In the last post, I gave you 7 things to do that would get that Facebook profile (and PAGE) tidy and shining like the top of the Chrysler building, and now we are going to focus on your messy, over-crowded, Twitter nest!

Spring Cleaning for Twitter, Unfollow Twitter, Social media clutter, Gina Schreck, Gina Shreck, Social media for business

Messy and Overcrowded Twitter Nest

People always ask me, “How do you manage conversations when you are following thousands of people?” Well, first of all, I don’t talk to them all at once.  Sure we are all talking, but not necessarily to each other at the same time!  When someone contacts me with a question or mentions me in a tweet, I reply.  Not so difficult.  Secondly, I use tools that help me filter the information that I want and need to read.  I also use tools to cut the duds…many of them any way.

So take out the trimmers and get your gloves on, we’re going to do some more cleaning.  Here are 4 tips to get that nest in order!

  1. Turn off Twitter notifications that go to your email.
    You have enough information coming at you via email, Facebook notifications, tweets, LinkedIn mail, and voicemail, you don’t need duplicate messages to clean out.  When you first set up your Twitter account you may have wanted to know when someone new was following you or when someone sent you a direct message, but if you are now connected with hundreds…or thousands, you should be using a tool to manage your Twitter stream and you are checking in regularly (like email) so you can turn those notifications off!  Go to your SETTINGS (upper right corner of screen) and select NOTIFICATIONS.  I leave all of them UNCHECKED.
  2. Revisit your profile photo and bio.
    Since we are tidying up, let’s make sure your profile still suits you.  I see so many poorly written bios that I am surprised anyone connects with them at all. Get creative, show some personality, use at least one of your keywords and DON’T SPEAK IN 3rd PERSON!  Gina doesn’t like that, and neither does anyone else.  It’s just weird to write “Gina is a social media enthusiast.”  Okay, I will get off the soap box on that one.  Do you need to update your profile picture or crop it so people can see it.
  3. Create Lists
    When you feel overwhelmed by the amount of content that is coming through, know that information overload is simply, filter failure.  Filtering content is critical on Twitter because of the sheer number of tweets per second that go out.  Just because you are connected to someone on twitter doesn’t mean you will read everything they post.  Just like creating LISTS on Facebook becomes an important time saving tool, LISTS on TWITTER are even more important!  To keep your nest tidy, you want to think about the type of information you want to put into it.  There might be specific people that you want to read updates from, and there might be certain topics or keywords that you want to read, regardless of who tweets them out.  To group specific people you will need to create a few lists.  Go to your PROFILE page, in the left column, right below your picture you will see a LISTS link.  Start creating.  Some ideas might be BUSINESS FAVORITES, NEWS SOURCES, FUN TWEETS, or FRIENDS.  Now when you follow someone or discover someone is really interesting, put them in a list by going to their profile and, just to the right of the FOLLOW button, select the list icon to add them in.  You can also do this right from one of your third party tools like TweetDeck, Hootsuite, or others, if you are using one.The beauty in your lists comes when you are using a third party tool such as Hootsuite or Tweetdeck (can you tell that I highly recommend you do this?).  These tools allow you to not only post your content to multiple platforms, such as LinkedIn, Facebook, Foursquare, Twitter and more, but you can FILTER your content here.  Create a column for each of your lists and you will pull from the Twitter stream that content you don’t want to miss.  You can also create a column from a keyword so you can monitor who is talking about a specific topic.
  4. Unfollowing the deadheads! Well not the GRATEFUL ones, but the non-conversationalist ones!
    Deadheads on Twitter, NonFollowers, Unfollow on Twitter, social media management

    Deadheads…but Grateful!

    The goal for most of us when we follow someone interesting, is that they will follow us back and engage in conversation.  After a while it is good to see who has left the Twitterverse, who has not followed you back or who dropped you from their list of people they follow.  Some may think this is strickly an ego move, to unfollow people who are not following you back, but it’s one way to keep your Twitter stream less cluttered.I like two tools to clean the nest out, ManageFlitter and JustUnfollow.  ManageFlitter is great because it allows you to see several categories: who is not following you, who has not tweeted in months, who never loaded a profile picture (usually indicating a spammer or someone who never really got going on Twitter), who over-tweets (Okay so I might show up on that list) and more.  JustUnfollow doesn’t break down all of those categories. It shows you the people you are following that are not following you back and it also shows you who is following you that you have ignored…I mean… that you have chosen not to follow back.  I certainly don’t follow every person back that follows me.  If they are an obvious spam account, porn account or those weird accounts that are following a thousand people but they never tweet, why would you follow them?  I like JustUnfollow for its clean and simple look and function.  Call me simple.

    If you use one of these two services at least every couple months, your account should stay nice and tidy.

I think our major cleaning here is finished, but  you might not want to remove the gloves and put away the cleaning products just yet.  You have spent so much time tidying your Facebook and Twitter accounts, that your house can probably use your attention!  Good luck.

If we can help you (with the social cleaning and organizing…you’re on your own for the house cleaning) in any way, don’t hesitate to give us a shout.  Once all the cleaning fumes die down, we will be coherent again!