Did you know that 47% of social media marketers report that the biggest challenge they face when it comes to social media marketing is coming up with strategies that support business goals?
THIS is where the handy-dandy SWOT analysis comes in to save the day! SWOT stands for Strengths-Weakness-Opportunities-Threats, and completing one of these can help you understand how exactly to utilize social media and strengthen your strategy. The SWOT framework is traditionally used to analyze the internal and external factors that help or hurt a business’s success. A SWOT analysis can help you identify key areas within your social media strategies and campaigns that require improvement or tweaking in order to be successful.
Did you know that 47% of social media marketers report that the biggest challenge they face when it comes to social media marketing is coming up with strategies that support business goals?
So you, like so many business owners, are about to pull your hair out just thinking about all the duplicate Facebook and Twitter accounts you have. Perhaps you have two personal profiles on Facebook, 3 different business pages, and a handful of Twitter accounts that you secured early on as your brand was launching. How did this happen? Many businesses rushed to create a Facebook Page or set up a Twitter account before they really knew what to do with them and now they can’t remember the passwords or even all the usernames they had secured.
You can’t just leave these duplicate or old accounts floating out there like satellite junk floating in space. You may think they aren’t doing any harm, but when consumers search for your brand, it can be confusing if they find several variations. Unlike sitting on multiple domain names to prevent anyone else from grabbing them, an unused social media account with a similar name is seen to the public and will have your consumers wondering which one they are supposed to connect with. It can dilute your brand’s power on social media sites. So what’s a person to do?
Here is how (and why) to convert a PERSONAL PROFILE on Facebook to a BUSINESS PAGE, as well as how to merge two or more Facebook BUSINESS PAGES or PLACE PAGES that may have even been created by consumers who couldn’t find you. Then we will tackle duplicate Twitter accounts, which are much easier to deal with.
CONVERTING A PERSONAL PROFILE ON FACEBOOK TO A BUSINESS PAGE
This one is tricky. Facebook wants you to maintain a personal profile to network and connect with other people. They also want you to maintain a personal profile to MANAGE a business page, but there are times when you and your brand are one and the same. Your name is the name of your business. Professional speakers, actors, musicians, sports figures, or other celebrities, might have a personal profile that maxes out at 5,000 connections and so they either allow followers (people can follow updates you post to PUBLIC without actually “FRIENDING” you. To enable this, go to your GENERAL SETTINGS and look for FOLLOWERS.) or create a business page to allow an unlimited number of fans to join in. Many people in this situation end up creating duplicate content for both sites and then miss messages left for them on one or both.
A bigger reason to convert your PERSONAL PROFILE to a BUSINESS PAGE is if you are conducting or promoting a business regularly from a personal profile. It is against Facebook’s Terms of Agreement to use a personal profile to conduct business or to represent a business. Sure it’s done all the time, but beware, Facebook can (and has) shut down a profile if they discovered it is being used by a business.
Before merging or converting accounts you must first ask yourself if you want to use Facebook for personal use. Do you want to connect with your close friends and family members on a different level than you do with your fans and followers? If you answer, NO, then merging (or converting) the two makes sense. If you answer, YES, you do want to use your personal profile, you can put friends and family into lists and find ways to differentiate your personal from your business pages with different images or clear messages to fans to connect on your business page, telling them why they don’t want to miss the content that is shared there.
If you want to convert your PERSONAL PROFILE and all its friends, family, and fans into a BUSINESS PAGE (fan page) you take one of these two routes:
If you do NOT have a current BUSINESS PAGE, follow these steps:
- First, go into your SETTINGS and download a copy of all of your data. You will most likely lose your photos and posts that have been placed on your profile when it converts. You will receive an email with this data.
- All of your FRIENDS from your PERSONAL ACCOUNT will become FANS of your page. If someone has already liked your PAGE, they will only be counted once.
- Be sure to appoint a new GROUP ADMIN to any groups you may manage, since once your PERSONAL PROFILE is gone, the group will be assigned to someone that Facebook selects (usually the most active member, which may not be who you want in control of your group).
- Now to begin the migration, start HERE at Facebook’s Migration page.
- You will not be able to UNDO these two, so be sure to think through your plan before you do this.
MERGING TWO FACEBOOK BUSINESS PAGES
If you DO have a current BUSINESS PAGE that you want to merge with your PERSONAL PROFILE follow these steps:
- First, go into your SETTINGS and download a copy of all of your data. You could lose your photos and posts that have been placed on your profile when it converts.
- Be sure you are not the only admin on your BUSINESS PAGE. Add another person as a manager or admin before your personal profile (which was most likely the only admin on the page) goes away. This additional admin will be the person who can help you post content and manage your account if needed.
- Go up and follow the steps listed above to first convert your PERSONAL PROFILE to a BUSINESS PAGE (giving you that additional page that you are going to then MERGE)
- Now go to Facebooks MERGE page HERE to begin this process. Keep in mind Facebook will only allow two BUSINESS PAGES to MERGE if they have similar names and are essentially the same type of business. You will select the page you want to KEEP from the first drop-down menu and then you will select the page you want to MERGE it with from the second menu. If Facebook allows your pages to be put together, you will see the CONFIRM button.
- You will not be able to UNMERGE these two pages, so be sure to think through your plan before you do this.
DELETING OR INACTIVATING UNUSED TWITTER ACCOUNTS
The hardest part about having multiple Twitter accounts is finding the login credentials for each one. This can be like untangling a ball of tiny chains found in the back of a jewelry box. Sometimes they slip right out and sometimes it is a long and tedious task.
Currently, Twitter has no way to MERGE duplicate or similar accounts into one. They cannot move followers or the people you are following from one account to another, so sadly, it is a matter of closing down unused accounts on Twitter and/or rebranding them.
You can easily change the username for your Twitter account and rebrand the images. As long as the name that you want is available, you can simply go into your settings and change the name.
If you cannot even log into your old accounts because you can’t remember the passwords, try clicking on the RESET PASSWORD and then try and remember the email that you used to set up the account. Twitter gives you a clue as to which email was used –> G***@S****************.com
MERGING YOUTUBE CHANNELS AND DOWNLOADING YOUR VIDEOS
- This is another area that is a bigger task than you would think. At this time, YouTube cannot merge two accounts, moving videos from one account to another. You can re-upload your videos from one account to another if you still have the original video files, or you can download your videos from one account and then reupload them.
- To download your own videos from YouTube (it is illegal to download someone else’s content without their permission), go to your channel and click on VIDEO MANAGER and select VIDEOS.
- Find the Video you want to download and select the DROPDOWN ARROW next to the EDIT link.
- Select Download MP4.
I hope this helps you save some of your hair from being pulled out! It can be frustrating and most of the time we are just mad at ourselves for creating so many accounts in the first place. So as you begin to tackle this, take a deep breath and remember, it’s SOCIAL MEDIA…it has to be easier than cleaning up space junk!
Let us know if we can be of assistance in any way. We have a team of experts in just about every area of marketing here at SocialKNX, waiting to help you make sense of your digital and content marketing efforts. You can call us, tweet us and even send telepathic messages–on a good day it can be quite fast–> Try it here!
Download our FREE Facebook guidebook for more tips on setting up your business Facebook page the right way:
Gina is the President at SocialKNX, a digital and content marketing firm with offices in Denver, Chicago, and San Antonio. She is an author and international keynote speaker on using today’s tools to reach your digitally savvy consumers. Connect with Gina on Twitter, or just about any social media site known to mankind!
She runs our DIY.social coaching program as well–learn more here: https://DIY.social
We can no longer ignore the fact that video is the preferred method of taking in information…for MOST people. If 4 BILLION videos are watched daily on YouTube, your content better be one of them! Make a list of 10 FAQs for your business and then create 10 short videos and be sure to tag them with your keywords. There’s your STARTING point! Take a look at these INCREDIBLE stats from TechWelkin! Let us know how we can help you get going with this powerful marketing component.
In the world of social media and technology this year, there were many tools that stood out, or commanded lots of our attention, but we took on the top 5 that we felt really impacted business or had many of us trying to figure out how to be more strategic and effective with them.
Donna Gilliland, of MOST Training, and I managed to keep our chat under an hour. (Hard to do if you know either one of us) We broke it down into 5 segments with each under 10 minutes.
TREND 1: MOBILE FOR BUSINESS
Sometimes referred to as the THIRD SCREEN, our mobile phones, and now tablets and other mobile devices, have made it easier than ever to work from ANYWHERE.
TREND 2: FACEBOOK FOR BUSINESS
Facebook made headlines, it seems like, every day! From ever-changing privacy settings, to the movie, The Social Network, Facebook became more than simply a virtual high-school reunion. From the annoying Farmville gamers to every news station and retail store telling us to connect with them on Facebook. We end the year with a move that just may be the end of email as we know it.
TREND 3: CLOUD COMPUTING FOR SMALL BIZ
While most people still do not know what this term actually means, cloud computing and the apps that many of us use without realizing they are cloud based, have begun to change the way we do business. From storing our photos and slideshows, to sharing and collaborating on documents in the cloud, these tools are saving us time, money and lots of frustration.
TREND 4: VIDEO FOR BUSINESS
The pocket video camera and the 5-year-anniversary of the launch of YouTube have changed the way we search for and share information. We no longer need expensive video production crews to create and share content. This trend is great for business!
Trend 5: iPADS, READERS and TABLETS
2010 was truly the year of the iPad, but overall, the readers & tablets have changed the way, and the frequency in which we consume content. Business is being done on the go and consumers want content they can take with them with ease. We will continue to see these “Magical” devices appear in our work environments for years to come!
What do you think were the top tech trends of 2010? What did we leave out or put in that you don’t agree with? Share your thoughts and predictions with us! Did you notice that the word “Twitter” was not mentioned? It’s still going strong and growing faster than ever, but nothing of great note happened in Twitter Town in 2010 (In my not-so-humble-opinion!).
Gina is a Social Media and Technology FREAK! Her and the team at SynapseConnecting can help you make sense of today’s technology and use it to build your business and manage your brand! Give us a hollar if we can help- 877-978-0887 or of course on Twitter @GinaSchreck
(updated August 2016) Our society has an insatiable appetite for video. It has grown steadily over the past 11+ years since the birth of YouTube and businesses are still behind in using more video in their marketing and customer education. According to statistics compiled by Website Monitoring YouTube has BILLIONS of views per day and people watch an average of 15 minutes of video per day. I might be one of those “average people” since I do tend to watch videos that come my way via blogs, Twitter, Facebook and, occasionally, through an email. If I add in the regular TED Talk videos that I watch, I can probably hit that average.
Kids and adults pass around more and more videos on Facebook and we even have Video Barbie, with a built in video camera, getting in on the action~(I do find this somewhat creepy to think little girls will be walking around secretly filming others through Bab’s camera that is embedded into her back and the lens in her chest.) They could have named her Stalker Barbie! Warning to parents: Pick up those toys in YOUR bedroom before you go to sleep!
YouTube is now the second-largest search engine in the world, just behind its parent company…Google. That’s right, people will go to YouTube to find everything from how to install a new toilet or how to speak with a British accent to finding deep intellectual messages through cartoons like Charlie the Unicorn. So what does this have to do with business…besides EVERYTHING?
Take a look at some of these fun images from YouTube’s 5-year journey.
Businesses should be capitalizing on the fact that people are seeking information and learning from videos. With video equipment getting smaller and less expensive, there is no reason why you and your organization shouldn’t be tapping into this insatiable appetite for video consumption.
Here are my 5 tips for getting your community tuned in to your message:
- Be Business Casual– When you over-produce or over-script a video, it feels like you are trying to sell us something. When you turn the camera on yourself and talk authentically, we connect with you. Look at some of the most successful videos on YouTube…they are not shot by a professional production team, they are simple and conversational. What tips can you share via video? What’s on your mind that can be turned into a video blog post? You don’t need a professional set or well-written script. Jot some bullet points down and hit that record button.
- Have Great Audio– There are many options now to boost the audio on many pocket video cams with Bluetooth microphones and even a simple lapel mic that plugs into your smartphone. People will forgive bad video skills as long as they can hear you clearly. Don’t forget that while doing simple editing after, you can adjust and boost sound as well.
- Set a Fun Backdrop– Look behind you before you start filming. I have seen videos with bright windows behind the person which turns them into a silhouette, or worse I have seen videos with pictures or lamps behind the person, creating a comical mashup of the person and the object. Instead of sitting in front of a messy office, create a simple but interesting backdrop that will enhance your video.
- Get the video creation into the Hands of the Community and Co-Create– Remember, YOU don’t have to be the star of every video, or of any videos if you’d rather stay out of the spotlight. Put the cameras in the hands of your customers, your learners, your fans and let then tell the stories of your company. Within your organization start a series of WINK videos (What I Now Know) asking everyone from the executive teams to the star employees, “What are 2 or 3 things you know now that you wish you would have known when you started here?” Have your customers create a “Day in the Life of a CUSTOMER!” People love seeing themselves be silly on video. Create opportunities for participants to create content to use in a training program . Give teams the information they need and challenge them to create a fun, short (5 min in length) and content-packed video that will used to explain a new product roll-out to other teams or in a “Popcorn Learning Segment” in your next training program. Pop some popcorn and view the videos as a group with a debrief or quiz created by the same teams!
- And….ACTION! Get STARTED! Don’t let the need for perfection paralyze you. Pick something easy to start with like 5 tips on a topic you have expertise in and just push that RECORD button! You will find ways to get more creative and better with each video you create.
Keep in mind that when you post a video on YouTube, every word you say is transcribed and those words become searchable through Google! Be strategic if you are wanting your videos to become viral or at least be found by a bigger audience! You can post your videos on your blog, website, directly into Facebook, or a series of video hosting sites (YouTube is only one of many).
I love to hear the creative uses people find to incorporate video into their marketing, their learning, or other informative uses for business. How else can we all get creative with simple video? Let us know in the comment section and let’s learn something together!
Today I got a notice that 12Seconds.tv was shutting down. If you had never used this service, it was basically Twitter on video. You created a short (well, 12-second) video message using your webcam or mobile phone and it went out to your friends. There were many people who spent a lot of time crafting and creating thousands of these short diddies and many people who created at least a few of them, and now… bye bye. They are allowing folks to download or pull their videos off of the 12Seconds.tv site until October 22. I had signed up for their service when they first launched 3 years ago but never actually used it (that’s probably what did them in! They would have had WAY more traffic had I just gotten on board!)
It is sad to see an innovative company close their doors but it is a good reminder to all of us who post great juicy nuggets of our content on Facebook, Twitter, YouTube and any other site other than our own… that your content is not your own unless it is on your own site. Sure you can post to Facebook and Twitter and every other social site in the universe, but let it also have a home on your blog. How many people thought there would never come a day when MySpace wasn’t king? Who can imagine a time when we wouldn’t be loading all of our treasured memories and content on Facebook? Your photos…your videos…your content. Be sure you have a back up plan just in case Mark Zuckerberg decides to pack it all up and move to Farmville!
Farewell 12Seconds.tv may you REST IN PEACE!