I’m sure you were just saying, “I wish I had another app that I had to use in my marketing mix!” HA!
Just when you think you can’t add another tool to your marketing toolbox, along comes not one, but two new live-streaming apps, Meerkat and Periscope. While these new live streaming apps may not be for everyone, if you are ready to add a little fun into your marketing, you might want to take a look at how you can incorporate one of these new tools.
You definitely don’t need both of them; that would be like having two calendar apps on your phone. So lets talk about the differences and how you can use them. Before clicking that live stream button, you should first ask yourself how this fits into your marketing strategy and brand image. What kind of content will you share that is interesting and helpful to your targeted audience? I’ll give you some ideas below to get your creative juices flowing.
Think of it as Instagram video or Vine, but LIVE and interactive. Instagram or Vine videos allow you to record and share right away and then people can comment on the video. This is LIVE. LIVE means there is no editing, and when a random heckler throws a curveball question out, everyone sees it. You must be prepared to handle these with speed and with grace. Being quick on your feet is an important skill. Like taking questions during a live webinar or web streaming event. You need to know which responses to simply ignore and which ones to highlight.
How are Meerkat and Periscope the Same?
Both of these services are for live broadcasting only. (Have I mentioned you are LIVE?) On Meerkat, once you are finished, the stream is over. It is not automatically saved anywhere. Periscope allows you to replay for 24 hours. If you want to archive your event, try using something like Google Hangouts on Air. Your recording is automatically loaded to YouTube for eternal viewing…or as long as you have a YouTube account! Because of this short lifespan, you will want to promote your broadcast beforehand to attract the audience you want to attend. Currently both of these apps are for iOS only (iPhone users, or of course, iPad users can download them if you look under iPhone apps), and I'm sure it won't be long for the Android stepchildren to get the app.
How are Meerkat and Periscope Different?
While Meerkat came out first and got lots of techie love at SXSW this year, Periscope is owned by Twitter and incorporates into your Twitter account, letting you easily connect with anyone you are already connected with on Twitter. Meerkat takes a bit more work to build your following. Meerkat lets you schedule your event and Periscope is more spontaneous…currently. Meerkat is over when it’s over. Periscope lives for 24 hours to replay before it vanishes. We will probably see this expand as the services get more subscribers and they get more
Currently both have notification settings that are all or nothing. Annoying for sure. You hear bells and whistles when someone you are following goes live. I believe this will quickly change as we all start live streaming to the teams at Meerkat and Periscope with our feedback!
As with most new toys…I mean tools, we will see these evolve and as users get creative with the many uses of them, we will see an unlimited number of ways we can use live streaming in our business. Here are a few “idea-starters” but I would love for you to throw a few more into the comments. Let’s see how many we can come up with.
How can you use Meerkat or Periscope for your business?
- Bring your followers on a tour of your office.
- Introduce your followers to your team members. an expert, or even your doorman!
- Bring your followers on a walk through your neighborhood.
- Bring your followers shopping with you and get their input on what you should buy. Hmmm could be great for indecisive shoppers.
- Bring your followers to an event you are attending.
- Show your followers a behind the scene peek of something you are working on before it is ready to reveal to the rest of the world- Great for building anticipation.
- Share new inventory with your followers before the doors open.
- Take your followers on a tour of your favorite store and show them items you recommend.
- Teach your followers how to cook your favorite meal or prepare your healthy morning shake.
- Review a product that you are taking out of the box and sharing your thoughts on.
- Teach your followers how to organize a space.
- If you create podcasts or video products, share with your followers how you set up.
- Share with your followers your writing process and show your favorite writing spots. While you’re at it, get blogging ideas from your followers.
- Let your followers decide what which product you should run a special on for the month. You show and let THEM tell.
- Do a book review. Think show and tell or 4th grade book report.
- Do a BIG REVEAL! Are you ready to announce something big? Live stream your reveal.
- Q&A session. Perhaps you select an evening each week or month to answer questions about your products or services.
- Take your followers with you around the world. When you are traveling, be a tour guide and share a bit of your experiences with your followers.
- Show your followers what is in your bag! What are your “must-have” travel accessories or tips for packing effectively.
- Show your followers how you apply makeup or do a new hairstyle (this is for the very brave).
- Take your followers to an amusement park and let them decide which ride you should go on and then if you are really brave and have a killer grip on your phone, take your followers on the ride. I just don’t know if your followers will want to stand in line with you!
- Take your followers on a field trip to see how donuts are made or how coffee is roasted (I saw this on Meerkat and it was very therapeutic