Optimal Video Length for Social Media

Optimal Video Length for Social Media

What’s the first thing you do when you see a video as you scroll through your Facebook feed? I’d guess that you first check the length of the video to decide whether or not it’s worth the time to watch it. Even if you do press play, how often do you actually watch the entire video? 

Only 52% of viewers actually watch a video all the way till the end. If a video is under 60 seconds, that number jumps to 68%. These days, it’s hard for marketers to hold the attention of consumers- small bites of consumable information are what people seem to crave right now- as a result, marketers are tailoring content to consumers’ short attention spans. 

While the long-standing “2 minute” rule is still a good guideline to go by in regards to your video length, it’s important to tailor each video length to the specific platform on which you are posting the video. Odds are, someone is more likely to watch a 4-minute long video on YouTube, but only last a minute if the same video is on Twitter.


How Long Should Your Videos Be?

 

In a nutshell, your video really should only be as long as it needs to be in order to convey the message you are intending. The video should be engaging all the way through – providing information that is valuable or that tells a compelling story without any “fluff.”

 

Facebook

Facebook videos can technically be up to 240 minutes long, but let’s be honest, nobody wants to watch a 240 minute video on Facebook. On Facebook, videos organically get exposure on a news feed when they are at least 3 minutes long. That doesn’t mean that all of your videos need to be 3 minutes long – you want to focus on the message of the video rather than time limits. The video itself is what captures interests and sparks engagement, not the length of the video.

Some other things to keep in mind when creating a video for Facebook: use eye-catching imagery early on in the video as the first few seconds will automatically play as viewers scroll through a newsfeed. In these first few seconds, it is crucial to include only the information you need to get your point across.

Instagram

Instagram essentially has three different options for posting videos: Instagram Feed, Instagram Story, and Instagram TV (IGTV). 

Instagram Feed
Videos posted in your Instagram feed can be up to 1 minute. That being said, Instagram is now set up so that if a video is posted to IGTV (more on IGTV below!), a 10-15 second preview will also show up in the regular feed. According to Hubspot research, videos that are, on average, 26 seconds receive the most comments on Instagram. Similar to Facebook, people are scrolling quickly through their Instagram feed and may not want to stop to watch a long video.

Instagram Story
With Instagram Stories, each video uploaded directly to your story can be up to 15 seconds, but you can also post a longer video that will be broken up over multiple 15-second Instagram Story scenes. Statistics say that a story with 3 “parts” tends to be the most engaging.

Instagram TV (IGTV)
IGTV was designed with long-form videos in mind, so like Facebook, your video should only be as long as it needs to be in order to get the point across. Previews of your IGTV video now show up in the Instagram feed, and users must then tap “Keep Watching” to watch the rest of the video.

 

Twitter

Originally, Twitter had a 30 second limit for video uploads, but it has now been extended to as long as 2 minutes and 20 seconds. However, since Twitter users are used to short updates, it’s usually best to keep your videos on the shorter side. You could always consider creating short teaser videos and linking out to the full video on another social media platform like YouTube.

YouTube

You Tube The audience for YouTube is different from Facebook, Instagram and Twitter because users turn to YouTube specifically for video content! As a result, viewers are prepared for longer videos as they are not aimlessly scrolling through a feed. Similar to Facebook, YouTube rewards videos that have more engagement (watch time) and will feature them more prominently in search results. 6 to 8 minutes is usually the ideal length of a video on YouTube, BUT if you can get the information across in less than 6 minutes, avoid stretching the video out with filler content. 

 

While we do live in a fast-paced, ‘results NOW’ world, a benefit of longer videos is that they can build loyalty and create engagement with your brand on social media – as long as you make sure you are optimizing the videos for the correct social media platform to maximize your views and engagement. When a viewer spends more time watching your video, it typically means the content resonates with them personally, increasing their interest in your company. Video content can help your target audience get to know your brand, create that personal connection and establish that long-standing loyalty!

Here at SocialKNX, we know that different social media channels may require different strategies. Reach out to us today to see how we can help you break your content into byte-sized pieces that get shared across the social media universe!

SWOT Analysis of Social Media

SWOT Analysis of Social Media

Did you know that 47% of social media marketers report that the biggest challenge they face when it comes to social media marketing is coming up with strategies that support business goals?

THIS is where the handy-dandy SWOT analysis comes in to save the day! SWOT stands for Strengths-Weakness-Opportunities-Threats, and completing one of these can help you understand how exactly to utilize social media and strengthen your strategy. The SWOT framework is traditionally used to analyze the internal and external factors that help or hurt a business’s success. A SWOT analysis can help you identify key areas within your social media strategies and campaigns that require improvement or tweaking in order to be successful.

(more…)

Incredible Stats on YouTube To Motivate You To Add Video To Your Marketing Mix

We can no longer ignore the fact that video is the preferred method of taking in information…for MOST people. If 4 BILLION videos are watched daily on YouTube, your content better be one of them!  Make a list of 10 FAQs for your business and then create 10 short videos and be sure to tag them with your keywords.  There’s your STARTING point!  Take a look at these INCREDIBLE stats from TechWelkin!  Let us know how we can help you get going with this powerful marketing component.

Tech Trends for 2010: What Had Us All Talkin’?

In the world of social media and technology this year, there were many tools that stood out, or commanded lots of our attention, but we took on the top 5 that we felt really impacted business or had many of us trying to figure out how to be more strategic and effective with them.

Donna Gilliland, of MOST Training, and I managed to keep our chat under an hour.  (Hard to do if you know either one of us)  We broke it down into 5 segments with each under 10 minutes.

TREND 1: MOBILE FOR BUSINESS

Sometimes referred to as the THIRD SCREEN, our mobile phones, and now tablets and other mobile devices, have made it easier than ever to work from ANYWHERE.

 

TREND 2: FACEBOOK FOR BUSINESS

Facebook made headlines, it seems like, every day!  From ever-changing privacy settings, to the movie, The Social Network, Facebook became more than simply a virtual high-school reunion.  From the annoying Farmville gamers to every news station and retail store telling us to connect with them on Facebook.  We end the year with a move that just may be the end of email as we know it.

 

TREND 3: CLOUD COMPUTING FOR SMALL BIZ

While most people still do not know what this term actually means, cloud computing and the apps that many of us use without realizing they are cloud based, have begun to change the way we do business.  From storing our photos and slideshows, to sharing and collaborating on documents in the cloud, these tools are saving us time, money and lots of frustration.

 

TREND 4: VIDEO FOR BUSINESS

The pocket video camera and the 5-year-anniversary of the launch of YouTube have changed the way we search for and share information.  We no longer need expensive video production crews to create and share content.  This trend is great for business!

 

Trend 5: iPADS, READERS and TABLETS

2010 was truly the year of the iPad, but overall, the readers & tablets have changed the way, and the frequency in which we consume content.  Business is being done on the go and consumers want content they can take with them with ease.  We will continue to see these “Magical” devices appear in our work environments for years to come!

 

What do you think were the top tech trends of 2010?  What did we leave out or put in that you don’t agree with?  Share your thoughts and predictions with us!  Did you notice that the word “Twitter” was not mentioned?  It’s still going strong and growing faster than ever, but nothing of great note happened in Twitter Town in 2010 (In my not-so-humble-opinion!).

Gina Schreck

Gina is a Social Media and Technology FREAK!  Her and the team at SynapseConnecting can help you make sense of today’s technology and use it to build your business and manage your brand! Give us a hollar if we can help- 877-978-0887 or of course on Twitter @GinaSchreck

5 Tips for Using More Video in Your Organization

5 Tips for Using More Video in Your Organization

(updated August 2016) Our society has an insatiable appetite for video.  It has grown steadily over the past 11+ years since the birth of YouTube and businesses are still behind in using more video in their marketing and customer education. According to statistics compiled by Website Monitoring YouTube has BILLIONS of views per day and people watch an average of 15 minutes of video per day.  I might be one of those “average people” since I do tend to watch videos that come my way via blogs, Twitter, Facebook and, occasionally, through an email.  If I add in the regular TED Talk videos that I watch, I can probably hit that average.

Kids and adults pass around more and more videos on Facebook and we even have Video Barbie, with a built in video camera, getting in on the action~(I do find this somewhat creepy to think little girls will be walking around secretly filming others through Bab’s camera that is embedded into her back and the lens in her chest.)  They could have named her Stalker Barbie! Warning to parents: Pick up those toys in YOUR bedroom before you go to sleep!

Video, Barbie video, Gina Schreck, Technology trends

Stalker Barbie

YouTube is now the second-largest search engine in the world, just behind its parent company…Google.  That’s right, people will go to YouTube to find everything from how to install a new toilet or how to speak with a British accent to finding deep intellectual messages through cartoons like Charlie the Unicorn.   So what does this have to do with business…besides EVERYTHING?


Take a look at some of these fun images from YouTube’s 5-year journey.

Businesses should be capitalizing on the fact that people are seeking information and learning from videos.  With video equipment getting smaller and less expensive, there is no reason why you and your organization shouldn’t be tapping into this insatiable appetite for video consumption.

Here are my 5 tips for getting your community tuned in to your message:

  1. Be Business Casual– When you over-produce or over-script a video, it feels like you are trying to sell us something.  When you turn the camera on yourself and talk authentically, we connect with you.  Look at some of the most successful videos on YouTube…they are not shot by a professional production team, they are simple and conversational.  What tips can you share via video? What’s on your mind that can be turned into a video blog post? You don’t need a professional set or well-written script. Jot some bullet points down and hit that record button. 
  2. Have Great Audio– There are many options now to boost the audio on many pocket video cams with Bluetooth microphones and even a simple lapel mic that plugs into your smartphone.  People will forgive bad video skills as long as they can hear you clearly.  Don’t forget that while doing simple editing after, you can adjust and boost sound as well. 
  3. Set a Fun Backdrop–  Look behind you before you start filming. I have seen videos with bright windows behind the person which turns them into a silhouette, or worse I have seen videos with pictures or lamps behind the person, creating a comical mashup of the person and the object.  Instead of sitting in front of a messy office, create a simple but interesting backdrop that will enhance your video. 
  4. Get the video creation into the Hands of the Community and Co-Create– Remember, YOU don’t have to be the star of every video, or of any videos if you’d rather stay out of the spotlight.  Put the cameras in the hands of your customers, your learners, your fans and let then tell the stories of your company.  Within your organization start a series of WINK videos (What I Now Know) asking everyone from the executive teams to the star employees, “What are 2 or 3 things you know now that you wish you would have known when you started here?” Have your customers create a “Day in the Life of a CUSTOMER!” People love seeing themselves be silly on video.  Create opportunities for participants to create content to use in a training program . Give teams the information they need and challenge them to create a fun, short (5 min in length) and content-packed video that will used to explain a new product roll-out to other teams or in a “Popcorn Learning Segment” in your next training program. Pop some popcorn and view the videos as a group with a debrief or quiz created by the same teams! 
  5. And….ACTION! Get STARTED! Don’t let the need for perfection paralyze you.  Pick something easy to start with like 5 tips on a topic you have expertise in and just push that RECORD button!  You will find ways to get more creative and better with each video you create.

Keep in mind that when you post a video on YouTube, every word you say is transcribed and those words become searchable through Google!  Be strategic if you are wanting your videos to become viral or at least be found by a bigger audience!  You can post your videos on your blog, website, directly into Facebook, or a series of video hosting sites (YouTube is only one of many).

I love to hear the creative uses people find to incorporate video into their marketing, their learning, or other informative uses for business.  How else can we all get creative with simple video?  Let us know in the comment section and let’s learn something together!

Happy Filming!