SHOW ME A STORY: The Power of Visual Social to Build Your Brand and Your Business
A great photo can take you away into another world. It can evoke an emotion the moment you see it. It can make people feel, connect and want to see or know more, all without reading one single word of web copy. Everyone wants to SEE behind the curtain of their favorite brands and see what really goes into creating the product or services they love. How can you show the story of your brand?
Here are 4 steps to get you showing more than you are telling:
- Identify the words you feel describe your business. Are you fun and casual, or sophisticated and high-end luxury? Make a list of these words. Ask others that know and work with you.
- Think about these words. What images come to mind? Make a list of possible images that you would like and that you feel have the look that matches your brand and business personality.
- Now grab that camera and snap away. You can also purchase photos on sites like Shutterstock, iStockphoto and many more. If you carry a camera with you everywhere you go (and who doesn’t with today’s fabulous smart phones?) stop and capture a fun sign, a dog that has a sign around his neck advertising a tattoo parlor he is sitting in front of (I have that pic) or an interesting building. There are a plethora of apps available to turn your photos into works of art. Some of our favorites are Picmonkey (not really an app, but a website where you create magic), A Beautiful Mess, Over, Overly, Touch-Retouch, and the list goes on.
- Let your audience get to know you, like you, fall in love with you! Yes, it can happen through the power of visuals.
This presentation below was created using a wonderful new tool on iPads called, HaikuDeck. It is yet another way you can share your stories through powerful images!
Go on…SHOW US YOUR STORY!