I walked into Schlotszky’s sandwich shop last week (the most delicious sandwiches EVER) and saw this sign on the wall telling the world who baked the buns, who made the salad, and who baked the cookies. Do people really care WHO made the food they are eating? I mean I typically want to know the person is clean but I don’t usually wonder what his or her name is. But suddenly I was very interested. I stuck my head in the pick up window and said “Thanks Tomas. I love your work!”
Some companies are sharing pictures of their team members. I’ve seen grocery stores providing information on the local farmer they are buying produce from, and I know there are several hotels, including the Hyatt Denver Tech Center, that shares tips from their housekeeping team and even has their chef sharing recipes online. Social media has allowed companies to pull the curtain back and let customers see behind the scenes, get to know the team and develop closer relationships with otherwise cold brands.
If you are a small business or solo-preneur, who are the players on your team? Do you have an awesome website manager (like Dwight Maskew on our team) or fabulous community managers (like Mindy, Kristin, Marci and Sandy who do an awesome job serving our clients)?
Let your customers and social community see who bakes your buns!
If you need help managing your social business give us a call… Here’s who bakes our buns: