seconds, but you can also post a longer video that will be broken up over multiple 15-second Instagram Story scenes. Statistics say that a story with 3 “parts” tends to be the most engaging.

Instagram TV (IGTV)
IGTV was designed with long-form videos in mind, so like Facebook, your video should only be as long as it needs to be in order to get the point across. Previews of your IGTV video now show up in the Instagram feed, and users must then tap “Keep Watching” to watch the rest of the video.

 

Twitter

Originally, Twitter had a 30 second limit for video uploads, but it has now been extended to as long as 2 minutes and 20 seconds. However, since Twitter users are used to short updates, it’s usually best to keep your videos on the shorter side. You could always consider creating short teaser videos and linking out to the full video on another social media platform like YouTube.

YouTube

You Tube The audience for YouTube is different from Facebook, Instagram and Twitter because users turn to YouTube specifically for video content! As a result, viewers are prepared for longer videos as they are not aimlessly scrolling through a feed. Similar to Facebook, YouTube rewards videos that have more engagement (watch time) and will feature them more prominently in search results. 6 to 8 minutes is usually the ideal length of a video on YouTube, BUT if you can get the information across in less than 6 minutes, avoid stretching the video out with filler content. 

 

While we do live in a fast-paced, ‘results NOW’ world, a benefit of longer videos is that they can build loyalty and create engagement with your brand on social media – as long as you make sure you are optimizing the videos for the correct social media platform to maximize your views and engagement. When a viewer spends more time watching your video, it typically means the content resonates with them personally, increasing their interest in your company. Video content can help your target audience get to know your brand, create that personal connection and establish that long-standing loyalty!

Here at SocialKNX, we know that different social media channels may require different strategies. Reach out to us today to see how we can help you break your content into byte-sized pieces that get shared across the social media universe!

SWOT Analysis of Social Media

SWOT Analysis of Social Media

Did you know that 47% of social media marketers report that the biggest challenge they face when it comes to social media marketing is coming up with strategies that support business goals?

THIS is where the handy-dandy SWOT analysis comes in to save the day! SWOT stands for Strengths-Weakness-Opportunities-Threats, and completing one of these can help you understand how exactly to utilize social media and strengthen your strategy. The SWOT framework is traditionally used to analyze the internal and external factors that help or hurt a business’s success. A SWOT analysis can help you identify key areas within your social media strategies and campaigns that require improvement or tweaking in order to be successful.

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Get More Retweets Shares and Followers With These 5 Tips

Get More Retweets Shares and Followers With These 5 Tips

Writing Better Posts will Get Your Message Further in the Social Stream

The social marketing space is extremely crowded and loud.  Twitter alone has approximately 500 MILLION tweets flying out PER DAY! (approximately 6 million every SECOND) Twitter is a stream flowing wild and full with interesting content and … not-so-interesting clutter. Your goal on your social media channels is to share interesting and helpful content that others find good enough that they pluck it out of the stream and pass it along through ReTweets and shares.

To help your social media messages stand out and be read more often, here are 5 things to keep in mind:

 

1. Don’t be afraid to speak your mind.

Being controversial isn’t a bad thing on social media channels… occasionally.  Tell us how you feel about something, while still being civil. People want to chime in and agree with you… or disagree with you.  If you are just quoting everyone else, it gets old. It’s like that old saying, “Be yourself…unless you’re a jerk, then be someone else!”

2. Become a better writer!

blogger, blog, content marketing

Punch a bit of drama, humor or even intrigue into your tweets and posts where you can.  Can you say it in a way that is more entertaining or humorous?  “Craving that last piece of cake” can be tweaked to read, “I kept hearing my name being called in a seductive voice. I turned to find the last piece of cake winking at me.” Just more fun to read and pass along! “Busy day ahead” can be made more interesting AND helpful by telling us a bit about you with, “Working with clients to tame their clutter today-I love scary closets” or “Busy day ahead expanding minds–this could get messy!”     [READ: 7 Skills Every Social Media Marketer Needs]

3. Share it More Than Once.

We all know that once is never enough for anything great, so why not share your post more than once. Unless it is time-sensitive, put that post out today in the morning and then again perhaps tomorrow afternoon. Keep in mind that people are not sitting at their computer or on their phone JUST reading your posts (I know…shocking!). I’m sorry to burst that bubble, but people are reading lots of content and perhaps they missed your post today but will catch it tomorrow. Try adding two different images to your posts and see which captures the attention better. Speaking of images…

4. Add more photos and videos to your posts to allow people to SEE what you are saying.

photos for social media posts, images for social
Social media is all about photos, videos, and all things visual. Make sure and utilize this on your posts.  While there are LOADS of great sites to find stock images [see: STOP USING THESE CRAPPY IMAGES ON YOUR SOCIAL MEDIA POSTS] you can also create your own with photos you snap, images you create with tools like Canva or other tools, or fun Gifs you find or create!

5. Be quiet sometimes.

On any social media platform, my philosophy (that even I do not follow at times) is BE HELPFUL, BE INTERESTING, or BE QUIET!  If you post tweets when there is nothing interesting or helpful to say…you might start being ignored.  Of course, we are talking about SOCIAL media, so there are times you are socializing and chatting it up with folks, but if you are just posting what you are doing without asking yourself “Can I make this more interesting or helpful?” you might want to just go for a walk.

social media marketing, digital agency


YOUR TURN TO SHARE:
Of all the posts you have shared in the past week, what was it that grabbed YOUR attention and inspired you to pass them along?

Here is our FREE resource to help you use Twitter to build your business — Download Now:

How to build business with Twitter

@GinaSchreck

Social Media Profile Pics: Do You Have a Face That Stops Traffic?

Social Media Profile Pics: Do You Have a Face That Stops Traffic?

When you see a picture of this structure, most will know exactly where it is. Does your social media profile pic allow people to know exactly what you are about?

images for social media

Sydney’s Opera House is one of the most recognizable structures in the world.  Whether you like opera or not, when you see the building, you stop and marvel at the design and beauty.  You wouldn’t click on this picture if you wanted information on Chinese cooking or if you were interested in connecting with train collectors.  The photo gives you enough information to draw you in or cause you to move on.  In the world of social media and social networking, your online persona is made up of your name (or nickname), your avatar (or social media profile pic) and then the content that you provide.  You may not be recognizable to many in the beginning, but it doesn’t take long to create that recognizable online persona.

When I see certain pictures on Facebook or Twitter, I pay more attention to the information than when I see others.  There are some that I see and skip right over knowing it is not information that I want or need. (I know, I should just disconnect or “unfriend” them, but that is for another post.)

When developing your online persona, there are a few things to keep in mind.  First, is the photo that you choose to use.  Selecting a great headshot or photo that really represents YOU is important.  In my book, Gettin’ Geeky with Twitter, I spend an entire chapter talking about using a great headshot and standing out. I have some below that I feature in the book and I will explain why they stand out in my opinion. But do this simple test: Scan your list of friends on Facebook or look down the stream of Twitter followers, which pictures jump out and capture your attention?  Which one’s get lost in the stream?  Are there some that stop traffic and cause you to dive into their information?

A great social media profile pic or headshot is close up, it shows personality and it becomes YOU to all of US.  I used to think that everyone should use a REAL photo of themselves and not their dog or a picture of their book cover, but I have found enough exceptions to this rule to now say, “it depends.”  Who are you online?  Do you provide information from a dog’s point of view? Then a dog-face works for you.  Do you use an animated character because this is how you see yourself?  Cool.  As long as it is not a picture of someone else–like those who post a photo of a celebrity as if that were them, or there have been cases where someone posts a picture of someone more attractive because they don’t want the world to see who they really are.  This is different than posting a cartoon image or caricature.

I feel that this becomes a form of deception. Too many people create fake accounts with someone else’s face, name or both so they can write nasty comments or lead people into false relationships.  I guess this is done in face-to-face relationships as well, but it is wrong in either case (in my humble opinion!) I would love to hear your thoughts and opinions on this.  Depending on why you are online and engaging in social networking, it is usually important to build authentic relationships even when they are shot-term acquaintances.  A friendly or engaging avatar/photo is very helpful.

Here are some of my favorite Twitter profile pics–and the reasons I think they stop traffic:

Viveka von Rosen

Viveka von Rosen or @LinkedInExpert

Peg Fitzpatrick or @PegFitzpatrick

 

Both  Viveka and Peg have had great close up shots of their smiling faces.  Just looking at their profile pics, you would get the feeling that they are friendly and helpful.  After reading the content they provide on Facebook, LinkedIn, Twitter, and everywhere else, I know that when I see their face pop up it is worth stopping to read their post.

 

 

 

Here’s an example of a brand mascot being so recognizable he stops eye traffic. Moz is a brand that provides SEO tools and news that is always a favorite to read.

twitter bios

 

 

 

 

 

 

 

 

 

Lil Pecan

Lil Pecan or @LilPecan

Lil Pecan is one of my favorite Twitter Critters.  First she is hilarious, she makes delicious chocolates (well, she has never actually sent me any, but they sound delicious by her descriptions), she has a great blog and she is always in character.  The only irreverent social media guinea pig that sings scat that I know of.  Lil Pecan is a great example of someone who connects with people through her character and it just works!

 

 

 

 

 

You be your own judge. What calls to you?  In our overly crowded information highway, you need to be sure you have a face that stops traffic and then you’d better have some good content for them to read while they’re there!  Let us know who stops traffic for you.

Now that you’ve got tips for your profile pic…let’s get that bio in shape!

Download our free RESOURCE GUIDE to Create Great Bios that Attract!

Create great social media bios

 

I’d love to hear from you @GinaSchreck

Gina Schreck, social marketing

Seven Reasons Twitter Still Belongs In Your Marketing Mix

Seven Reasons Twitter Still Belongs In Your Marketing Mix

Twitter for business

Have you heard, “Twitter is dead”? Have you asked yourself if Twitter is a social media channel you should really be investing time in? There are many tools to use in your marketing and Twitter definitely has a place IF…you share content from a blog, or vlog, if you want to drive more traffic to your website, or if you want to connect with people globally or locally that you may not otherwise be able to do.

So YES, using Twitter in your marketing mix is time well spent.

Here are 7 reasons why Twitter should be a part of your social media marketing strategy:

1. The Sheer Number of Twitter Users

In 60 seconds, Twitter users share 500,000 tweets,  There are 319 million monthly users on Twitter. A surprising 43% of those don’t send tweets themselves, but watch or read others’ tweets.  We’re looking at a concentrated area of people, who you are able to segregate by industry and keywords.

2. Brevity is King

There is no getting around it: short and sweet wins the game on Twitter (and everywhere else these days). You have 140 characters to get your point across. No talking someone’s ear off with lengthy copy.  The more you tweet, the better you become at whittling down your message while retaining its meaning. After all, don’t you appreciate when someone is on point and takes up less of your precious time?

One Twitter user who is an ace at getting his point across succinctly is Brian Fanzo. His motto is ‘Talk Fast, Tweet Faster’. He does both well and adds tremendous value to those following him.

Talk Fast Tweet Faster Brian Fanzo

3. The Use of Hashtags to Find and Be Found

What a wonderful component of this channel! Use industry keywords (e.g. #SocialMedia, #smm (social media marketing), #TravelTips, #productivity) in your tweets to help others find you and your content. Many people want to curate content around a certain topic and when they click on a hashtag or search for one, Twitter serves up all content that contains that hashtag. 

Tip: Search first if you’re unsure about a specific hashtag and make sure it’s relevant in your industry.  If no one’s using it, you’re less likely to get the big bang out of it. Use hashtags that are relevant and popular in your industry.

Another tip: Look at the trending column from your home page and see if there are any topics you can tie in with your brand’s message – capitalize on what’s already working! (Caution, do not hijack a trending hashtag just for the sake of jumping in, if it has nothing to do with your brand. Many have become Twitter case studies of what NOT TO DO while attempting this.)

4. The Use of Tweet Chats to Connect with Like-Minded People

One of my favorite uses for Twitter is attending tweet chats. Think of them as meet-ups you can be a part of without actually having to drive somewhere to attend. I have met so many wonderful people in a Tweetchat (or Twitter chat as some call them) who have helped sharpen my skills by sharing their knowledge.

Typically a moderator will ask a short series of questions, and people in the chat answer them by number. You always have the option to just lurk, read, and not respond. However, your answer may help someone. I encourage you to join the party!

Tip: Use a free tool like TWEETCHAT.com to filter out all other tweets during the chat. You can follow along easily and it adds the hashtag you are following to all posts you send out during the chat.  Two of my favorite weekly chats are #CMGRCHAT (Wednesdays at noon MT) and #BRANDCHAT (Thursdays at 9am MT).

5. Twitter Lists Help You Filter 

As many professional organizers will tell you, everything in your home and office should have a place. Twitter is no different. Organize your digital stream by using lists. You may be following 1,000 people but you have a handful of people you really want to keep an eye on. By adding them to a list, you can be sure you don’t miss their tweets. You may want a list for co-workers, one for favorite business leaders, or news sources. You can even create lists that stay private so you can create a client list or add your competition to a list and see what they are doing on Twitter.

When you want to read posts just from the people on your lists, you simply go to your profile page and click on your lists to filter out all the other noise. You can also use a tool like Hootsuite to pull these lists into columns on your social monitoring dashboard for even more convenience.

Lists are also a great way to find new people to follow. You can look at an industry expert’s lists they’ve created or are a part of, and find a helpful trail of similar people to connect with. You can subscribe to the list itself or choose to follow specific members.

6. Proactive Community Growth

You truly are limitless (when in compliance with the 2000 rule) with your growth potential of your Twitter community. As you are starting out, follow 10-20 interesting people a day. They don’t all have to be in your industry. Follow people or brands related to an interest you have or because they offer great content.

Tip: People/brands should be active on Twitter to be considered interesting! Check to see the last time they posted a tweet before following them. You don’t need any duds.

Add them to a created list or simply read through some of their tweets and like, comment or retweet (or share) their content. This will help you get on their radar and hopefully get a “follow back.”  Twitter is one of the tools that allows you to find and follow people without needing their permission to connect (for the most part–there are some who get on Twitter and make their accounts private, but very few).

7. The Ability to Tag Accounts and People

A great Twitter feature is the ability to mention (@mention) others both in the post itself and in tagging photos. If I am reading a book or attending an event and want to mention the speaker or author, I simply add their Twitter handle in the post @PersonsName and they get a notification that they were mentioned or tagged. This helps you jump into a conversation with someone you may not have had the chance to do so before!

Use tagging as a way to engage with others. You’ll get so much more out of Twitter by “talking” with others as opposed to just lurking.

Pitch Perfect Twitter Tag

Are you using Twitter in your marketing mix? What are your reasons for doing so? I’d love to hear your thoughts in the comments below.

Download our free e-book  HOW TO USE TWITTER STRATEGICALLY FOR YOUR BUSINESS for more tips and insights on making this key social network a part of your social routine.

Twitter marketing