Today, Google is putting more and more importance in social signals when determining the ranking of any website. If you want to build an online presence, you definitely need to attend to the social part of your business. Most online businesses now have their own Facebook page, Twitter account, Pinterest page and a lot more. It is extremely hard to manage all those social accounts all at once, that is why most businesses, especially big ones, hire a professsional and experienced Search Engine Optimization service to help them do the job.
How Important Are Social Signals to Your Search Ranking?
Well, Google does take your social signals into account when determining how high your site should rank in search results. If you get a lot of Facebook likes, Twitter tweets, Pinterest shares, or Facebook comments, you will stand a higher chance of ranking high in search results. Plus, each time someone mentions your brand on social networks and includes a link to your site, you will get a backlink, which is very good for your SEO campaign.
How to Increase Your Social Network Involvement
You could start by putting some share buttons on every page of your blog or site. If you don’t already have a blog, you should set up one, since blogging is a great way to interact with your customers and keep them coming back. If you have a Facebook, Twitter or Pinterest account, include a connect button on your official business site so that customers can connect to you.
Fill out your bios on all social sites, including a link back to your website. This is a missed opportunity when left blank or when filled with very little information. On Pinterest, make sure you are adding keywords that help others find your pins, your boards and ultimately, your website!
If you are not sure what you should do to increase your social involvement and need Help with social media management, contact us today and our expert team will help you choose the most appropriate action plan to boost your online presence.