I’m sure you were just saying, “I wish I had another app that I had to use in my marketing mix!” HA!
Just when you think you can’t add another tool to your marketing toolbox, along comes not one, but two new live-streaming apps, Meerkat and Periscope. While these new live streaming apps may not be for everyone, if you are ready to add a little fun into your marketing, you might want to take a look at how you can incorporate one of these new tools.
You definitely don’t need both of them; that would be like having two calendar apps on your phone. So lets talk about the differences and how you can use them. Before clicking that live stream button, you should first ask yourself how this fits into your marketing strategy and brand image. What kind of content will you share that is interesting and helpful to your targeted audience? I’ll give you some ideas below to get your creative juices flowing.
Think of it as Instagram video or Vine, but LIVE and interactive. Instagram or Vine videos allow you to record and share right away and then people can comment on the video. This is LIVE. LIVE means there is no editing, and when a random heckler throws a curveball question out, everyone sees it. You must be prepared to handle these with speed and with grace. Being quick on your feet is an important skill. Like taking questions during a live webinar or web streaming event. You need to know which responses to simply ignore and which ones to highlight.
How are Meerkat and Periscope the Same?
Both of these services are for live broadcasting only. (Have I mentioned you are LIVE?) On Meerkat, once you are finished, the stream is over. It is not automatically saved anywhere. Periscope allows you to replay for 24 hours. If you want to archive your event, try using something like Google Hangouts on Air. Your recording is automatically loaded to YouTube for eternal viewing…or as long as you have a YouTube account! Because of this short lifespan, you will want to promote your broadcast beforehand to attract the audience you want to attend. Currently both of these apps are for iOS only (iPhone users, or of course, iPad users can download them if you look under iPhone apps), and I’m sure it won’t be long for the Android stepchildren to get the app.
How are Meerkat and Periscope Different?
While Meerkat came out first and got lots of techie love at SXSW this year, Periscope is owned by Twitter and incorporates into your Twitter account, letting you easily connect with anyone you are already connected with on Twitter. Meerkat takes a bit more work to build your following. Meerkat lets you schedule your event and Periscope is more spontaneous…currently. Meerkat is over when it’s over. Periscope lives for 24 hours to replay before it vanishes. We will probably see this expand as the services get more subscribers and they get more
Currently both have notification settings that are all or nothing. Annoying for sure. You hear bells and whistles when someone you are following goes live. I believe this will quickly change as we all start live streaming to the teams at Meerkat and Periscope with our feedback!
As with most new toys…I mean tools, we will see these evolve and as users get creative with the many uses of them, we will see an unlimited number of ways we can use live streaming in our business. Here are a few “idea-starters” but I would love for you to throw a few more into the comments. Let’s see how many we can come up with.
How can you use Meerkat or Periscope for your business?
Bring your followers on a tour of your office.
Introduce your followers to your team members. an expert, or even your doorman!
Bring your followers on a walk through your neighborhood.
Bring your followers shopping with you and get their input on what you should buy. Hmmm could be great for indecisive shoppers.
Bring your followers to an event you are attending.
Show your followers a behind the scene peek of something you are working on before it is ready to reveal to the rest of the world- Great for building anticipation.
Share new inventory with your followers before the doors open.
Take your followers on a tour of your favorite store and show them items you recommend.
Teach your followers how to cook your favorite meal or prepare your healthy morning shake.
Review a product that you are taking out of the box and sharing your thoughts on.
Teach your followers how to organize a space.
If you create podcasts or video products, share with your followers how you set up.
Share with your followers your writing process and show your favorite writing spots. While you’re at it, get blogging ideas from your followers.
Let your followers decide what which product you should run a special on for the month. You show and let THEM tell.
Do a book review. Think show and tell or 4th grade book report.
Do a BIG REVEAL! Are you ready to announce something big? Live stream your reveal.
Q&A session. Perhaps you select an evening each week or month to answer questions about your products or services.
Take your followers with you around the world. When you are traveling, be a tour guide and share a bit of your experiences with your followers.
Show your followers what is in your bag! What are your “must-have” travel accessories or tips for packing effectively.
Show your followers how you apply makeup or do a new hairstyle (this is for the very brave).
Take your followers to an amusement park and let them decide which ride you should go on and then if you are really brave and have a killer grip on your phone, take your followers on the ride. I just don’t know if your followers will want to stand in line with you!
Take your followers on a field trip to see how donuts are made or how coffee is roasted (I saw this on Meerkat and it was very therapeutic
With so much on a social marketing professional’s plate today, having GREAT tools is more important than ever. You can’t afford to wait until you are back at your desk or in front of your computer, to respond to questions or share a photo that you just took at an event. You need a superstar smart phone. You need great tools that help you do your social marketing on the go. The model you choose is not as important as what it should be able to do for you. Smart phones are for more than reading email. Tablets are more than a digital photo album. You need to make sure you learn to use the devices you have to do the work that needs to be done.
Here is a short TIP OF THE DAY video that says it all:
If you need more help with your social marketing, here is our checklist of daily activities that will get you started:
We can no longer ignore the fact that video is the preferred method of taking in information…for MOST people. If 4 BILLION videos are watched daily on YouTube, your content better be one of them! Make a list of 10 FAQs for your business and then create 10 short videos and be sure to tag them with your keywords. There’s your STARTING point! Take a look at these INCREDIBLE stats from TechWelkin! Let us know how we can help you get going with this powerful marketing component.
Most people on Twitter are still using it as a broadcast medium. They post content and wonder what else they could be doing to grow their community, get more engaged conversations and result in increased sales. Here are SEVEN things you can do every day to DO SOCIAL RIGHT:
What else are YOU doing each day to do social right?
If you need help managing these daily social activities, we can help! Our team helps connect you to your world! Give us a call–or send me a tweet @GinaSchreck!
(updated August 2016) Our society has an insatiable appetite for video. It has grown steadily over the past 11+ years since the birth of YouTube and businesses are still behind in using more video in their marketing and customer education. According to statistics compiled by Website Monitoring YouTube has BILLIONS of views per day and people watch an average of 15 minutes of video per day. I might be one of those “average people” since I do tend to watch videos that come my way via blogs, Twitter, Facebook and, occasionally, through an email. If I add in the regular TED Talk videos that I watch, I can probably hit that average.
Kids and adults pass around more and more videos on Facebook and we even have Video Barbie, with a built in video camera, getting in on the action~(I do find this somewhat creepy to think little girls will be walking around secretly filming others through Bab’s camera that is embedded into her back and the lens in her chest.) They could have named her Stalker Barbie! Warning to parents: Pick up those toys in YOUR bedroom before you go to sleep!
YouTube is now the second-largest search engine in the world, just behind its parent company…Google. That’s right, people will go to YouTube to find everything from how to install a new toilet or how to speak with a British accent to finding deep intellectual messages through cartoons like Charlie the Unicorn. So what does this have to do with business…besides EVERYTHING?
Take a look at some of these fun images from YouTube’s 5-year journey.
Businesses should be capitalizing on the fact that people are seeking information and learning from videos. With video equipment getting smaller and less expensive, there is no reason why you and your organization shouldn’t be tapping into this insatiable appetite for video consumption.
Here are my 5 tips for getting your community tuned in to your message:
Be Business Casual– When you over-produce or over-script a video, it feels like you are trying to sell us something. When you turn the camera on yourself and talk authentically, we connect with you. Look at some of the most successful videos on YouTube…they are not shot by a professional production team, they are simple and conversational. What tips can you share via video? What’s on your mind that can be turned into a video blog post? You don’t need a professional set or well-written script. Jot some bullet points down and hit that record button.
Have Great Audio– There are many options now to boost the audio on many pocket video cams with Bluetooth microphones and even a simple lapel mic that plugs into your smartphone. People will forgive bad video skills as long as they can hear you clearly. Don’t forget that while doing simple editing after, you can adjust and boost sound as well.
Set a Fun Backdrop– Look behind you before you start filming. I have seen videos with bright windows behind the person which turns them into a silhouette, or worse I have seen videos with pictures or lamps behind the person, creating a comical mashup of the person and the object. Instead of sitting in front of a messy office, create a simple but interesting backdrop that will enhance your video.
Get the video creation into the Hands of the Community and Co-Create– Remember, YOU don’t have to be the star of every video, or of any videos if you’d rather stay out of the spotlight. Put the cameras in the hands of your customers, your learners, your fans and let then tell the stories of your company. Within your organization start a series of WINK videos (What I Now Know) asking everyone from the executive teams to the star employees, “What are 2 or 3 things you know now that you wish you would have known when you started here?” Have your customers create a “Day in the Life of a CUSTOMER!” People love seeing themselves be silly on video. Create opportunities for participants to create content to use in a training program . Give teams the information they need and challenge them to create a fun, short (5 min in length) and content-packed video that will used to explain a new product roll-out to other teams or in a “Popcorn Learning Segment” in your next training program. Pop some popcorn and view the videos as a group with a debrief or quiz created by the same teams!
And….ACTION! Get STARTED! Don’t let the need for perfection paralyze you. Pick something easy to start with like 5 tips on a topic you have expertise in and just push that RECORD button! You will find ways to get more creative and better with each video you create.
Keep in mind that when you post a video on YouTube, every word you say is transcribed and those words become searchable through Google! Be strategic if you are wanting your videos to become viral or at least be found by a bigger audience! You can post your videos on your blog, website, directly into Facebook, or a series of video hosting sites (YouTube is only one of many).
I love to hear the creative uses people find to incorporate video into their marketing, their learning, or other informative uses for business. How else can we all get creative with simple video? Let us know in the comment section and let’s learn something together!