You join social media sites to connect with people, build relationships and hopefully find a way to do business together.  Don't undermine your initial efforts by looking like a spammer.  You may not even be aware of it, but some of these activities not only smell like spam, but they can make you seem CREEPY!

 social media activities that are spam, doing social media right, social marketing tips

Sending Auto Direct Messages (DMs) Inviting People to Connect On Other Social Media Sites

Don’t set up automated messages to go out to anyone who connects, asking them to join you on your other social media sites.  I see it most often on Twitter, but I have had these spammy messages on LinkedIn as well. I hate the messages on LinkedIn that ask for your email now that you are connected.  DUH—you can contact people via LinkedIn…that's the point of the connection.  The only reason I can think that you would want someone’s email address right away is to add them to a list that they didn’t ask to be added to. Look, you have just connected with the person, get to know them and let them get to know you before asking them to connect on 47 other sites to see the same stuff.

how to build relationships on social media, social marketing tips

Sending Auto Direct Messages Offering A Free Gift of Your eBook or Entry to Your Webinar

A gift is something shiny, covered in diamonds, or chocolate.  If that is the kind of gift you are sending, GREAT.  But when you send a welcome private message offering a product of yours or a discount to a product of yours, it is wrapped in spam paper. Once again, get to know your audience a bit.  Put out great content packed with value.  THEN offer anyone the copy of your eBook or webinar, and tell people how it will help them.  You're sure to get more takers at that point.  Always give a compelling reason for someone wanting to download or attend.


Packing Your Bio With Hashtags

I have seen a few LinkedIn profiles that look like a keyword-stuffed hidden page of a website.  It was not written for human eyes, but for Google eyes only.  The same goes for Twitter bios packed with enough hashtags that it could be a Jimmy Fallon and Justin Timberlake skit.  #FollowBack #Business #Leadership #LION #Inspiration #Motivation #BYOB #ImAwesome.  KNOCK IT OFF!  Tell us about YOU. If you can sound interesting in 160 characters, we will want to know more! If you smell like spam at first whiff, you may miss the connection altogether. #EnoughSaid

(Check out our post on creating inviting and intriguing bios on your social channels.)

Social media tips to build your business

Sending a Private or Direct Message That Just Says, “Hi”

Unless you have gotten to know the person very well through social media platforms and you wanted to just stop by to let them know you are wishing them a great day, just saying “Hi” gives the feeling of being cornered at a party by a stranger with creepy staring eyes and bad breath.  Ok, so it’s happened a couple times and I still avoid chamber networking events because of them.
Ask how their week is going or if they are had a good holiday, but saying “Hi” with nothing following is a scene out of a Steven King book. Quit scaring people.

What other activities smell spammy to YOU?  We’d love to hear.

 

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I'd love to connect! Just make sure you say more than just “Hi.”

@GinaSchreck

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