Incredible Stats on YouTube To Motivate You To Add Video To Your Marketing Mix

We can no longer ignore the fact that video is the preferred method of taking in information…for MOST people. If 4 BILLION videos are watched daily on YouTube, your content better be one of them!  Make a list of 10 FAQs for your business and then create 10 short videos and be sure to tag them with your keywords.  There’s your STARTING point!  Take a look at these INCREDIBLE stats from TechWelkin!  Let us know how we can help you get going with this powerful marketing component.

Tech Trends for 2010: What Had Us All Talkin’?

In the world of social media and technology this year, there were many tools that stood out, or commanded lots of our attention, but we took on the top 5 that we felt really impacted business or had many of us trying to figure out how to be more strategic and effective with them.

Donna Gilliland, of MOST Training, and I managed to keep our chat under an hour.  (Hard to do if you know either one of us)  We broke it down into 5 segments with each under 10 minutes.

TREND 1: MOBILE FOR BUSINESS

Sometimes referred to as the THIRD SCREEN, our mobile phones, and now tablets and other mobile devices, have made it easier than ever to work from ANYWHERE.

 

TREND 2: FACEBOOK FOR BUSINESS

Facebook made headlines, it seems like, every day!  From ever-changing privacy settings, to the movie, The Social Network, Facebook became more than simply a virtual high-school reunion.  From the annoying Farmville gamers to every news station and retail store telling us to connect with them on Facebook.  We end the year with a move that just may be the end of email as we know it.

 

TREND 3: CLOUD COMPUTING FOR SMALL BIZ

While most people still do not know what this term actually means, cloud computing and the apps that many of us use without realizing they are cloud based, have begun to change the way we do business.  From storing our photos and slideshows, to sharing and collaborating on documents in the cloud, these tools are saving us time, money and lots of frustration.

 

TREND 4: VIDEO FOR BUSINESS

The pocket video camera and the 5-year-anniversary of the launch of YouTube have changed the way we search for and share information.  We no longer need expensive video production crews to create and share content.  This trend is great for business!

 

Trend 5: iPADS, READERS and TABLETS

2010 was truly the year of the iPad, but overall, the readers & tablets have changed the way, and the frequency in which we consume content.  Business is being done on the go and consumers want content they can take with them with ease.  We will continue to see these “Magical” devices appear in our work environments for years to come!

 

What do you think were the top tech trends of 2010?  What did we leave out or put in that you don’t agree with?  Share your thoughts and predictions with us!  Did you notice that the word “Twitter” was not mentioned?  It’s still going strong and growing faster than ever, but nothing of great note happened in Twitter Town in 2010 (In my not-so-humble-opinion!).

Gina Schreck

Gina is a Social Media and Technology FREAK!  Her and the team at SynapseConnecting can help you make sense of today’s technology and use it to build your business and manage your brand! Give us a hollar if we can help- 877-978-0887 or of course on Twitter @GinaSchreck

5 Tips for Using More Video in Your Organization

5 Tips for Using More Video in Your Organization

(updated August 2016) Our society has an insatiable appetite for video.  It has grown steadily over the past 11+ years since the birth of YouTube and businesses are still behind in using more video in their marketing and customer education. According to statistics compiled by Website Monitoring YouTube has BILLIONS of views per day and people watch an average of 15 minutes of video per day.  I might be one of those “average people” since I do tend to watch videos that come my way via blogs, Twitter, Facebook and, occasionally, through an email.  If I add in the regular TED Talk videos that I watch, I can probably hit that average.

Kids and adults pass around more and more videos on Facebook and we even have Video Barbie, with a built in video camera, getting in on the action~(I do find this somewhat creepy to think little girls will be walking around secretly filming others through Bab’s camera that is embedded into her back and the lens in her chest.)  They could have named her Stalker Barbie! Warning to parents: Pick up those toys in YOUR bedroom before you go to sleep!

Video, Barbie video, Gina Schreck, Technology trends

Stalker Barbie

YouTube is now the second-largest search engine in the world, just behind its parent company…Google.  That’s right, people will go to YouTube to find everything from how to install a new toilet or how to speak with a British accent to finding deep intellectual messages through cartoons like Charlie the Unicorn.   So what does this have to do with business…besides EVERYTHING?


Take a look at some of these fun images from YouTube’s 5-year journey.

Businesses should be capitalizing on the fact that people are seeking information and learning from videos.  With video equipment getting smaller and less expensive, there is no reason why you and your organization shouldn’t be tapping into this insatiable appetite for video consumption.

Here are my 5 tips for getting your community tuned in to your message:

  1. Be Business Casual– When you over-produce or over-script a video, it feels like you are trying to sell us something.  When you turn the camera on yourself and talk authentically, we connect with you.  Look at some of the most successful videos on YouTube…they are not shot by a professional production team, they are simple and conversational.  What tips can you share via video? What’s on your mind that can be turned into a video blog post? You don’t need a professional set or well-written script. Jot some bullet points down and hit that record button. 
  2. Have Great Audio– There are many options now to boost the audio on many pocket video cams with Bluetooth microphones and even a simple lapel mic that plugs into your smartphone.  People will forgive bad video skills as long as they can hear you clearly.  Don’t forget that while doing simple editing after, you can adjust and boost sound as well. 
  3. Set a Fun Backdrop–  Look behind you before you start filming. I have seen videos with bright windows behind the person which turns them into a silhouette, or worse I have seen videos with pictures or lamps behind the person, creating a comical mashup of the person and the object.  Instead of sitting in front of a messy office, create a simple but interesting backdrop that will enhance your video. 
  4. Get the video creation into the Hands of the Community and Co-Create– Remember, YOU don’t have to be the star of every video, or of any videos if you’d rather stay out of the spotlight.  Put the cameras in the hands of your customers, your learners, your fans and let then tell the stories of your company.  Within your organization start a series of WINK videos (What I Now Know) asking everyone from the executive teams to the star employees, “What are 2 or 3 things you know now that you wish you would have known when you started here?” Have your customers create a “Day in the Life of a CUSTOMER!” People love seeing themselves be silly on video.  Create opportunities for participants to create content to use in a training program . Give teams the information they need and challenge them to create a fun, short (5 min in length) and content-packed video that will used to explain a new product roll-out to other teams or in a “Popcorn Learning Segment” in your next training program. Pop some popcorn and view the videos as a group with a debrief or quiz created by the same teams! 
  5. And….ACTION! Get STARTED! Don’t let the need for perfection paralyze you.  Pick something easy to start with like 5 tips on a topic you have expertise in and just push that RECORD button!  You will find ways to get more creative and better with each video you create.

Keep in mind that when you post a video on YouTube, every word you say is transcribed and those words become searchable through Google!  Be strategic if you are wanting your videos to become viral or at least be found by a bigger audience!  You can post your videos on your blog, website, directly into Facebook, or a series of video hosting sites (YouTube is only one of many).

I love to hear the creative uses people find to incorporate video into their marketing, their learning, or other informative uses for business.  How else can we all get creative with simple video?  Let us know in the comment section and let’s learn something together!

Happy Filming!

 

A 12-Second Lesson on Why You Should Start Your Own Blog

Gina Schreck, social media for business, facebook for business, technology speaker

Don’t Get Caught with Your Goods Inside

Today I got a notice that 12Seconds.tv was shutting down.  If you had never used this service, it was basically Twitter on video.  You created a short (well, 12-second) video message using your webcam or mobile phone and it went out to your friends.  There were many people who spent a lot of time crafting and creating thousands of these short diddies and many people who created at least a few of them, and now… bye bye.  They are allowing folks to download or pull their videos off of the 12Seconds.tv site until October 22.  I had signed up for their service when they first launched 3 years ago but never actually used it (that’s probably what did them in! They would have had WAY more traffic had I just gotten on board!)

It is sad to see an innovative company close their doors but it is a good reminder to all of us who post great juicy nuggets of our content on Facebook, Twitter, YouTube and any other site other than our own… that your content is not your own unless it is on your own site.  Sure you can post to Facebook and Twitter and every other social site in the universe, but let it also have a home on your blog.  How many people thought there would never come a day when MySpace wasn’t king?  Who can imagine a time when we wouldn’t be loading all of our treasured memories and content on Facebook? Your photos…your videos…your content.  Be sure you have a back up plan just in case Mark Zuckerberg decides to pack it all up and move to Farmville!

Farewell 12Seconds.tv may you REST IN PEACE!

@GinaSchreck

HELLO? Is Anyone Home on Your Social Media Sites?

A good friend of mine is an expert in his field.  He is a great guy and is booked regularly for speaking engagements.  He jumped on the social bandwagon over a year ago with a Facebook page and a Twitter account. The problem is he has outsourced the posting of content on his pages to someone who obviously does not know how to LISTEN to the community he has tried to engage.

There are regular info-dump posts with tips or links to his site with information about where he is speaking next, but you never see comments on the Facebook PAGE or replies in the Twitter feed.  There is no conversations going on. Why bother?  Your website is already playing the role of stagnant information dumping ground (assuming there is no blog).  There’s nobody home.

Nobody's Home

Social engagement tools like Twitter, Facebook, LinkedIn, YouTube and your blog are about conversations and building relationships.  Part of a good conversation is listening and responding to the people you are wanting the relationship with.  If you don’t believe me, try maintaining a healthy relationship with someone (significant other, children, co-worker, etc) without responding when they speak to you.  That relationship won’t last long.

Here are 3 tips for making sure the lights are on and people know you are home:

1. Mix in questions with your tips and information that get posted.  Asking questions shows you care about what your community thinks. For example, your Twitter profile and Facebook PAGE should be sprinkled with great content and conversations.

2. NOW LISTEN and respond to the answers your community posts.  Yes this means replying to every single comment.  You can bundle your reply to several people at a time but show you heard them.

3. Look at what your community is saying (this is made easier by using a tool like Hootsuite or SproutSocial to filter the flow of information) and jump in on the conversation occasionally with a comment, a LIKE, a ReTweet, or a reply (shoot for 5 times a day to start).

Be sure you are applying these tips to all of the places you have hung your SOCIAL sign out–your blog, Facebook Fan Page, Twitter, LinkedIn, MySpace, YouTube, Flickr, etc.  Remember, don’t leave your lights on if no one is home!

Like Tom Bodett, I’m @GinaSchreck and I’ll leave the light on for you~

 

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