Another fabulous post by Misty Mercado
Clients often ask me, “What is ‘Klout’ and why should I care?” Klout is an independent tool that measures and monitors your interaction, ability to influence and degree of virtual power you have in social media. Like a title in the workplace, it can determine whether or not I can ignore you, take note or should hang on your every word.
Klout is similar to the clout we have at work. Some people have impressive titles yet carry no credibility…you nod your head when they speak, yet don’t follow through and end up doing your own thing in the end. Then there are those that have no title yet seem to have the influential weight of the CEO. These magically powerful people are the ones you want in your corner as they have a way of always making their ideas a reality. That’s Klout. You want it. You need it. Stop ignoring it.
Klout is based on a number of factors: Followers across multiple social media platforms (as well as how influential those followers are), the frequency of posts and communication streams, the number of social media platforms you have and the number of mentions, retweets, messages and recommendations others give you.
Klout can tell others whether or not you are credible enough to follow and pay attention to.
Easily Seen: In some social media management tools, it is a number readily displayed and not easily ignored. Those with lower Klout scores may be less likely to be followed and interacted with then those with higher scores.
Filterable: Viewers can filter out those with lower Klout scores when searching on individuals to connect with. Like it or not, if your number is low, they may never even see your posts.
Visible Credibility: Not only do others want to follow you and interact with you when you have a higher score, but they choose to listen to your posts and comment more frequently in order to be seen by others following you. If you ignore your Klout score, others may ignore you!
You don’t have to achieve a high number of followers to be virtually influential. You just have to maintain a following of those that are. It’s about quality of followers, not quantity.
Tips to Increase Your Klout Score:
Search for those with Klout scores of 50+. Follow them, include their handle in some of your tweets, retweet their content and directly mention them in yours.
Follow back those that have followed you, and send messages to them (especially those with Klout scores higher than your own.) Comment directly on something about their bio or posts and most likely, they’ll message you back. This interaction is sure to kick your own number up a notch
Post clever, cleanly communicated and unique posts that are more likely to be retweeted. Steer clear of only retweeting others’ comments. Come up with some of your own to be seen as a thought leader in your area of expertise.
Hop on the Klout webpage and link as many of your social media platforms to the one single page as possible. The more you link, the higher the score tends to be. (A great tip we learned from Gina Carr, co-author of KloutMatters is to link your personal Facebook profile instead of your Business Facebook Page, especially if you get more interaction on your personal profile)
Post frequently. (Enough said.)
In the end, we all want to be the sought after, thought provoking, thought leading, industry expert – so why not have Klout to help throw our weight around?
Misty Mercado is a community manager for several clients at SocialKNX and helps increase Klout scores daily by sticking to a strict schedule packed with social marketing activities!