YouTube is the second largest search engine in the world (just behind Google) and since over 85% of Americans watch videos on-line, you want to make sure you are taking advantage of this power-social marketing tool.  Do you have tips you could provide via video?  Can you teach something in 5 minutes?  Don’t worry about the home-made look~ That’s the beauty of YouTube.  Using a handheld video recorder or even a cell phone, you can record and upload tips and messages for your fans and have them all collected on your very own channel. You might be asking,”Why do I need a channel? Can’t I just upload my videos without setting up a channel?”  Well yes you can , but if you’d like a central place to collect your videos and allow people to subscribe to any new video that is loaded, you need a channel!  And besides, it is easy enough that you can be set up in under 15 minutes.  Here are the 4 steps to set up your channel:

1.  Log into YouTube or sign up if you have never done so. Click on the CREATE an ACCOUNT.  If you have a Google account, you can use that same log in information without having to start over (Google owns YouTube).

2. Take some time to fill out your profile and tell folks about your business.  You can add links back to your website, blog, Facebook page or anywhere else you’d like to point them.  You can customize the colors and choose how you want your videos displayed.

3. The next step is to decide if you want everything shown to the world or if you will keep a playlist designated for family or private videos.  Not only are YOUR videos highlighted here, but anytime you see a great video on YouTube you can save it in your playlists or mark it as FAVORITE which will be displayed on your channel.

4. The last step is to tell the world about your channel.  Like Facebook or Twitter, your URL is the website with your username following:  http://www.youtube.com/GinaSchreck From here you can link your videos to your website, your blog, your Facebook page and more!  So what are you waiting for, get that camera rolling!

@GinaSchreck